Tapping celebrities for brand or awareness campaigns ensures a high degree of attention, but such arrangements come with concerns that “regular” ones do not.
Medical Advertising Hall of Fame inductees of 2016
A pharma research forefather. An agency builder. A “guy you wanted in the room.” These Medical Advertising Hall of Fame inductees are a professionally diverse and richly worthy trio.
Here are some compelling campaigns that invoke a visceral response—you laugh, cry, even cringe—followed by a more thoughtful and inspired reaction to learn more.
It’s possible that payers won’t prove the wild card in the PCSK9 derby. Instead, physician preference may do more to shape the market and maybe even force payers’ hands.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix