February 2009 Issue of MMM

February 2009 Issue of MMM

February 2009

Editor's Desk

Divided by a common speech

Regardless of their political persuasion, most people would have to agree that President Obama's Inauguration speech was penned with precision and delivered with no less ...

Features

MM&M Awards: Who's Going to Shine in 2009

The road to success in the MM&M Awards starts here with the launch of the 2009 program. And it promises to be bigger, better, fairer ...

Direct Marketing Report: The User Experience

Pharma direct marketing campaigns continue to shift focus away from the brand message and toward the user experience. Anthony Vecchione looks at the examples of ...

2009 MAHF Inductees

The Medical Advertising Hall of Fame will induct Ron Pantello, Harry Sweeney and David Wood at a special celebration dinner.

Stent Wars

After hitting a rough patch for several years, established cardiac stent manufacturers are bracing for some intense competition as new players and devices enter the ...

Headliner: Sanford C. Bernstein's Tim Anderson, MD

In his first year of med school, Tim Anderson, MD, VP, global pharmaceuticals analyst at Sanford C. Bernstein & Co., realized that medicine wasn't as ...

Antidote

Antidote

At this point I don't know yet what caused John Travolta's son Jett to die, as the autopsy results won't be back for a few ...

In Focus

Reprints guidance has strings attached

Drug company reps can distribute--but not discuss--reprints of journal articles on off-label uses for drugs, according to an FDA guidance posted last month.

Partner Forum

Integration is the name of the game

As the silo approach to media placement nears extinction, how has the ongoing surge of integrated marketing affected the tactics you employ?

Digital Media

Web Watch: Pharma marketers should look past detailing to physicians

One definition of being crazy is to continue to do the same thing but to expect a different result.

HealthCentral visitors request more Rxs: study

Visitors to the HealthCentral network of websites were more likely to request prescription drugs from their physicians than were visitors to competing sites, such as ...

VideoMD.com reaches 2,500 videos

Physician-generated video platform VideoMD.com has accumulated 2,500 videos, and will launch advertising on the site in the coming months.

Public Relations

PR View by Paul Oestreicher, PhD

CNN's sacking some of its most experienced science journalists and producers could not come at a worse time.

WeissComm acquires ODA, expands offerings

WeissComm has announced the acquisition of ODA, a San Francisco-based creative shop focused on healthcare brands.

Porter Novelli hires president, CFO

Porter Novelli has hired Anthony Viceroy as president of global business operations and chief financial officer. Viceroy will report to Gary Stockman, the agency's CEO.

Marketing Research

Vantage Point

Merck recently announced it is forming a new division, Merck BioVentures MBV, to make copycat versions of biotech drugs.

GfK consolidates to create GfK Healthcare

Global marketing research giant GfK has announced the consolidation of its US operations into a single entity: GfK Healthcare.

TNS Healthcare expands global team

TNS Healthcare has announced two new appointments.

Back Talk

Good job

I remember the pleasure I took in watching my children learn to climb stairs.

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.