February 2012 Issue of MMM
Interactive Guide 2012
Marketing now means digital, digital means mobile and search is no longer the starting point for online promotion. Matthew Arnold charts the trends
It's amazing what you can do with mobile these days. So isn't it time you did something amazing with mobile? James Chase charts the data ...
While the FDA's recent draft guidance is hardly a social media roadmap, it does offer some useful pointers. Peter Pitts and John Kamp read between ...
Applying game dynamics to non-game environments creates opportunities to engage people and exert behavioral changes with unprecedented success. James Chase reports
Performance-based e-marketing may rival mass-media reach for less money, Marc Iskowitz finds
Is pharma up to speed yet in digital? And where do the opportunities lie for 2012? Five digital gurus offer their thoughts on the road ...
With 39% of online US adults and more than 80% of physicians visiting brand.coms*, the browser remains the workhorse of digital pharma efforts. Tanya Lewis ...
A showcase of select interactive marketing and media companies, comprising a concise profile of each, with details of their services and offerings, areas of expertise ...
Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.
- Lawmakers propose allowing pharma companies to share some off-label information
- US pharma market value projected to be $550 billion in five years
- Everyday Health buys rare-disease agency Cambridge BioMarketing
- Biosimilar uptake will require companies to tell a trustworthy backstory
- Apple's ResearchKit: Five Guidelines for Pharma