Content marketing continues to strike fear into the hearts of pharma marketers. Doing it properly requires courage, commitment, creativity—and perhaps a little wiggle room to fail and learn.
Leadership Exchange: Launching at the Speed of Digital
It’s no secret that speed matters in customer interface. Marc Iskowitz settles into the moderator’s seat to find out how biopharma—an industry not known for moving with rapidity—is digitally shifting its commercial model into a higher gear
This time, it’s non-personal promotion for device makers
Big pharma has used multichannel marketing for years and medical-device makers have long utilized inside sales, but neither has systematically cracked the code on developing effective and fully integrated sales and marketing programs.
Why the Holdup in Patient Portals?
December 1, 2015
3:00 pm
Patient portals are clearly underutilized as a patient resource. Although their use is increasing among a population hungry for health information, what can industry do to foster and promote their use?
Private View: Barclay Missen
December 1, 2015
3:00 pm
Healthcare promotion: Happiness isn’t the only emotion
SkillSets: Data Management IMS Health
December 1, 2015
3:00 pm
December SkillSets.pdf IMS Health Company Profile As the healthcare industry has evolved, managing master data assets has become increasingly more complex. IMS Health has a proven record of delivering high-quality master data and master data management services, including: • Strategy development and implementation • Data governance and analytics • Business intelligence and analytics • Information…
December Back Talk.pdf Have you ever browsed through books on the history of advertising? Some of those ancient ads are curious: “They laughed when I sat down at the piano but when I started to play!” “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” Yesterday such…