April 2013 Issue of MMM

April 2013 Issue of MMM

Game Changers 2013

Game Changers 2013

Game Changers 2013

In this special supplement to MM&M, we report on some of the trends that are changing (or are about to change) the face of the ...

10 trends that will change the face of the industry (if they haven't already)

Any pharma marketers who are guilty of ignoring, instead of embracing, the following themes, are already behind the curve. Larry Dobrow reports on 10 game-changing ...

Read the complete Game Changers 2013 Digital Edition

Click the above link to access the complete Digital Edition of the Game Changers 2013 issue, with all text, charts and pictures.


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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