Interpublic Group (IPG) aligned its Deutsch and Lowe Worldwide agencies in North America. Deutsch will now oversee and manage Lowe's US offices, including Lowe Health.
Lowe Roche Toronto and Lowe Healthcare will not face changes to current leadership and branding as a result of the reorganization, although the agencies will report to Linda Sawyer, North American CEO of Deutsch Inc., a Lowe & Partners Company. Val DiFebo, formerly president of Deutsch NY, has been appointed CEO of the combined operations for New York. Lowe NY president Sal Taibi will become partner, general manager of the new Deutsch NY.