July 2006 Issue of MMM

July 2006 Issue of MMM

July 2006

Editor's Desk

The beautiful agency game

The World Cup is easily my most favorite thing ever. And for reasons too numerous, too complex and too ridiculous to mention.


The Top 40: AbelsonTaylor

Continued growth with key wins in both professional and DTC work

The Top 40: Axis Healthcare Communications

Eyeing acquisitions following a good year of revenue-building

The Top 40: Cambridge BioMarketing Group

Dramatic growth from more than just being in the right place at right time

The Top 40: The CementWorks

Explosive growth from a considered approach to service, scale and value

The Top 40: Cline Davis & Mann

A major Pfizer shop reels in big accounts while thinking small with a spin-off and the launch of a specialty shop

The Top 40: CommonHealth

The WPP network gets its ducks in line with a collaborative approach and an inventive foray into marketing research

The Top 40: Corbett Accel Healthcare Group

Well placed after a year of rebranding, diversification and solidification

The Top 40: Core-Create

Emerging from a trans-Atlantic merger, focused and growing

The Top 40: DDB Rx

CDM spin-off determined to build a creative haven for talented people

The Top 40: Donahoe Purohit Miller

Dermik loss clears pathways to new clients in fresh therapeutic fields

The Top 40: Dorland Global Health Communications

Diverse strategic offerings continue to offer a platform for further growth

The Top 40: Dudnyk

Spanning the marketing mix, building a rep for creativity and playing nice

The Top 40: Euro RSCG Life

Overcame a year of challenges and uncertainty with impressive launches and bold future plans

The Top 40: FCB HealthCare

Enjoying life after Zocor with a fresh focus on science and niche brands

The Top 40: Flashpoint Medica

Innovation and collaborative thinking gets new boutique off to a good start

The Top 40: GCG Healthcare

Several new accounts contribute to a year of "manageable" growth

The Top 40: Goble & Associates

This year looks like it could more than make up for a disappointing 2005

The Top 40: Grey Healthcare Group

Solid wins and a global focus vaulted the firm to its best year yet, despite losses on consolidations

The Top 40: Harrison & Star Business Group

Spectacular growth in 2005 renders the Taxotere loss a distant memory

The Top 40: HealthStar Strategic Communications

Structural reorganization provides a solid base for growth of agency units

The Top 40: Ignite Health

Continued spectacular growth from attempting to redefine healthcare

The Top 40: inVentiv Communications

The network formerly known as inChord comes out of its merger with a new name and its independent spirit intact

The Top 40: Juice Pharma Advertising

Merck vaccines keep three-year-old New York firm busy and buzzing

The Top 40: Kane and Finkel Healthcare Communications

Continued eye-popping growth for the Bay Area indie built on shared values

The Top 40: KPR

Poised to increase scope and size after internal restructure

The Top 40: The Hal Lewis Group

Preparing to add digital offerings while "digesting" last year's wins

The Top 40: LLNS

New faces, new ways of doing things stand Omnicom shop in good stead

The Top 40: Lowe Healthcare Worldwide

With double-digit growth, IPG's high-science network is taking advantage of the back-to-basics movement

The Top 40: McCann Healthcare Worldwide

Global giant with consumer and professional powerhouses seeks to move upstream

The Top 40: Medergy Marketing

Hot on the heels of record growth with a new name and a high-science focus

The Top 40: Medical Broadcasting Company

Perfectly poised to prosper with the backing of new owner Digitas

The Top 40: Metaphor

Miraculously turned the devastating loss of Reliant into a year of growth

The Top 40: Natrel Communications

Pulling back revenue by focusing on midsize and specialty pharma

The Top 40: Ogilvy Healthworld

One of the world's great advertising names seeks to make its name better known in medical advertising and promotion

The Top 40: Pacific Communications

Impressive growth within the realms of the West Coast talent pool

The Top 40: Publicis Healthcare Communications Group

The medical advertising behemoth completes a reorganization and rolls on with major-league brands

The Top 40: S&R Communications

Explosive growth from a belief in the efficient execution of good ideas

The Top 40: Sudler & Hennessey

A classic medical advertising agency retools its creative department to ensure many more iconic works to come

The Top 40: Vox Medica

Looking to build on two fine years with aggressive plans for growth

The Top 40: Wishbone/ITP

Gutsy and triumphant turnaround after losing a third of its business last year

Shifting Gears with Fresh Ideas

You don't need the greatest mass to make the biggest splash. Marc Iskowitz looks at three smaller agencies whose enthusiasm and fresh thinking have sent ...

Agency A-to-Z

The indispensable guide to healthcare agencies, including contacts, rosters, wins and losses, revenues and examples of best work. Agencies submitted their own data as part ...



Ketek is an antibiotic with a deserved reputation as an effective treatment for bacterial respiratory infections.

In Focus

What's keeping agencies up at night in 2006?

Staffing concerns topped the list of the biggest challenges facing healthcare agencies in this year's MM&M's agency survey.

Med Ed Report

Outcomes journal struggles for funding

A new journal, which is intended to discuss the emerging field of outcomes research, is instead struggling to get off the ground.

Docs rate exhibits as better than ads

Physicians prefer exhibits at medical meetings to some other modes of learning about new drugs and technologies, a study suggests.

Integrated wins Ultram ER med ed assignment

Integrated Communications, a unit of Lowe Healthcare Worldwide, won a pre-launch med-ed assignment for Ultram ER.

Jobson Education closes

Jobson Education, a former unit of Wicks Healthcare Education & Communications, shuttered.

Physicians Academy for Clinical & Management Excellence adds to its team

Physicians Academy for Clinical and Management Excellence has hired Sherlyn Celone and Heidi Katz, RPh, as SVPs of strategic education.

Researchers wrote that MCE hasn't changed practice behaviors

Researchers wrote in The Health Care Manager (25:1) that an analysis of studies of mandatory continuing education (MCE) in medicine and other healthcare fields found ...

MEBN signs agreement to integrate CME with Skyscape

MEBN signed an agreement to integrate CME content with Skyscape's mobile medical decision support tools and references.

Professional Media

UBM aligns CMP's US, European units

CMP Healthcare parent United Business Media consolidated its global healthcare operations into CMPMedica, aligning its US healthcare businesses like the Cliggott and Oncology Group journals ...

Journals shouldn't accept ads: article

An article in PLoS Medicine called for medical journals to reject ads from drug companies, saying they compromise the objectivity of journals.

Elsevier launches Update on Cancer Therapeutics

Elsevier has launched Update on Cancer Therapeutics, a quarterly online-only oncology review journal.

John Wiley & Sons launches new quarterly title

John Wiley & Sons is launching Evidence-Based Child Health: A Cochrane Review Journal.

Quadrant HealthCom hires Aldea for The Female Patient

Quadrant HealthCom hired Roxana Aldea as account manager for The Female Patient.

Thomson Healthcare hires SVP of sales for PDR

Thomson Healthcare has hired Roseanne McCauley, SVP of sales for PDR.

Partner Forum

Brand managers and media planners

Marketing places the ads. Sales sells the space. Media acts as the gatekeeper between client and journal. But what should product managers expect from their ...


Web Watch

While pharmaceutical marketers are gradually getting more sophisticated in their use of the Internet—even designing product sites with customers in mind—a recent survey of consumers ...

Informed lands Patton to replace Case-bound CEO

Informed Medical Communications (IMC), a provider of interactive information services, has named Thomas Patton CEO.

Direct Marketing

Wunderman names Kessel chief at RTC

WPP-owned Wunderman has named direct marketing veteran Barry Kessel CEO of RTC Relationship Marketing (RTCRM), its Washington, DC, unit.

Harte-Hanks hires Hartman from Horn

Glen Hartman has joined Harte-Hanks as SVP, digital marketing.

PDI deal deploys 300 sales reps

PDI signed a deal with an undisclosed major pharmaceutical company to employ 300 sales reps and is expected to reap $35-$40 million, the contract sales ...

AstraZeneca to send direct mail for Toprol-XL

AstraZeneca will send out direct-mail communications as part of a larger campaign for its hypertension drug, Toprol-XL.

Medcenter Solutions named Paul Kelly CEO

Medcenter Solutions has named Paul Kelly as CEO.

Xchange hires John Clark as EVP, managing director

Xchange, the relationship-marketing unit of CommonHealth, has hired John Clark as EVP, managing director.

DTC Report

AMA resolution calls for ad moratorium

The American Medical Association will advocate a mandatory moratorium on consumer advertising for new drugs.

GSW catches Tamiflu consumer work

Roche named GSW Worldwide agency of record for Tamiflu DTC work, following a multi-agency pitch involving FCB, Kaplan-Thaler Group, Digitas and Avenue A|Razorfish.

AbelsonTaylor names Wright account supervisor

AbelsonTaylor named Holly Wright account supervisor for the firm's DTC/DTP division, reporting to director Richard Blocki.

Shire awards Unit 7 consumer business for ADHD patch

Shire has awarded Unit 7 the consumer business for its Daytrana ADHD patch.

Deutsch names Dowshen to head Zelnorm and Diovan business

Deutsch named Matt Dowshen to head the firm's business on Novartis' Zelnorm and Diovan.

Pfizer delays advertising Exubera

Pfizer will hold off on advertising Exubera to consumers for one year while it focuses on education.

Public Relations

PR View by Peter Pitts

The other day a senior FDA official asked me what the agency should do to combat the negative media coverage.

Euro RSCG Life splits PR function, recruits Catlett

Euro RSCG Life has split its communications practice into product and corporate PR divisions, naming former Ketchum healthcare head David Catlett president of the product ...

FDA less trusted than pharma, says poll

A poll suggests that, amid drug safety worries, the FDA is less trusted than the drug industry.

Beltway Insider

As I see it

Political meddling in the FDA's scientific decision-making, which began under President Clinton, seems to have cost the agency dearly in public opinion, judging by a ...

Democrats call for end to generic drug settlements

Sen. Charles Schumer (D-NY) and Rep. Henry Waxman (D-CA) have called on organizations representing innovator and generic drug companies to take a stance against the ...

FDA defends handling of RU-486 probe

With a member of Congress charging that the FDA cares more about contact lens wearers with eye infections than women who die after a medical ...

Advocates want Congress to ban DTC

Advocacy groups led by Commercial Alert, National Women's Health Network, and Physicians for a National Health Program are seeking support for legislation to ban DTC ...

West Virginia eases drug ad-spend reporting rules

West Virginia's Pharmaceutical Cost Management Council has approved a watered-down version of rules requiring companies to report Rx drug advertising and marketing costs.

FDA can't regulate compounded Rxs

In a bench decision, Texas Western District federal judge Robert Junell ruled in May that pharmacy-compounded drugs are not new drugs subject to FDA regulation, ...

Back Talk

Long live consumer education

It is a fact of life that direct-to-consumer (DTC) promotion has become increasingly educational—as addressed by PhRMA's guidelines for DTC advertising, FDA's public hearing on ...