August 2013 Issue of MMM

August 2013 Issue of MMM

August 2013 issue

Editor's Desk

New dialogue, old hangups

The breathtaking speed with which pharma marketing continues to evolve demands a continuous dialogue

Digital Edition

Read the complete August 2013 Digital Edition

Click the above link to access the complete Digital Edition of the August 2013 issue, with all text, charts and pictures.


Biotech Report: Blended Biotech

As traditional distinctions lose their relevance, Genzyme's Bill Sibold shows how biotech can retain its competitive edge. Marc Iskowitz reports

Big Data: Incentivized Self

Can federal data sets and healthcare outcomes grants get data collectors to play nice and scale self-tracking into the larger health system? Larry Dobrow reports

Managed Markets: Pursuing the Payer

While payers' proclivity for print is well-known, many prefer to receive pharma resources digitally, research shows. Joe Dysart on tools that work for this segment.

Leadership Exchange: 3 Screens, 1 HCP

Seven digital healthcare experts discuss how to turn engaging content across multiple screens into meaningful brand experiences for HCP audiences. James Chase moderates

MM&M Awards: Glimpse at Gold

More than 100 industry leaders and thinkers spent hours discussing, reviewing and scoring around 700 entries to the MM&M Awards. Here are the results of ...

Tomasi turns P&G into a sleep giant

Dave Tomasi, Vicks North America marketing director

Therapeutic Focus

Therapeutic Focus 2013: Oncology

Noah Pines on the race to market cancer drugs that harness the PD-1 pathway, other standouts in the onolcolgy pipeline, and what's already making waves ...

Vantage Point

Vantage Point: The End of Illness

The best-selling book "The End of Illness" illustrates an exciting new way to think of healthcare—and healthcare marketing research



E-cigarettes, battery-operated devices which provide nicotine vapor, are a promising tool to help people stop smoking

In Focus

Playing the numbers game with adherence

A study found that removing financial barriers to medication adherence improves the quality of patient care, but does not result in major savings

Professional Marketing

Docs connecting with mobile: study

Mobile isn't just the new normal but a platform where doctors connect with—and remember—ads, according to a study by communications firm CMI/Compas

Disease label for obesity could help weight-loss category

The American Medical Association's June decision to label obesity as a disease could represent a significant marketing opportunity for the prescription weight-loss category

Professional Marketing briefs: August 2013

News on Duchesnay, Eli Lilly and Sigma Tau

Med Ed Report

CME may save money, study says

A study by CMEology shows that CME can trim substantial costs from the healthcare system

CMS clarifies Sunshine excludability

CMS has clarified how meals and expenses are to be treated under the so-called CME exemption

ProPublica looks at the Rx-$ nexus

ProPublica data show that a number of drug prescribers receive money from drug companies for promotional talks

Med Ed Report briefs: August 2013

News on Clinical Care Options, Global Academy for Medical Education, Association of American Medical Colleges, American Psychological Association and KnowledgePoint360

Professional Media

Omnio is expanding its point of view

A refreshed version of the Omino app will be viewable in both portrait and landscape modes, as well as including a variety of other new ...

DeepDyve gives its users five minutes of free access

DeepDyve has expanded its content-streaming service to allow users to look at entire articles for five minutes, after which they can choose from several purchase ...

Professional Media briefs: August 2013

News on Scientific Communications Group, Elsevier and the American Medical Association

Partner Forum

Can no-see restrictions be solved?

How can industry reach HCPs who don't see sales reps?

Digital Media

Pharma digerati start advisory firm

The duo that convened a non-profit designed to get FDA and industry talking about digital-marketing guidance is starting a for-profit research and advisory firm

MediSafe app makes tracking adherence a social event

In addition to nudging patients to maintain adherence, the MediSafe app also notifies an assigned caregiver

Digital Media briefs: August 2013

News on DJM Digital Solutions, Digitas Health, Strategy Analytics and MSN

Consumer Marketing

Shionogi eases its way into the consumer space

Shionogi is entering the consumer space for its post-menopausal treatment Osphena with the site

DDR on DTC: Estring

Pfizer's DTC campaign for Estring is hampered by the demands of Fair Balance

Messaging on HIV goes communal

An emphasis on "community" marks the campaing for National HIV Testing Day

Janssen finds itself in hot water over Xarelto ad

The FDA has taken issue with a Janssen ad for the blood thinner Xarelto

Deen controversy keeps simmering

The swirl around Paula Deen—and her endorsement deals—hasn't yet settled

Consumer Marketing briefs: August 2013

News on Vivus, Colorado Department of Public Health, National Assocation of Broadcasters and Zogenix

Marketing Research

UBC's access unit sold to private equity firm

Private equity firm Symphony Technology Group acquired several divisions of United BioSource Corp.

Wearable camera logs a user's day

Memoto's tiny clip-on camera provides a detailed timeline of a patient's daily activities

Agency Business

Piasecki takes on US regional role

Marci Piasecki was promoted to regional director, North America, overseeing all five US professional agencies in McCann Health

Cadient builds "From Philly to Boston with Love" campaign

Cadient effort supports The One Fund Boston's efforts to help those affected by the Boston Marathon bombing

Fingerpaint buys production shop

Fingerpaint Marketing has acquired the audio and video production shop Cotton Hill

Agency Business briefs: August 2013

News on Rosetta, Discovery USA, LehmanMillet and McCann Health

Beltway Insider

As I See It: Dealing with the Surveillance State

Just like the NSA can monitor national security, FDA market-watchers can track what pharma marketers are doing.

FDA revising promotion guidances, says Abrams

The FDA is reviewing two drug-promotion guidances, according to CDER Office of Drug Promotion director Tom Abrams

Ruling shields scientific opinions

The Second Circuit Court of Appeals affirmed a New York federal court ruling that scientific opinions in a journal article could not give rise to ...


Protecting your strategies from "marketing envy"

Start with the basic questions: Who are we trying to reach and what need are we answering?

Private View

Private View: Engaging Audiences with Print

Print reaches readers when they are engaging with ideas. These ads show how to make that connection pay off.

Upward Move

Upward Move: Tina Fascetti

Tina Fascetti, EVP, chief creative officer, Roska

At Work With

At Work With: Donald Young

Donald Young, Group managing director, Discovery USA


People Moves: August 2013

Manufacturer, agency and media promotions and hires

Back Talk

What Deen could have done

In times of crisis, there is no sleep for the weary—or the accused

Skill Sets (advertising section)