Potassium iodide is a useful medication. It is also poorly understood, and has functioned as a “fear pill” in the current climate of radiation worries.
CAHG establishes one ‘seamless’ shop
March 15, 2011
7:46 pm
The Omnicom company formerly known as Corbett Accel Healthcare Group has devolved from a network into an agency, folding all of its once-independent agencies into one shop under the CAHG umbrella.
Concentric lands Enbrel professional account
March 15, 2011
7:51 pm
Amgen and Pfizer named Concentric Pharma Advertising professional advertising AOR on its Enbrel rheumatology indication.
Headliner: The writerly MD and muse of House, Dr. Lisa Sanders
Dr. Lisa Sanders, MD, was 39 and in her third year of medical school–a midlife career change that followed an Emmy Award-winning career in television medical journalism–when an epiphany struck her.
Medical/surgical journals are on the rebound, having posted a nascent recovery last year. Marc Iskowitz finds which categories and brands attracted the most ad dollars in 2010
How to Win an MM&M Award
March 15, 2011
7:15 pm
Last October, several hundred healthcare marketing and media executives flocked to New York’s decadent Cipriani 42nd Street to celebrate some of the industry’s finest work with its brightest stars
The number of people with diabetes is on the rise. Marc Iskowitz examines drugmakers’ efforts to control this public health issue, the marketing of diabetes and why drug development for one of its leading causes has stumbled
DTC spending continues to slide, and with many of the blockbuster drugs that have sustained it over the past decade set to lose patent protection, the print-and-TV-advertising formula seems sure to go with it
Can Vermont bar companies from mining doctors’ prescribing data and selling it to drug makers, unless doctors consent, or does such a law violate the First Amendment?
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix