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February 2009 Issue of MMM

February 2009 Issue of MMM

Features

Overview: VOD, Wii & Thee

Pharmas are finally catching up to doctors and consumers online — and just in time for Web 3.0, Matthew Arnold finds
 

Media Guide: Top of the Crop

In the crowded field of online health, these networks or websites attracted more unique visitors than the rest, according to comScore data from December.
 

Tracking ROI: Measurement Predicament

Crunching ROI has evolved beyond simply counting clicks, but there's no easy formula.
 

Search Engine Marketing: Searching for Sign Ups

Effective search engine marketing campaigns don't just locate consumers anymore. Ben Comer looks at how SEM motivates individuals and gets results
 

Healthcare Professionals: Reaching Out to Docs

A new detailing paradigm is evolving whereby drug firms are getting info to docs any way they want to receive it.
 

Web 2.0 and Regulations: Antisocial Media

Without clear guidelines for social media, pharma marketers are left sitting on their hands. Ben Comer examines the challenges and innovations needed to move ahead
 

Tech Innovations: Is Mobile About to Explode?

Some say we'll be using our mobile devices as our primary access point as early as 2012. So what are the opportunities for pharma?
 

Interactive Future: Making the Switch

Ad spend is becoming more targeted, but is pharma putting its resources in newer channels or sticking with traditional outlets? Five key players look at ...
 

Company: Beacon Healthcare Communications

At Beacon Interactive, it's all about you, your brand and your success. Our promise to our clients and customers (whether patient, payer or professional) can ...
 

Company: G2

G2 is a top five global marketing services network with capabilities in digital communications, direct marketing, data analytics, shopper marketing, design and promotional marketing.
 

Company: ghg

ghg is the integrated, multi-channel, global communications partner recognized for innovation and forward thinking in the field of enhanced health communications. Because we speak the ...
 

Company: HealthEd Interactive

HealthEd Interactive, a division of HealthEd, specializes in interactive patient education. Along with traditional agency resources, HealthEd Interactive offers the unique insights of health educators ...
 

Company: IOMEDIA

IOMEDIA is a digital agency focused on the bigger picture--strategy, concept, and the execution of extraordinary digital visuals and brand-centric media experiences.
 

Company: Monthly Prescribing Reference

MPR's mission is to provide healthcare professionals with concise, up-to-date drug information used at the point of care to aid in making prescribing decisions. MPR ...
 

Company: Qi, part of CommonHealth

Qi, part of CommonHealth, is a full-service, interactive and technology agency focusing exclusively on the pharmaceutical industry. Qi provides research-driven insights, strategic planning and tactical ...
 

Company: Topin & Associates, Inc.

Topin and Associates is a full-service, independent healthcare communications agency. We're in the business of developing strategic, integrated communications programs that meet our clients' primary ...
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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