A showcase of select interactive marketing and media companies, comprising a concise profile of each, with details of their services and offerings, areas of expertise and examples of their work.
Digital think tank: Pharma Touchpoints
February 7, 2012
5:39 pm
Is pharma up to speed yet in digital? And where do the opportunities lie for 2012? Five digital gurus offer their thoughts on the road ahead
Applying game dynamics to non-game environments creates opportunities to engage people and exert behavioral changes with unprecedented success. James Chase reports
Regulatory updates: First Glimmer of Guidance?
February 6, 2012
3:48 pm
While the FDA’s recent draft guidance is hardly a social media roadmap, it does offer some useful pointers. Peter Pitts and John Kamp read between the lines
With 39% of online US adults and more than 80% of physicians visiting brand.coms*, the browser remains the workhorse of digital pharma efforts. Tanya Lewis finds out what makes a great site
It’s amazing what you can do with mobile these days. So isn’t it time you did something amazing with mobile? James Chase charts the data points and the pain points