April 2011 Issue of MMM
I'm a gonna tell you how it's gonna be..." screamed rock musician Jack White outside his music trailer, at the start of an "impromptu" one-man ...
DTC spending continues to slide, and with many of the blockbuster drugs that have sustained it over the past decade set to lose patent protection, ...
Last October, several hundred healthcare marketing and media executives flocked to New York's decadent Cipriani 42nd Street to celebrate some of the industry's finest work ...
Medical/surgical journals are on the rebound, having posted a nascent recovery last year. Marc Iskowitz finds which categories and brands attracted the most ad dollars ...
Dr. Lisa Sanders, MD, was 39 and in her third year of medical school--a midlife career change that followed an Emmy Award-winning career in television ...
The number of people with diabetes is on the rise. Marc Iskowitz examines drugmakers' efforts to control this public health issue, the marketing of diabetes ...
I've had an epiphany! I have come to believe that much of pharma marketing research is conducted with the wrong respondents.
Potassium iodide is a useful medication. It is also poorly understood, and has functioned as a "fear pill" in the current climate of radiation worries.
An Abbott iPhone app is drawing attention to the practice of compensating bloggers for app reviews, as some call into question the ethics of pay-for-play ...
Savient Pharmaceuticals launched Krystexxa, an orphan drug for chronic gout, and deployed a mix of sales reps, education specialists and business managers to help expedite ...
Forest Labs will acquire Clinical Data for $1.2 billion, and expand its primary care sales forces in preparation for the launch of Viibryd (vilazodone HCI), ...
Featuring news about Eisai, Epocrates and the US Supreme Court
Med Ed Report
Medical societies and other providers have been under assault the last few years for the way they handle commercial funds for med ed.
The American Academy of Family Physicians promoted its longtime head of graduate medical education Perry Pugno, MD, to VP for education.
Maryland lawmakers are weighing a conflict-of-interest bill that impacts commercially supported CME.
Featuring news about Informed Medial Communications, Pri-Med Point of Care, Lighthouse Learning, CCMEP credential and PDI
Intellisphere launched an oncology news and information site--OncLive.com--on March 15, and changed the title of its Oncology Net Guide print journal to OncLive.
Alvaro Alonso, a physician at UMass Memorial Medical Center, won $2,500 for his case video, titled Brainstem Rescue.
Featuring news about Wiley-Blackwell, Prescribing Reference, Inc., and the COPD Foundation
The FDA decided to bar reporters from consulting outside experts about embargoed news. Journalists say this runs counter to FDA's pledge to increase transparency. The ...
Everyday Health is going big on mobile, seeing an opening against its older and more established rival WebMD.
HealthiNation is beefing up its health and wellness content with a slate of four new shows as the online health video company seeks to move ...
Featuring news about Interactivation Health Networks, Pri-Med Point of Care, UCompareHealthCare.com, MDxMedical and the Interactive Advertising Bureau
Unbranded campaigns can be an effective way for Rx marketers to set the stage for a brand launch.
Health Union, an online health information and social media company, announced the launch of its first website --Migraine.com--intended to foster "interactions about health conditions between ...
Merck is launching a major corporate social responsibility (CSR) initiative, reports PRWeek, which profiled communications chief Adele Ambrose in its March issue.
Bayer has recruited TV personality Vanessa Minnillo to front an unbranded campaign promoting the use of daily folate supplements to women.
AstraZeneca is launching an online campaign to promote a healthy diet as part of its Crestor efforts.
Can Vermont bar companies from mining doctors' prescribing data and selling it to drug makers, unless doctors consent, or does such a law violate the ...
Evolution Marketing Research promoted Jennifer Steinberg to director of field services. She has handled field logistics since 2008.
The Omnicom company formerly known as Corbett Accel Healthcare Group has devolved from a network into an agency, folding all of its once-independent agencies into ...
Amgen and Pfizer named Concentric Pharma Advertising professional advertising AOR on its Enbrel rheumatology indication.
Featuring news about Draftfcb Healthcare, HCB Health, Diccicco Battista Communications and Harrison and Star
"Newspeak," as Orwellian cognoscenti know, is the official language of Big Brother, designed "not to extend but to diminish the range of thought."
President Barack Obama hinted in February that FDA may be a candidate for sweeping reform amid complaints that it is ill-equipped to handle biotechnology and ...
Legislation to prohibit companies from marketing an authorized generic version of a Rx drug until after expiration or forfeiture of any 180-day marketing exclusivity associated ...
It's no surprise that digital communications channels are an increasing investment and focus of the pharma sector's marketing strategies.
As we begin our fourth decade at AbelsonTaylor, I think it is finally time to come clean, and share the real secrets of how to ...
For generations, success in pharma could be virtually guaranteed by the three Ms: Put your best minds on discovering new treatments, invest enough money in ...
What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.
A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.