Contract sales firm PDI and The Medical Affairs Company (TMAC) signed an agreement aligning their respective services with the goal of providing clients with a ...

Sanofi-Aventis, Cegedim Dendrite join forces

Cegedim Dendrite inked a three-year agreement with Sanofi-Aventis to provide Mobile Intelligence CRM solution to over 20,000 users across 28 countries including the US, France ...

Baxter recieves warning letter from FDA

The Office of Compliance and Biologics Quality (OCBQ) in the FDA's Center for Biologics Evaluation and Research (CBER) has sent a warning letter to Baxter ...

Professional Marketing briefs

Featuring news from GfK Healthcare, Blue Telescope and Oscient Pharmaceuticals

Med Ed Report

AMA delegates find ethical CME proposal less than preferable

For the second year in a row, members of the AMA House of Delegates sent back policy proposals tightening the organization's rules regarding continuing medical ...

"Pharmacists' Facebook" to offer news, CE and community

JMI Health is launching a social networking site for pharmacists.

Coalition flags ACCME plans

The Coalition for Healthcare Communication said it doesn't oppose ACCME's proposal to set up an independent entity for disbursal of CME funding—provided CME providers don't ...

Med Ed Report briefs

Featuring news from the Medicare Policy Advisory Committee, ScopeMedical and Vermont's laws regarding gifts to physicians

Professional Media

AMM names Kurland's successor

The Association of Medical Media (AMM) announced that Dennis Johnson has been named executive director of operations, succeeding MaryBeth Kurland, who was promoted to chief ...

MPR database goes mobile

Prescribing Reference (PRI) announced the mobile launch of its Monthly Prescribing Reference (MPR), a drug database for medical professionals.

Professional Media briefs

Featuring news from VideoMD.com, The Female Patient, Red Hot Mamas and Elsevier

Digital Media

UCB to report AEs to FDA via website

UCB announced a partnership with PatientsLikeMe.com to launch an epilepsy-focused patient community, and will report adverse events to the FDA through round-the-clock surveillance.

Reuters Health adds executive editor

Reuters Health hired Ivan Oransky as executive editor, heading editorial operations for the company's global medical and healthcare news services.

comScore unveils audience analytic

Online measurement firm comScore launched a "panel-centric hybrid" product for measuring digital audiences, to be implemented in August 2009.

Digital Media briefs

Featuring news from UpTrend Media, Waterfront Media, AirStrip and Sen. Chuck Grassley (R-IA)

Consumer Marketing

Consider the 'reasonable consumer'

DTC drug and device marketers looking to steer clear of FDA ad reviewers should follow the "reasonable consumer standard" and consider the net impression their ...

DDR on DTC: Androgel

Slovay Pharmaceuticals, based in Marietta, GA, has given us a DTC campaign that's as classic as southern fried chicken, Masters Golf or Georgia's own Scarlet ...

Consumer briefs

Featuring news from House Ways and Means Committee Rep. Charles Rangel (D-NY) and a Harris Interactive/HealthDay poll

Washington Insider

As I see it: Reorganizing the FDA means sweeping changes

Whether or not Congress elects to reorganize the FDA, the Obama Administration's new leadership team at the agency vows sweeping changes are on the way, ...

Hamburg: Judge the agency on public health

FDA commissioner Margaret Hamburg and principal deputy commissioner Joshua Sharfstein said in a June 11 New England Journal of Medicine "Perspective" column that the "ultimate ...

FDA's Goodman urges transparency

FDA chief scientist Jesse Goodman, recently named acting deputy commissioner for scientific and medical programs, said in May that he has been struck at how ...

Viewpoint

How mobile will revolutionize pharma marketing

The mobile phone has grown into a remote control for our lives. It's an always on, multichannel interactive device.

Blur, Facebook and the First Amendment

The opinions expressed here are my own, and do not necessarily represent the views of my current employer. This disclaimer will make more sense as ...

Back Talk

Latest FDA guidance may require copy testing

What the FDA euphemistically calls "guidances" are usually received by industry with something less than cheers. Despite the name, the guidances are often perceived as ...

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.