February 2009 Issue of MMM

February 2009 Issue of MMM

Interactive Guide 2009

Features

Overview: VOD, Wii & Thee

Pharmas are finally catching up to doctors and consumers online — and just in time for Web 3.0, Matthew Arnold finds

Media Guide: Top of the Crop

In the crowded field of online health, these networks or websites attracted more unique visitors than the rest, according to comScore data from December.

Tracking ROI: Measurement Predicament

Crunching ROI has evolved beyond simply counting clicks, but there's no easy formula.

Search Engine Marketing: Searching for Sign Ups

Effective search engine marketing campaigns don't just locate consumers anymore. Ben Comer looks at how SEM motivates individuals and gets results

Healthcare Professionals: Reaching Out to Docs

A new detailing paradigm is evolving whereby drug firms are getting info to docs any way they want to receive it.

Web 2.0 and Regulations: Antisocial Media

Without clear guidelines for social media, pharma marketers are left sitting on their hands. Ben Comer examines the challenges and innovations needed to move ahead

Tech Innovations: Is Mobile About to Explode?

Some say we'll be using our mobile devices as our primary access point as early as 2012. So what are the opportunities for pharma?

Interactive Future: Making the Switch

Ad spend is becoming more targeted, but is pharma putting its resources in newer channels or sticking with traditional outlets? Five key players look at ...

Company: Beacon Healthcare Communications

At Beacon Interactive, it's all about you, your brand and your success. Our promise to our clients and customers (whether patient, payer or professional) can ...

Company: G2

G2 is a top five global marketing services network with capabilities in digital communications, direct marketing, data analytics, shopper marketing, design and promotional marketing.

Company: ghg

ghg is the integrated, multi-channel, global communications partner recognized for innovation and forward thinking in the field of enhanced health communications. Because we speak the ...

Company: HealthEd Interactive

HealthEd Interactive, a division of HealthEd, specializes in interactive patient education. Along with traditional agency resources, HealthEd Interactive offers the unique insights of health educators ...

Company: IOMEDIA

IOMEDIA is a digital agency focused on the bigger picture--strategy, concept, and the execution of extraordinary digital visuals and brand-centric media experiences.

Company: Monthly Prescribing Reference

MPR's mission is to provide healthcare professionals with concise, up-to-date drug information used at the point of care to aid in making prescribing decisions. MPR ...

Company: Qi, part of CommonHealth

Qi, part of CommonHealth, is a full-service, interactive and technology agency focusing exclusively on the pharmaceutical industry. Qi provides research-driven insights, strategic planning and tactical ...

Company: Topin & Associates, Inc.

Topin and Associates is a full-service, independent healthcare communications agency. We're in the business of developing strategic, integrated communications programs that meet our clients' primary ...

Email Newsletters


What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.