July 2008 Issue of MMM

July 2008 Issue of MMM

July 2008

Editor's Desk

Unilateral armament

Welcome to The Agency Issue 2008—the biggest ever issue of MM&M.


The Top 60: AbelsonTaylor

Continued success fueled by rapidly growing DTC and interactive practices

The Top 60: AgencyRx

Shop used old-fashioned hard work to win clients and grow organically

The Top 60: Altum

Three-year-old specialty shop uses its "depth" to expand internationally

The Top 60: Area 23

Draftfcb's newest agency can already tout its impressive list of new clients

The Top 60: Blue Diesel

Headcount tripled in size for this thriving and expanding Pennsylvania shop

The Top 60: Brand Pharm

Utilizing its Publicis partnerships to land big accounts and global work

The Top 60: Cadient Group

Agency keeps digital media at its core while continuing to grow and diversify

The Top 60: Cambridge BioMarketing

Boston shop adds big wins in the quest to break the $10 million mark in 2008

The Top 60: Carbon

Business absorbed from Adient dissolution helped shop post huge gains

The Top 60: The CementWorks

Restructuring helped this agency hammer out another successful year

The Top 60: Centron

Organic growth continued to fuel revenue for this relatively new shop

The Top 60: Cline Davis & Mann

Continuing success with account wins as agency eyes construction of a global network

The Top 60: Concentric

An award-winning "banner year" generates double-digit growth

The Top 60: Corbett Worldwide Healthcare

Established Chicago agency continues to hit new business high notes

The Top 60: Digitas Health

Pushing the limits of digital marketing while experiencing 50% revenue growth

The Top 60: Dorland Global Health Communications

Post-acquisition, firm is poised for more growth with business pouring in

The Top 60: Donahoe Purohit Miller

Focusing on specialized areas helped Midwest mainstay manage growth

The Top 60: Draftfcb Healthcare

The shop doubled revenue since the merger of Draft and FCB two years ago and launched Area 23

The Top 60: Dudnyk

Agency has spiced up its vision of bold and turned it into new business

The Top 60: echo Torre Lazur

Double-digit growth helped offset the loss of Sepracor's partnership

The Top 60: Euro RSCG Life Chelsea

Strong wins helped to offset the loss of longstanding clients

The Top 60: Euro RSCG Life LM&P

A perfect 8-0 pitching record and a new Chicago outpost

The Top 60: Euro RSCG Life MetaMax

Reorganized pod structure helps management get closer, win accounts

The Top 60: Euro RSCG Life x2

New marketing services amalgram has already spawned conflict shop

The Top 60: EvoLogue

Newly established consumer shop lands big clients in its first year

The Top 60: Ferguson

This CommonHealth shop saw a flurry of new business and a new president

The Top 60: Flashpoint Medica

Three-year-old agency doubles in size and continues to grow organically

The Top 60: Goble & Associates

Continued to grow with new business and its roster of long-term clients

The Top 60: Grey Healthcare Group

Focusing on digital while looking for clients outside of traditional pharma

The Top 60: GSW Worldwide

Powerhouse shop had more significant wins than ever before, and had fun doing it

The Top 60: Harrison & Star Business Group

Continuing to build a foundation with its seventh straight year of growth

The Top 60: HC&B Healthcare Communications

Texas shop discovers what a healthcare agency can be, and thrives doing it

The Top 60: HealthEd

Growing rapidly and enhancing its offerings despite industry challenges

The Top 60: ICC

A rebranded and refocused agency continues on its winning streak

The Top 60: Ignite Health

Integration with inVentiv sparks momentum for innovative agency

The Top 60: Interlink Healthcare Communications

AOR wins helped balance out tough losses for Lowe Healthcare shop

The Top 60: Juice Pharma Advertising

New business wins and big launches abound for five-year-old "bigtique"

The Top 60: Kane and Finkel Healthcare Communications

New DTC work helps to round out the San Francisco shop's heritage

The Top 60: KPR

After a year of reorganization, this agency is designing a new focus

The Top 60: LehmanMillet

Continuing its trend of explosive growth and expanding agency focus

The Top 60: The Hal Lewis Group

AOR business and new offerings help this shop stay consistent

The Top 60: LyonHeart

One year after makeover, shop posts double-digit growth

The Top 60: McCann HumanCare

Business quickly waking up after the loss of blockbuster sleep aid

The Top 60: Medicus LifeBrands

Merger of disparate Publicis siblings blends expertise on OTC, high-science brands

The Top 60: MicroMass Communications

Organic and new business ventures help grow agency footprint

The Top 60: The Navicor Group

Specialty shop stays true to itself while remaining on the cutting edge

The Top 60: Noesis

CommonHealth agency works to find the magic in pharma advertising

The Top 60: Ogilvy Healthworld

Emerging from management changes with a deeper, more concentrated client-centric focus

The Top 60: Pace

Agency rebounds after a tough year to post 20% revenue gains in 2007

The Top 60: Pacific Communications

West Coast agency has a trifecta of new clients, added staff and no losses

The Top 60: Palio

A reinvented agency rebounds from a tough loss to post its best year ever

The Top 60: Regan Campbell Ward • McCann

Shop sheds med ed, looks to the West Coast for added growth

The Top 60: S&R Communications Group

Old-school thinking helped shop land new product launches

The Top 60: Saatchi & Saatchi Healthcare Communications

Far-reaching revisioning emphasizes big picture pull marketing, digital and CRM

The Top 60: Sudler & Hennessey

Primary care launches, new assignments and top-notch talent round out a successful year

The Top 60: Surge Worldwide Healthcare Communications

Corbett Accel unit lives up to its name through "substantial" growth

The Top 60: Torre Lazur McCann

Shop sells idea of "launch intensity" throughout the brand's lifecycle

The Top 60: Vox Medica

Realigned shop bounces back from a tough year to snag nine new clients

The Top 60: Williams-Labadie

Chicago agency holds steady in an unpredictable regulatory environment

The Top 60: Wishbone/ITP

Independent shop strives to deliver big agency work without the bureaucracy

Top 20 Rosters: Hands on Brands

Your at-a-glance guide to which agencies hold the professional and consumer accounts on the top 20 prescription drug brands by US sales

Vantage Point

Vantage Point

As pharmaceutical marketing researchers, we must be mindful that the federal government is not only involved in the regulation of the drug industry, but the ...



Chantix is taking a real beating this month.

Med Ed Report

Pfizer posts US med ed grants online

Pfizer followed Eli Lilly's lead in posting a list of $10 million in grants and charitable contributions the company made to medical, scientific and patient ...

NY gov wants ban on gifts to doctors

New York Gov. David Paterson is proposing legislation that would impose a ban on gifts to doctors and require physicians making presentations at CME events ...

Docs: Don't end CME support

A poll of 268 physicians found that 92% disagree with an American Medical Association (AMA) committee's call to end commercial support of CME.

Grassley busts two for not reporting millions in consulting fees

Sen. Chuck Grassley, ranking member of the Senate Finance Committee, busted a prominent Harvard child psychiatrist, Dr. Joseph Biederman, and his colleague, Dr. Timothy E. ...

Merck settlement includes ACCME policies agreement

Merck's settlement of Vioxx litigation with 29 states included agreements to abide by ACCME policies regarding disclosure of relationships between speakers and companies.

Review finds no evidence to support CME biases

A review of literature on the relationship between commercial support and bias in accredited CME, commissioned by ACCME, found "no evidence to support or refute" ...

Professional Media

STM journals seek interaction online

Integrating online strategy into an ever-changing digital environment is no easy task for pharma marketers.

Merck a leader in video detailing

In 2007, ePromotion increased by 20% in terms of media spend, with Merck leading the charge, said Tara Hann, director of client services at Verispan.

Direct Marketing

CA bill legalizes patient data exchange

Legislation pending in the California state assembly would allow pharmacies to send patient prescription information to advertisers.

MTI introduces doctor targeting tool

DTP marketer MTI has launched a new multi-channel communication product.

CMS proposes DM prohibition

The Centers for Medicare & Medicaid Services (CMS) have proposed new regulations limiting Medicare "door-to-door marketing" and "cold-calling," according to a statement.

Healthline Networks launches HealthSTAT

Healthline Networks has launched a contextual ad-matching engine called HealthSTAT (semantic taxonomy ad targeting).

Meredith Corporation acquires Big Communications

Big Communications, a healthcare marketing and direct marketing agency, has been acquired by the Meredith Corporation.

DTC Report

Merck agrees to TV ad pre-clearance

Merck agreed to submit all TV ads to the FDA before running them and to adhere to agency recommendations on them as part of a ...

Four agree to moratorium

Four top pharmas told Reps. John Dingell and Bart Stupak that they would refrain from advertising new drugs to consumers for six months after they ...

Ads for gene tests test AMA, California

The American Medical Association's House of Delegates adopted a resolution calling for "appropriate organizations" to develop criteria for the advertising of DTC genetic tests

Digital Media

Revolution Health Group cuts staff to 'consolidate'

Revolution Health Group has reduced its staff by 50 employees as the online consumer health company reshuffles for the second time in eight months.

Microsoft, Kaiser partner on e-records

Nonprofit health maintenance organization (HMO) Kaiser Permanente has partnered with Microsoft in its push for electronic consumer-controlled health records.

Web Watch

The Internet has become the ultimate disruptive medium.

Public Relations

Role of influencers varies among consumers

In a study conducted by public relations agency Ketchum, researchers uncovered a variety of factors that pinpoint the way consumers make decisions about healthcare.

WellPoint taps Ricochet PR as AOR

WellPoint, a national health benefits provider, named Ricochet Public Relations as its first agency of record. Duties

PR View by Sally Barton

Whenever the subject of healthcare and new media comes up, the refrain is almost always: "we're way behind."

Marketing Research

Generics stall growth in prostate cancer market

Annual market growth in the prostate cancer drug market will slip to less than 2% through 2012, according to a new Pharmacor report.

MR giants merge to form GfK-TNS

GfK and TNS are moving forward on a "merger of equals," to be completed Q4, 2008, pending board approvals. The announcement was made June 3.

Beltway Insider

FDA's 'Sentinental Initiative' to improve product safety

The FDA says it is undertaking a new initiative to develop a system to query a broad range of databases to identify possible post-marketing adverse ...

Woodcock takes GMO to the next level

The FDA's director of drugs, Janet Woodcock, is pushing her manufacturing and product quality experts to "reinvigorate" her brainchild "GMPs (Good Manufacturing Practices) for 21st ...

As I see it

The worst fears of the drug industry—that state attorneys general (AGs) will add their muscle to the FDA's in marketing enforcement—may be seen in Merck's ...