July 2008 Issue of MMM
Welcome to The Agency Issue 2008—the biggest ever issue of MM&M.
Continued success fueled by rapidly growing DTC and interactive practices
Shop used old-fashioned hard work to win clients and grow organically
Three-year-old specialty shop uses its "depth" to expand internationally
Draftfcb's newest agency can already tout its impressive list of new clients
Headcount tripled in size for this thriving and expanding Pennsylvania shop
Utilizing its Publicis partnerships to land big accounts and global work
Agency keeps digital media at its core while continuing to grow and diversify
Boston shop adds big wins in the quest to break the $10 million mark in 2008
Business absorbed from Adient dissolution helped shop post huge gains
Restructuring helped this agency hammer out another successful year
Organic growth continued to fuel revenue for this relatively new shop
Continuing success with account wins as agency eyes construction of a global network
An award-winning "banner year" generates double-digit growth
Established Chicago agency continues to hit new business high notes
Pushing the limits of digital marketing while experiencing 50% revenue growth
Post-acquisition, firm is poised for more growth with business pouring in
Focusing on specialized areas helped Midwest mainstay manage growth
The shop doubled revenue since the merger of Draft and FCB two years ago and launched Area 23
Agency has spiced up its vision of bold and turned it into new business
Double-digit growth helped offset the loss of Sepracor's partnership
Strong wins helped to offset the loss of longstanding clients
A perfect 8-0 pitching record and a new Chicago outpost
Reorganized pod structure helps management get closer, win accounts
New marketing services amalgram has already spawned conflict shop
Newly established consumer shop lands big clients in its first year
This CommonHealth shop saw a flurry of new business and a new president
Three-year-old agency doubles in size and continues to grow organically
Continued to grow with new business and its roster of long-term clients
Focusing on digital while looking for clients outside of traditional pharma
Powerhouse shop had more significant wins than ever before, and had fun doing it
Continuing to build a foundation with its seventh straight year of growth
Texas shop discovers what a healthcare agency can be, and thrives doing it
Growing rapidly and enhancing its offerings despite industry challenges
A rebranded and refocused agency continues on its winning streak
Integration with inVentiv sparks momentum for innovative agency
AOR wins helped balance out tough losses for Lowe Healthcare shop
New business wins and big launches abound for five-year-old "bigtique"
New DTC work helps to round out the San Francisco shop's heritage
After a year of reorganization, this agency is designing a new focus
Continuing its trend of explosive growth and expanding agency focus
AOR business and new offerings help this shop stay consistent
One year after makeover, shop posts double-digit growth
Business quickly waking up after the loss of blockbuster sleep aid
Merger of disparate Publicis siblings blends expertise on OTC, high-science brands
Organic and new business ventures help grow agency footprint
Specialty shop stays true to itself while remaining on the cutting edge
CommonHealth agency works to find the magic in pharma advertising
Emerging from management changes with a deeper, more concentrated client-centric focus
Agency rebounds after a tough year to post 20% revenue gains in 2007
West Coast agency has a trifecta of new clients, added staff and no losses
A reinvented agency rebounds from a tough loss to post its best year ever
Shop sheds med ed, looks to the West Coast for added growth
Old-school thinking helped shop land new product launches
Far-reaching revisioning emphasizes big picture pull marketing, digital and CRM
Primary care launches, new assignments and top-notch talent round out a successful year
Corbett Accel unit lives up to its name through "substantial" growth
Shop sells idea of "launch intensity" throughout the brand's lifecycle
Realigned shop bounces back from a tough year to snag nine new clients
Chicago agency holds steady in an unpredictable regulatory environment
Independent shop strives to deliver big agency work without the bureaucracy
Your at-a-glance guide to which agencies hold the professional and consumer accounts on the top 20 prescription drug brands by US sales
As pharmaceutical marketing researchers, we must be mindful that the federal government is not only involved in the regulation of the drug industry, but the ...
Chantix is taking a real beating this month.
Med Ed Report
Pfizer followed Eli Lilly's lead in posting a list of $10 million in grants and charitable contributions the company made to medical, scientific and patient ...
New York Gov. David Paterson is proposing legislation that would impose a ban on gifts to doctors and require physicians making presentations at CME events ...
A poll of 268 physicians found that 92% disagree with an American Medical Association (AMA) committee's call to end commercial support of CME.
Sen. Chuck Grassley, ranking member of the Senate Finance Committee, busted a prominent Harvard child psychiatrist, Dr. Joseph Biederman, and his colleague, Dr. Timothy E. ...
Merck's settlement of Vioxx litigation with 29 states included agreements to abide by ACCME policies regarding disclosure of relationships between speakers and companies.
A review of literature on the relationship between commercial support and bias in accredited CME, commissioned by ACCME, found "no evidence to support or refute" ...
Integrating online strategy into an ever-changing digital environment is no easy task for pharma marketers.
In 2007, ePromotion increased by 20% in terms of media spend, with Merck leading the charge, said Tara Hann, director of client services at Verispan.
Legislation pending in the California state assembly would allow pharmacies to send patient prescription information to advertisers.
DTP marketer MTI has launched a new multi-channel communication product.
The Centers for Medicare & Medicaid Services (CMS) have proposed new regulations limiting Medicare "door-to-door marketing" and "cold-calling," according to a statement.
Healthline Networks has launched a contextual ad-matching engine called HealthSTAT (semantic taxonomy ad targeting).
Big Communications, a healthcare marketing and direct marketing agency, has been acquired by the Meredith Corporation.
Merck agreed to submit all TV ads to the FDA before running them and to adhere to agency recommendations on them as part of a ...
Four top pharmas told Reps. John Dingell and Bart Stupak that they would refrain from advertising new drugs to consumers for six months after they ...
The American Medical Association's House of Delegates adopted a resolution calling for "appropriate organizations" to develop criteria for the advertising of DTC genetic tests
Revolution Health Group has reduced its staff by 50 employees as the online consumer health company reshuffles for the second time in eight months.
Nonprofit health maintenance organization (HMO) Kaiser Permanente has partnered with Microsoft in its push for electronic consumer-controlled health records.
The Internet has become the ultimate disruptive medium.
In a study conducted by public relations agency Ketchum, researchers uncovered a variety of factors that pinpoint the way consumers make decisions about healthcare.
WellPoint, a national health benefits provider, named Ricochet Public Relations as its first agency of record. Duties
Whenever the subject of healthcare and new media comes up, the refrain is almost always: "we're way behind."
Annual market growth in the prostate cancer drug market will slip to less than 2% through 2012, according to a new Pharmacor report.
GfK and TNS are moving forward on a "merger of equals," to be completed Q4, 2008, pending board approvals. The announcement was made June 3.
The FDA says it is undertaking a new initiative to develop a system to query a broad range of databases to identify possible post-marketing adverse ...
The FDA's director of drugs, Janet Woodcock, is pushing her manufacturing and product quality experts to "reinvigorate" her brainchild "GMPs (Good Manufacturing Practices) for 21st ...
The worst fears of the drug industry—that state attorneys general (AGs) will add their muscle to the FDA's in marketing enforcement—may be seen in Merck's ...
As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.
The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.