The New York Times used the launch of new ads for Pfizer’s Lyrica as the peg for an article on fibromyalgia
Consumer drug advertising remains corporate benefit managers’ favorite culprit in rising prescription drug costs, according to an Arxcel survey.
DTC ads don’t offer adequate fair balance, according to a study by the University of Georgia’s Grady College of Journalism and Mass Communication.
Reps. John Dingell and Bart Stupak aren’t only interested in Lipitor advertising.
After all that, Congress has canceled the user fee program for DTC TV ad reviews.
Congress is investigating the use of celebrity endorsements in pharmaceutical advertising—starting with a “celebrity doctor,” artificial heart inventor Dr. Robert Jarvik.
MediZine announced the appointment of James Silverman as VP, sales & marketing.
Publicis Selling Solutions has promoted Lanya Larece to director, client services.
TNS Healthcare named Dennis Callahan VP, sales force effectiveness.
Nitromed announced it plans to lay off a majority of its newly hired BiDil sales force by roughly 70 to 90 employees.
MM+M Transform: The Patient, Provider and Payer Engagement Matrix provides the most in-depth look at the marketing and technology trends likely to influence the industry’s growth over the next year.
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