Haymarket’s Prescribing Reference Inc. launched eMPR, a free downloadable digital version of its Monthly Prescribing Reference database.
Publisher combats ad spend drought
August 1, 2007
4:00 am
Elsevier is rolling out a series of electronic newsletters and ramping up patient guides and other direct-to-patient (DTP) offerings as it struggles to cope with a drop off in journal ad spend.
Filmmaker and consumer health advocate Kathleen Slattery-Moschkau produced a CME documentary about drug industry influence and its affect on prescribers.
Apple has sold the iPhone to hundreds of thousands of people since its June launch. According to Manhattan Research, 75,000 physicians do CME on a PDA. Should any of them use the sleek new gadget over, say, a RIM BlackBerry?
GlaxoSmithKline was the nation’s seventh-largest consumer advertiser in 2006, according to TNS Media Intelligence’s Stradegy as reported in Advertising Age.
Santarus said its sales reps will commence promotional activities in the third quarter for Victory Pharma’s Naprelan brand products under a recent co-promotion agreement.