Sales force leaders are committed to improving the productivity of their field sales forces in 2007 while endeavoring to do more with less, according to a series of recent studies conducted by consulting firm Best Practices.
Allscripts—a healthcare software developer—has announced that its physicians interactive group will design, deploy and support an online relationship management solution for King Pharmaceuticals in the US.
Investment in patient education and patient-facing communications are on the rise, according to the results a newly released report from Cutting Edge Information.
How will generic erosion to prescription drug brands (such as Zoloft, Zocor, Pravachol)—as well as generic threats (Plavix and Norvasc)—affect spending on direct-to-consumer advertising?
American Diabetes Association collaborating with Pri-Med