Lauren Folino and Tracy Peterson look back on the extraordinary lives of the three newest members of the Medical Advertising Hall of Fame
Ex-Sebelius aide purges FDA office
January 14, 2011
6:09 pm
FDA associate commissioner for external affairs Beth Martino, a former Kansas aide to HHS secretary Kathleen Sebelius, has conducted an unprecedented purge of senior specialists, all aged over 50, in her office and in the Press Office which she controls.
Life sciences waiting on social media rules
January 14, 2011
6:08 pm
The life sciences industry is sitting on the sidelines and waiting for regulatory guidance, rather than jumping into wide-scale use of social media, according to a Deloitte Research report.
IMS Health said it signed a definitive agreement to acquire privately held insight and analytics company SDI Health, bringing together two of the largest pharmaceutical marketing research firms. Financial terms of the deal were not disclosed.
Novo Nordisk has built a dizzyingly successful business on insulin sales (34 quarters of double-digit growth and counting), but when the company got into the GLP-1 scrum with the approval, a year ago, of Victoza for type 2 diabetes, it was on terra incognita.
MM&M Awards 2011: Put Your Best Work Forward
January 14, 2011
5:00 pm
The MM&M Awards 2011 program is open for business. This is your chance to put your best work forward, showcase your talents and get the recognition you deserve
While healthcare reform presents issues and challenges for pharma, not to worry: reform also brings with it numerous opportunities to increase sales and market share
Steve Viviano was named president of Interpublic Group’s Lowe Healthcare Worldwide and its advertising and marketing units, including a just-launched digital arm, MM&M has learned.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix