April 2014 Issue of MMM

April 2014 Issue of MMM

Game Changers 2014

Game Changers 2014

10 trends that are turning healthcare on its head

The healthcare industry continues to transform at breathtaking speed but, for marketers, the benefits of change outweigh the costs. Jess Seilheimer reports on 10 game-changing ...

Game-changing companies

MM&M's showcase of healthcare marketing, communications, tech, media and ­research companies that are helping to shape the future of the industry.

Game Changers 2014

Contact information for companies

Read the 2014 Game Changers digital edition

Click the above link to access the complete Digital Edition of the 2014 Game Changers issue, with all text, charts and pictures.

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.