Click the above link to access the complete Digital Edition of the August 2013 issue, with all text, charts and pictures.
News on Vivus, Colorado Department of Public Health, National Assocation of Broadcasters and Zogenix
The best-selling book “The End of Illness” illustrates an exciting new way to think of healthcare—and healthcare marketing research
The swirl around Paula Deen—and her endorsement deals—hasn’t yet settled
The FDA has taken issue with a Janssen ad for the blood thinner Xarelto
An emphasis on “community” marks the campaing for National HIV Testing Day
Pfizer’s DTC campaign for Estring is hampered by the demands of Fair Balance
Shionogi is entering the consumer space for its post-menopausal treatment Osphena with the site FindingtheWords.com
News on DJM Digital Solutions, Digitas Health, Strategy Analytics and MSN
In addition to nudging patients to maintain adherence, the MediSafe app also notifies an assigned caregiver
MM+M Transform: The Patient, Provider and Payer Engagement Matrix provides the most in-depth look at the marketing and technology trends likely to influence the industry’s growth over the next year.
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