February 2009 Issue of MMM

February 2009 Issue of MMM

Interactive Guide 2009

Features

Overview: VOD, Wii & Thee

Pharmas are finally catching up to doctors and consumers online — and just in time for Web 3.0, Matthew Arnold finds

Media Guide: Top of the Crop

In the crowded field of online health, these networks or websites attracted more unique visitors than the rest, according to comScore data from December.

Tracking ROI: Measurement Predicament

Crunching ROI has evolved beyond simply counting clicks, but there's no easy formula.

Search Engine Marketing: Searching for Sign Ups

Effective search engine marketing campaigns don't just locate consumers anymore. Ben Comer looks at how SEM motivates individuals and gets results

Healthcare Professionals: Reaching Out to Docs

A new detailing paradigm is evolving whereby drug firms are getting info to docs any way they want to receive it.

Web 2.0 and Regulations: Antisocial Media

Without clear guidelines for social media, pharma marketers are left sitting on their hands. Ben Comer examines the challenges and innovations needed to move ahead

Tech Innovations: Is Mobile About to Explode?

Some say we'll be using our mobile devices as our primary access point as early as 2012. So what are the opportunities for pharma?

Interactive Future: Making the Switch

Ad spend is becoming more targeted, but is pharma putting its resources in newer channels or sticking with traditional outlets? Five key players look at ...

Company: Beacon Healthcare Communications

At Beacon Interactive, it's all about you, your brand and your success. Our promise to our clients and customers (whether patient, payer or professional) can ...

Company: G2

G2 is a top five global marketing services network with capabilities in digital communications, direct marketing, data analytics, shopper marketing, design and promotional marketing.

Company: ghg

ghg is the integrated, multi-channel, global communications partner recognized for innovation and forward thinking in the field of enhanced health communications. Because we speak the ...

Company: HealthEd Interactive

HealthEd Interactive, a division of HealthEd, specializes in interactive patient education. Along with traditional agency resources, HealthEd Interactive offers the unique insights of health educators ...

Company: IOMEDIA

IOMEDIA is a digital agency focused on the bigger picture--strategy, concept, and the execution of extraordinary digital visuals and brand-centric media experiences.

Company: Monthly Prescribing Reference

MPR's mission is to provide healthcare professionals with concise, up-to-date drug information used at the point of care to aid in making prescribing decisions. MPR ...

Company: Qi, part of CommonHealth

Qi, part of CommonHealth, is a full-service, interactive and technology agency focusing exclusively on the pharmaceutical industry. Qi provides research-driven insights, strategic planning and tactical ...

Company: Topin & Associates, Inc.

Topin and Associates is a full-service, independent healthcare communications agency. We're in the business of developing strategic, integrated communications programs that meet our clients' primary ...

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.