Pharmas spent $16 million on DTC in WV, according to report
July 14, 2008
8:17 pm
A report by West Virginia’s Pharmaceutical Cost Management Council said pharmas spent $16 million on DTC advertising in the state from July 2007 through December 2007.
Dingell, Stupak praise firms for following AMA guidelines
July 14, 2008
8:10 pm
Reps. John Dingell and Bart Stupak, who chair the Committee on Energy and Commerce and the Oversight and Investigations Subcommittee thereof, respectively, praised Merck, Schering-Plough, Pfizer and J&J for agreeing to follow AMA guidelines regarding the use of docs in ads and to not advertise off-label uses of drugs.
Pfizer denies it is looking to consolidate
July 14, 2008
8:09 pm
Pfizer gathered capabilities info from its US consumer and professional advertising and PR agencies while issuing RFIs to some non-roster agencies, AdWeek reported.
The Federal Trade Commission has opened an investigation into the possible deceptive advertising and marketing of DTC genetic tests, according to The New York Times
All the fury over DTC drug ads emanating from Washington hasn’t dented their credibility with consumers, according to Rodale’s 11th annual Survey on Consumer Reaction to DTC Advertising of Prescription Drugs.
Williams-Labadie appoints new senior account supervisor
July 14, 2008
7:58 pm
Williams-Labadie, a division of the Publicis Healthcare Communications Group, has announced the appointment of Frank Bartco to senior account supervisor
Wunderman acquires Designkitchen
July 14, 2008
7:57 pm
Direct marketing agency Wunderman has acquired Designkitchen, a digital and interactive agency in Chicago.
ID Media launches M.O.R.E.
July 14, 2008
7:55 pm
ID Media has launched M.O.R.E., a local direct marketing system.
Using technology to aid ever-diminishing sales forces is not only a good idea, but a necessity, given the decreased opportunities to interact directly with health care professionals.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix