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February 2013 Issue of MMM

Interactive Guide 2013

Welcome to the annual roundup of the digital adventures of pharma

Overview: A new era of partnerships

Digital has changed everything—from the way we think and behave to the products that clients expect from pharma. James Chase on the ground rules for ...

Analytics: Social insight

How we find data online is taking a back seat to how we decipher that data, and use it to provide actionable insight. Kevin McCaffrey ...

Organizational Change: Digital DNA

James Chase looks at how pharma companies are restructuring their organizations—and refocusing their psyches—for a more productive digital push

Regulatory: Who's afraid of MLR?

James Chase charts some of marketers' more positive experiences with their MLR teams and compiles tips for expediting internal approval

Healthcare Professionals: The iPad and other drugs

It's no surprise: doctors like their iPads. They really, really like them. But what kind of apps get their attention, and which leave them cold? ...

Think Tank: On the digital curve

With digital growing at an ever-faster pace, how can pharma keep up in 2013? Five experts offer some insight on the gains that have been ...

Interactive Companies

A showcase of select interactive marketing and media companies

Flashpoint Medica

Frontline Medical Communications

ghg

HCB Health

MedTera

mms, inc. (Medical Marketing Service)

MPR

The Oncologist

WorldOne Interactive

Companies at a glance

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.