July 2009 Issue of MMM
I just might be the only editor of a longstanding business title who, this year, has the pleasure of welcoming readers to its biggest-ever issue.
Independent stays buoyant with 19 new brands under its belt
After five years, growth slows down but high-tech work speeds up
Two-year-old firm continues to build on its relationships with Big Pharma
Self-proclaimed "best kept secret" finds growth in interactive division
Firm finds digital offerings transcends the economic suffering felt by others
Offering clients strategic thinking and efficiencies in the tactical execution
Agency sees healthy year as it expands its digital offerings
Small shop reaches big goal while continuing to grow in 2009
After J&J consolidation, rebounded from the brink and won business
Digital shop aims to keep it steady by "building healthy relationships"
Four firms bond to form a structure that stays solid for third straight year
Five-year-old agency keeps growing amid mergers and consolidations
Betting on global, CDM plants its flag in five countries and posts a solid year
Seeing healthcare communications in a new light fuels recent growth
After J&J's consolidation, shop takes notice and minimizes professional units
Meeting economic challenges with a five-year roll of double-digit growth
Corbett flagship shrugs off hard times with significant pre-launch work
Gained a foothold on the West Coast; won business on the back of new talent
Predominantly digital shop's business explodes by thinking traditionally
Looking to the next chapter to regain the footing lost in the recession
Change, consolidation and economic chaos results in a slew of new business
Product launches and organic growth overshadows firm's modest gains
Shop takes a bullish stance on new business and grows organically
Havas' new digital shop launches with a seasoned staff and a solid roster
The x2 spin-off comes into its own as Euro's Princeton shop
A year of change at the top for Euro's downtown shop leads to an even year
Euro's flagship shop reorganized its practices to create a unified offering
Coming off a spike in new business, the firm is feeling optimistic for 2009
Relatively young agency continues to grow organically and digitally
Consistency is key for Texas shop as it realizes growth through new business
West Coast firm continues to work toward living up to its big name
Steady, measured expansion pays off with new business and organic wins
With a slew of new business, firm lives up to its name by expanding globally
On a seven-year revenue streak, shop opens new unit to increase footprint
Texas firm expands overseas and gets referrals at home from existing clients
Educational marketing firm poised for big growth in a down market
Not-strictly-digital firm looks to maintain its position as an innovator in the field
Organic growth mavens pad mini empire with Lunesta, J&J work
Making further inroads into the ever-evolving social media landscape
Agency bounces back from rough patch with wins from Sciele, Meda
Agency joins global network but stays true to its "bigtique" vision
Not-so-static year ends with new business and innovative programs
Firm's tablet PC, CLM work expands as pharma looks to build relationships
Fledgling CDM offshoot grows beyond its roots in Genentech business
30-year-old firm accelerating its business in specialty medical arena
Firm looking at partnerships and joint ventures to expand its capabilities
A reinvention and partnership with digital shop keep firm at the forefront
Global business and service offerings continue to grow by leaps and bounds
Seven-year-old agency stays on its path of stable growth with scientific edge
Combined powerhouse emerges with new account wins and organic growth
Putting more effort into digital pays off as shop builds on existing business
Master of direct overcomes FDA snags to post record growth in 2008
Small guys find a way to compete with Big Pharma for business
High-sci shop picks up five accounts, expands with MSL, consulting offerings
Top-tier agency launches multi-cultural unit, adds new business from Novartis
Sans consumer biz, Lowe shop sharpens its focus, nets six brands
Proper preparation helped this firm stave off a stormy fourth quarter
Celebrating a decade in business with a dozen client wins and new global work
Genre-busting clients propel firm to double-digit growth for fourth year
New commercial offshoot looks to establish itself with old, new clients
A new division and beefed-up portfolio keeps business from flattening out
Finding an appetite for peer-to-peer, managed-markets and CRM work
Branded med ed work sustains agency despite recent setbacks
The shop's crystal ball told them to invest in digital, and it's paying off
Under new leadership, the Newtown, PA, shop is in a "stabilizing year"
A shortened name allows for a more focused approach to marketing
Market factors prove vexing as inVentiv shop tries to rebound from losses
A steady diet of local and emerging companies leads to a 15% uptick
Focusing on current clients here and abroad help drive this shop's success
High-energy pitch activity, new account wins jolt Corbett Accel unit
Planning ahead has kept this shop on track for growth
Re-engineered shop streamlined its business model, added 12 brands
Chicago firm has a slow year but says things are starting to bounce back
Taking care of existing business has become this firm's winning philosophy
Last month, a 13 year old with Hodgkins disease, one of the most treatment-responsive cancers known, ran away to Mexico and was reported by the ...
Contract sales firm PDI and The Medical Affairs Company (TMAC) signed an agreement aligning their respective services with the goal of providing clients with a ...
Cegedim Dendrite inked a three-year agreement with Sanofi-Aventis to provide Mobile Intelligence CRM solution to over 20,000 users across 28 countries including the US, France ...
The Office of Compliance and Biologics Quality (OCBQ) in the FDA's Center for Biologics Evaluation and Research (CBER) has sent a warning letter to Baxter ...
Featuring news from GfK Healthcare, Blue Telescope and Oscient Pharmaceuticals
Med Ed Report
For the second year in a row, members of the AMA House of Delegates sent back policy proposals tightening the organization's rules regarding continuing medical ...
JMI Health is launching a social networking site for pharmacists.
The Coalition for Healthcare Communication said it doesn't oppose ACCME's proposal to set up an independent entity for disbursal of CME funding—provided CME providers don't ...
Featuring news from the Medicare Policy Advisory Committee, ScopeMedical and Vermont's laws regarding gifts to physicians
The Association of Medical Media (AMM) announced that Dennis Johnson has been named executive director of operations, succeeding MaryBeth Kurland, who was promoted to chief ...
Prescribing Reference (PRI) announced the mobile launch of its Monthly Prescribing Reference (MPR), a drug database for medical professionals.
Featuring news from VideoMD.com, The Female Patient, Red Hot Mamas and Elsevier
UCB announced a partnership with PatientsLikeMe.com to launch an epilepsy-focused patient community, and will report adverse events to the FDA through round-the-clock surveillance.
Reuters Health hired Ivan Oransky as executive editor, heading editorial operations for the company's global medical and healthcare news services.
Online measurement firm comScore launched a "panel-centric hybrid" product for measuring digital audiences, to be implemented in August 2009.
Featuring news from UpTrend Media, Waterfront Media, AirStrip and Sen. Chuck Grassley (R-IA)
DTC drug and device marketers looking to steer clear of FDA ad reviewers should follow the "reasonable consumer standard" and consider the net impression their ...
Slovay Pharmaceuticals, based in Marietta, GA, has given us a DTC campaign that's as classic as southern fried chicken, Masters Golf or Georgia's own Scarlet ...
Featuring news from House Ways and Means Committee Rep. Charles Rangel (D-NY) and a Harris Interactive/HealthDay poll
Whether or not Congress elects to reorganize the FDA, the Obama Administration's new leadership team at the agency vows sweeping changes are on the way, ...
FDA commissioner Margaret Hamburg and principal deputy commissioner Joshua Sharfstein said in a June 11 New England Journal of Medicine "Perspective" column that the "ultimate ...
FDA chief scientist Jesse Goodman, recently named acting deputy commissioner for scientific and medical programs, said in May that he has been struck at how ...
The mobile phone has grown into a remote control for our lives. It's an always on, multichannel interactive device.
The opinions expressed here are my own, and do not necessarily represent the views of my current employer. This disclaimer will make more sense as ...
What the FDA euphemistically calls "guidances" are usually received by industry with something less than cheers. Despite the name, the guidances are often perceived as ...
As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.
The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.