August 2007 Issue of MMM
Having just attended the judging for MMM Awards 2007, I was on a high. For starters, it’s one of the ultimate thrills for a trade ...
This year, to counter public skepticism, Eli Lilly revealed its educational grants in an online database. Now the transparency wave may be gathering steam, with ...
While many providers continue to grapple with grant procedures, a number of other trends and issues have risen to the forefront in the past 12 ...
To offer maximum returns, pharmaceutical Web sites and CRM programs must be designed and built using the insights from the user experience, say Laura Keller ...
Sometimes the best person for the job is no person at all. Julian M. Parreño looks at how non-manpowered selling solutions helped breathe new life ...
Heading a hot startup isn’t always a bed of roses, says Daniel Palestrant, MD, founder and CEO of Sermo, the online community for physicians.
Yikes! A report recently came across my desk that served for me, as it should for every pharmaceutical marketing researcher, as a clear indicator that ...
I have been discussing the Chris Benoit case on cable TV news, along with other talking heads including lawyers, doctors and wrestlers.
A pharma-backed study may fuel debate over whether follow-on drugs justify RD investment. The researchers said a list of therapies recommended for use in the ...
Med Ed Report
Apple has sold the iPhone to hundreds of thousands of people since its June launch. According to Manhattan Research, 75,000 physicians do CME on a ...
At a Senate committee hearing, panelists said drug firms should disclose payments including funding for education, physician travel and food.
Filmmaker and consumer health advocate Kathleen Slattery-Moschkau produced a CME documentary about drug industry influence and its affect on prescribers.
Bruce Bellande, PhD, former executive director, Alliance for CME, has been named president, CME Enterprise, an ACCME-accredited provider.
Daniel Carlat, MD, launched The Carlat Psychiatry Blog, after his op-ed in The New York Times suggesting industry-sponsored online CME activities should not be accredited.
The University of Pittsburgh Medical Center is extending the limits of its draft pharma gift rules policy to informal, unaccredited educational events.
Claire Wang, MD, has been named director of scientific and program services for MedPoint Communications.
PTR Educational Consultants has published a set of tools it says can help CME providers comply with new ACCME accreditation criteria.
Elsevier is rolling out a series of electronic newsletters and ramping up patient guides and other direct-to-patient (DTP) offerings as it struggles to cope with ...
Haymarket's Prescribing Reference Inc. launched eMPR, a free downloadable digital version of its Monthly Prescribing Reference database.
Pharmaceutical spending on consumer ads is a rare bright spot for media owners this year, but newspapers are getting short shrift.
Communications Media Inc. launched CMI Insights, an online newsletter for the firm's pharma clients and their agency partners.
Quadrant HealthCom hired Randy Danielsen, PhD, as PA editor-in-chief of Clinician Reviews and Carol Silverman Saunders as editor of The Female Patient.
Interpublic named Rachel Krouse VP, director of healthcare for its Emerging Media Lab. Krouse was previously a digital marketing consultant and previously worked at Omnicom's ...
With more of the business going to new media, agencies are increasingly turning to online media buyers. Does digital media need to be handled by ...
Patients preferred online video over podcasts in a recent survey of AstraZeneca’s “Living with Heartburn” promotional efforts featured on About.com.
Linda Holliday, co-founder and longtime president of the company now known as Digitas Health, has left the agency.
The job of the media department isn’t getting any easier.
Shire has amassed a 560-person sales force to launch its new ADHD drug Vyvanse. The sales team began targeting specialist physicians treating ADHD including pediatricians, ...
Two former Abbott Laboratories sales reps have sued the company in federal court in Chicago, claiming the drugmaker denied them overtime wages.
Santarus said its sales reps will commence promotional activities in the third quarter for Victory Pharma’s Naprelan brand products under a recent co-promotion agreement.
Neelofur Wasti joins The Patient Marketing Group as senior account manager.
Publicis Selling Solutions hired Dean Hopkins as SVP, sales and client support.
HealthEd has hired Chandani Rao as director of digital development.
PDI has inked a deal with an undisclosed “top-five pharmaceutical company” expected to generate $23 million in revenue for the contract sales firm over its ...
An unconventional technique led to the counter-intuitive insight behind a campaign for Cord Blood Registry (CBR).
A solid majority of doctors— 64%—say there should be some sort of moratorium on DTC advertising, according to a survey by TNS Healthcare.
GlaxoSmithKline was the nation’s seventh-largest consumer advertiser in 2006, according to TNS Media Intelligence’s Stradegy as reported in Advertising Age.
Consumer advertising of prescription drugs rose 6.3% for the year to the first quarter of 2007, with network TV spending up 7.4%, while advertising for ...
Digital health network HealthiNation is partnering with dLife, the diabetes lifestyle media platform, to distribute dLife content through HealthiNation’s digital cable video on demand platform.
A trio of New York Democrats stood by Madison Avenue to strike measures aimed at inhibiting consumer ads of Rx drugs from the committee markup ...
Johnson & Johnson assigned ad duties on several of its OTC health brands formerly held by Interpublic’s McCann Erickson Worldwide, Advertising Age reported.
Snowballing InVentiv Health signaled interest in the PR sector with its pickup of a big independent PR shop.
MWW Group named Dennis da Costa to head its global health policy practice as VP in its East Rutherford, NJ office, with responsibility for the ...
When it comes to life science companies, change can happen overnight.
Most pharmaceutical firms use multiple marketing research suppliers, and many want suppliers to cull data for them. For those that want to do it on ...
Look for more Avandias. Regardless of the anti-diabetes drug's medical merits, the recent furor surely opens an era of politico-medical soap operas that will ensnare ...
American Enterprise Institute resident fellow and former FDA deputy Scott Gottlieb told a Drug Information Association conference in June that there is “fairly strong” sentiment ...
Two reports issued by PhRMA indicate that while signatories to its DTC guidelines are generally following them, they mostly have a long way to go.
Sens. Edward Kennedy (D-MA), Orrin Hatch (R-UT), Hillary Clinton (D-NY) and Mike Enzi (R-WY) have agreed on legislation to approve follow-on biologics.
The FDA’s Medication Guide (MedGuide) program was the object of intense criticism from reps of retail pharmacy organizations, consumer groups and academic researchers at a ...
Pennsylvania’s PACE (Pharmaceutical Assistance Contract for the Elderly) program, which spends $600 million each year on drugs for 300,000 poor senior citizens, is spending $3 ...
The FDA says a KV Pharmaceutical e-mail alert announcing the availability of Clindesse on a formulary overstated and misrepresented the efficacy of the drug, which ...
Public Citizen has filed a citizen petition with the FDA asking that agency experts be required to give a scientific presentation at all advisory committee ...
The FDA met with industry 24 times as often as it did with patient and consumer groups in preparing its current user fee renewal proposal ...
Some retired folks play golf all day; others travel. But there’s something about healthcare communication execs that makes them not want to quit. Instead of ...
- Biogen ends Tecfidera DTC campaign, citing prescriptions
- Five things for pharma marketers to know: Tuesday, July 19, 2016
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- GSK Consumer Healthcare to prioritize digital after agency review
- Merck educates doctors about biosimilars, long before it will sell one in the U.S.
- 4 trends with the potential to change behavior in the patient journey
- 2016 Pharma Report: All the data in one place
- What do physicians think about biosimilars?
- Novartis considers new sales model for experimental cancer therapy
- Five things for pharma marketers to know: Tuesday, July 26, 2016
- Huntsworth Health revenue rose 18% in the first half of 2016
- M Booth supports Leukemia & Lymphoma Society's Light the Night campaign
- GSK Consumer Healthcare to prioritize digital after agency review
- Five things for pharma marketers to know: Monday, July 25, 2016