Click the link below to access the Digital Edition of the January 2016 issue of MM&M, with all text, charts and pictures.
January marks the start of the 50th annual publication cycle of MM&M. We’re also witnessing the industry enter its own technological golden era.
Here are the 40 executives, investors, entrepreneurs, designers and thinkers who are ushering the industry into its new technological golden era.
Amazon’s Echo—a voice-activated personal assistant like Siri—has been available to the public for a year now.
Social listening can help all along the value chain—from research and discovery to developing marketing plans and strategy.
In a town where the main business is politics, the election of a new president heightens the intensity.
“I would say I worked hard, developed strong relationships, took on every stretch assignment I could.”
The new chief digital officer at Makovsky, Justin Chase, says the client-customer relationship in healthcare has fundamentally changed.
Layoffs at CPG companies have begun, including significant numbers in the research function at major corporations. Is healthcare market research insulated from this trend?
Apparently, Dr. Ezekiel Emanuel loves to open his window and shout “fire!”
MM+M Transform: The Patient, Provider and Payer Engagement Matrix provides the most in-depth look at the marketing and technology trends likely to influence the industry’s growth over the next year.
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