New Jersey’s Division of Consumer Affairs recommended tight controls on data-mining, among other limits designed to prevent conflicts of interest in medicine. But health information organizations, it would seem, only have to worry about some of those proposed rules.
Chantix became the latest pharmaceutical advertised on the HealthiNation health-video network, with the brand’s banner ad running beneath clips on quitting smoking and losing weight.
CBS Interactive said it would jettison third-party advertising networks and instead handle ad sales for its properties, including CBS.com, CBSNews.com, CNET.com and TV.com, in-house.
FDA, Everyday Health partner on site
December 16, 2009
5:46 pm
FDA announced a collaboration with Everyday Health aimed at pushing FDA information on health topics out to the health portal’s 30 million or so monthly unique users.
Russell replaces Saatch & Saatchii’s Joseph
December 16, 2009
5:41 pm
Saatchi & Saatchi Wellness EVP director of client service Ned Russell was promoted to EVP managing director after Jim Joseph left the firm to join Lippe Taylor Brand Communications.
CorbettAccel’s Corbett dead at 92
December 16, 2009
5:40 pm
Medical advertising pioneer Frank J. Corbett passed away in December.
The changes in mammography guidelines by the US Preventative Systems Task Force (USPSTF) announced in late November were not surprisingly met with great confusion, frustration and anger by women and the health advocates who serve them.
When Google launched Sidewiki in September, pharma professionals were up in arms over managing the fallout.
Will social networks produce ROI?
December 16, 2009
5:30 pm
For all the talk about Twitter, Facebook and Sermo as marketing channels of the future, will social networks ever provide a viable platform for promoting products with reach and ROI like advertising or detailing does?
Loading...
MM+M Transform: The Patient, Provider and Payer Engagement Matrix