August 2013 Issue of MMM
August 2013 issue
The breathtaking speed with which pharma marketing continues to evolve demands a continuous dialogue
Click the above link to access the complete Digital Edition of the August 2013 issue, with all text, charts and pictures.
As traditional distinctions lose their relevance, Genzyme's Bill Sibold shows how biotech can retain its competitive edge. Marc Iskowitz reports
Can federal data sets and healthcare outcomes grants get data collectors to play nice and scale self-tracking into the larger health system? Larry Dobrow reports
While payers' proclivity for print is well-known, many prefer to receive pharma resources digitally, research shows. Joe Dysart on tools that work for this segment.
Seven digital healthcare experts discuss how to turn engaging content across multiple screens into meaningful brand experiences for HCP audiences. James Chase moderates
More than 100 industry leaders and thinkers spent hours discussing, reviewing and scoring around 700 entries to the MM&M Awards. Here are the results of ...
Dave Tomasi, Vicks North America marketing director
Noah Pines on the race to market cancer drugs that harness the PD-1 pathway, other standouts in the onolcolgy pipeline, and what's already making waves ...
The best-selling book "The End of Illness" illustrates an exciting new way to think of healthcare—and healthcare marketing research
E-cigarettes, battery-operated devices which provide nicotine vapor, are a promising tool to help people stop smoking
A study found that removing financial barriers to medication adherence improves the quality of patient care, but does not result in major savings
Mobile isn't just the new normal but a platform where doctors connect with—and remember—ads, according to a study by communications firm CMI/Compas
The American Medical Association's June decision to label obesity as a disease could represent a significant marketing opportunity for the prescription weight-loss category
News on Duchesnay, Eli Lilly and Sigma Tau
Med Ed Report
A study by CMEology shows that CME can trim substantial costs from the healthcare system
CMS has clarified how meals and expenses are to be treated under the so-called CME exemption
ProPublica data show that a number of drug prescribers receive money from drug companies for promotional talks
News on Clinical Care Options, Global Academy for Medical Education, Association of American Medical Colleges, American Psychological Association and KnowledgePoint360
A refreshed version of the Omino app will be viewable in both portrait and landscape modes, as well as including a variety of other new ...
DeepDyve has expanded its content-streaming service to allow users to look at entire articles for five minutes, after which they can choose from several purchase ...
News on Scientific Communications Group, Elsevier and the American Medical Association
How can industry reach HCPs who don't see sales reps?
The duo that convened a non-profit designed to get FDA and industry talking about digital-marketing guidance is starting a for-profit research and advisory firm
In addition to nudging patients to maintain adherence, the MediSafe app also notifies an assigned caregiver
News on DJM Digital Solutions, Digitas Health, Strategy Analytics and MSN
Shionogi is entering the consumer space for its post-menopausal treatment Osphena with the site FindingtheWords.com
Pfizer's DTC campaign for Estring is hampered by the demands of Fair Balance
An emphasis on "community" marks the campaing for National HIV Testing Day
The FDA has taken issue with a Janssen ad for the blood thinner Xarelto
The swirl around Paula Deen—and her endorsement deals—hasn't yet settled
News on Vivus, Colorado Department of Public Health, National Assocation of Broadcasters and Zogenix
Private equity firm Symphony Technology Group acquired several divisions of United BioSource Corp.
Memoto's tiny clip-on camera provides a detailed timeline of a patient's daily activities
Marci Piasecki was promoted to regional director, North America, overseeing all five US professional agencies in McCann Health
Cadient effort supports The One Fund Boston's efforts to help those affected by the Boston Marathon bombing
Fingerpaint Marketing has acquired the audio and video production shop Cotton Hill
News on Rosetta, Discovery USA, LehmanMillet and McCann Health
Just like the NSA can monitor national security, FDA market-watchers can track what pharma marketers are doing.
The FDA is reviewing two drug-promotion guidances, according to CDER Office of Drug Promotion director Tom Abrams
The Second Circuit Court of Appeals affirmed a New York federal court ruling that scientific opinions in a journal article could not give rise to ...
Start with the basic questions: Who are we trying to reach and what need are we answering?
Print reaches readers when they are engaging with ideas. These ads show how to make that connection pay off.
Tina Fascetti, EVP, chief creative officer, Roska
At Work With
Donald Young, Group managing director, Discovery USA
Manufacturer, agency and media promotions and hires
In times of crisis, there is no sleep for the weary—or the accused
What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.
A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.