Healthcare marketers often talk about the altruistic draw of their business, that is to say, their desire to help people. And they will tell you that’s the reason they’re working with life science companies rather than consumer packaged goods. However, for Shannon Hartley—Razorfish Health’s new managing director—the appeal is more personal. “I was diagnosed with…
Q: What was your biggest break? I was working as a copywriter in the mid-’90s, doing mostly print and a bit of TV, when my wife found an ad in the newspaper classifieds for a job at an Internet company! The dot-com boom was upon us, and the next thing I knew I was making…
Private View.pdf In rare-disease marketing, the creative stakes are high. Rare diseases are often underdiagnosed and require creative that not only has stopping power but also seeks to raise awareness. Rare diseases also have a devastating impact on the lives of patients and caregivers. Creative for them should therefore contain elements of humanity and compassion.…
Partner Forum: MLR is Important. What Drives it?
April 1, 2015
11:00 am
Sorting out competing priorities is one way to expedite medical-legal review. What should drive work flow—great creative for the brand or need to mitigate risk (compliance, legal, medical, regulatory, brand image)?
Technology has, quite clearly, transformed the role of the sales rep. But at the same time, predictions that the rep would go the way of the dodo bird have themselves been proved false. James Chase surveys the rep’s role in a changing media and sales environment
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix