Out of 240 branded pharma websites, only about a fifth have any African American imagery on their pages, and bilingual sections of pharma sites are often missing important elements, a study of the drug industry’s online multicultural outreach efforts found.
At Work With: Scott Weintraub
December 1, 2011
6:08 pm
Scott Weintraub: Chief Marketing Officer, Principal, HRM—Healthcare Regional Marketing
What’s behind print’s banner year?
December 1, 2011
5:00 am
Pharma DTC ad spend rose 4% through July 2011, vs. YTD July 2010, according to SDI, with magazine buys up 18%. Why is print up?
New online and print DTC advertising for Benlysta, targeting US patients with lupus, are launching this month, said executives from Human Genome Sciences.
Digital Media briefs: Everyday Health, HealthPrize Technologies, Boston Scientific, BBK Worldwide and PatientsLikeMe