January 2018 Issue of MMM
For all the talk about new and better ways to engage, pharma still hasn't created an appreciably higher volume of satisfied — or informed — ...
The combined company wields greater power to disrupt brand profits.
A sea change may be afoot in OTC, with multiple healthcare businesses in play. Could consumer goods companies fill the void left by big pharma?
In the absence of behemoths such as Facebook and Twitter, pharma is partnering with China's tech giants to snare a slice of a more than ...
The group's reports, received with great interest by insurers and the Department of Veteran Affairs, have concluded certain high-profile drugs aren't worth the cost. Pharma ...
Recruitment for clinical trials has never been easy. New tools and tactics could change that — assuming the sheer volume of information doesn't overwhelm trial ...
Do the healthcare and pharma arms of Accenture, Deloitte, PwC, and other consultancies pose an existential threat to traditional healthcare agencies?
DeVine will oversee the agency's health IT and medical device work.
GCI Health has confirmed new hire Kath Kerry and maternity leave returner Rikki Jones as co-MDs of its London operation, the network's second hub alongside ...
The drugmaker named William Huyett as COO and Gina Consylman as SVP and CFO.
Lions Health still stands as a separate two-day event, despite a sweeping revamp of the Cannes Lions festival, disappointing some who decried its lack of ...
How should marketers demonstrate the value of non-personal promotion?
As we continue to debate the proper size and role of government in society, cast your eyes on recent polls by Gallup and Pew that ...
A study by Cohn & Wolfe cited that 63% of consumers would choose a company they believe to be authentic over its competitors.
As researchers and analysts, we interact with a wide array of market research pros in the health and wellness space.
It's the experiences we bring to life, rather than the things we create, that build value, gain trust, and earn loyalty.
At Work With
The CEO's experience launching medical reference app Epocrates led him to found a social network for physicians.