The road to success in the MM&M Awards starts here with the launch of the 2009 program. And it promises to be bigger, better, fairer and more meaningful than ever. James Chase reports
Regardless of their political persuasion, most people would have to agree that President Obama’s Inauguration speech was penned with precision and delivered with no less aplomb.
Drug company reps can distribute–but not discuss–reprints of journal articles on off-label uses for drugs, according to an FDA guidance posted last month.
Integration is the name of the game
January 15, 2009
10:03 pm
As the silo approach to media placement nears extinction, how has the ongoing surge of integrated marketing affected the tactics you employ?
Porter Novelli has hired Anthony Viceroy as president of global business operations and chief financial officer. Viceroy will report to Gary Stockman, the agency’s CEO.
Pharma direct marketing campaigns continue to shift focus away from the brand message and toward the user experience. Anthony Vecchione looks at the examples of Suboxone and Similac
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix