April 2013 Issue of MMM

April 2013 Issue of MMM

Game Changers 2013

Game Changers 2013

Game Changers 2013

In this special supplement to MM&M, we report on some of the trends that are changing (or are about to change) the face of the ...

10 trends that will change the face of the industry (if they haven't already)

Any pharma marketers who are guilty of ignoring, instead of embracing, the following themes, are already behind the curve. Larry Dobrow reports on 10 game-changing ...

Read the complete Game Changers 2013 Digital Edition

Click the above link to access the complete Digital Edition of the Game Changers 2013 issue, with all text, charts and pictures.

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What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.