February 2008 Issue of MMM

Features

Getting with the Program

Once merely part of the pharmaceutical brand experiment, marketers are now recognizing the power of utilizing e-marketing in reaching their increasingly trustworthy consumer and physician ...

Search and Deploy

Stephen McGuire looks at the evolution of search from a peripheral pharma tactic into a unique way to reach consumers

A Measure of Success

Online marketing offers unique tracking potential, which industry is discovering as brands invest more dollars in the web

Social Etiquette

Social media offers enormous potential for reaching patients, as well as deep regulatory pitfalls. Matthew Arnold examines how pharma can utilize this online opportunity

Is There a Doctor on the Web?

E-detailing has been slow to gain traction, but with some big players on board and broadband coming online, its time may be now

Online Blackboard

Doctors and other healthcare professionals are clicking their way to credit, making online CME a success story. Marc Iskowitz shows why the medium is poised ...

Got Game?

The entertainment and engagement potential of gaming platforms make them powerful educational and training tools for healthcare marketers as James Chase discovers

Beyond the Banner

Current spending on interactive is picking up but is clearly not yet in line with the potential of the medium. When will it come into ...

About.com Health

Silver Medal Winner for "Health Website of the Year" at the 2007 MM&M Awards, About.com Health is among the top health Web sites with more ...

Cadient Group

Cadient Group is an interactive marketing network focused on the healthcare industry.

Compass Healthcare Communications

Compass Healthcare Communications is a leading independent, full service online and relationship marketing agency exclusively supporting brands in the healthcare industry.

Concentric Pharma Advertising, an independent healthcare advertising and marketing agency, helps clients meet diverse business objectives through innovative thinking, elegant creative strategies, results-oriented tactics, and ...

Grey Healthcare Group

GHG Digital has put a stake in the ground.

Group DCA

Group DCA is a privately owned interactive agency that was founded in 1999 by pharmaceutical industry veterans Rob Likoff and Jack Davis in response to ...

HealthEd Interactive

HealthEd Interactive, a division of HealthEd, specializes in interactive patient education.

Kane & Finkel

Kane & Finkel Healthcare Communications is a full-service healthcare marketing and communications agency with expertise in the pharmaceutical, biotech, diagnostic, medical device, and consumer healthcare ...

Monthly Prescribing Reference

MPR's mission is to develop integrated, multiplatform marketing communications programs for our pharmaceutical clients.

New York Times

The New York Times Company, a leading media company, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, ...

Physicians Interactive

Physicians Interactive®, a division of Allscripts, is the leading provider of strategic relationship management solutions.

Qi, part of CommonHealth

Qi, part of the CommonHealth integrated network of companies, is a full-service, digital healthcare and technology agency that provides research-driven insights, strategic planning and tactical ...