July 2012 Issue of MMM
July 2012 issue
Change is everywhere in healthcare... Standing still is not an option.
AbelsonTaylor's 2011 and 2012 are looking a lot like 2010, and this is a very, very good thing.
"We're kind of retooling our model," is how Anne Stroup, managing director, health and wellness, puts it. "We'll be coming to market with something new ...
AgencyRx's leaders say its financials are stable, with business up for the 12 months to May.
The mission at ApotheCom, which managed to inch up its take 5% in 2011 over the prior year, is directed toward the pre-launch states of ...
Area 23 has had a pretty quiet year—if you don't count the new top management, new business, new office space (as of next month) and ...
Turning digital communications into just one option among many
In 2011, Big Communications made major personnel investments, beefed up its senior management team, and further integrated with owner Meredith Corp.
At a time when the industry is falling over itself to get up to speed on digital, Blue Diesel has evolved into a full-service firm
If not for FDA delays, CEO Stephen Wray says last year could have been the agency's best ever.
Despite Merck losses, agency wins with TBWA pact and hep. C agent
A shift in positioning to the orphan and rare-disease space makes great business sense
The CDM flagship shop lost Lipitor, but made up the revenue in new business
Relationships with longstanding clients are the basis for a rebound
The CDM patient/consumer shop is retooling for the CRM of tomorrow
A dynamic team puts together the elements for a healthy growth surge
Countering a hit from generics with positive energy and account wins
Mixing mobile innovation and the bigger industry picture has benefits
Pairing a new name with a string of long-term client relationships
How can you fight industry doom and gloom? Find the right space
A place under the MDC Partners umbrella results in a broader focus
How mergers and acquisitions can forge stronger client relationships
Philadelphia-area firm makes some noise without tooting its own horn
Depth and diversity of talent help bring in work on a global scale
Making strong headway in the device space is all a matter of "positioning"
A move toward mid-tier and specialty clients makes a restructuring pay off
IPG behemoth's business is up vs. prior year, despite some client losses
Specialty brands are the motor that drives this firm's revenue growth
A mission to educate leads to a broad communications practice
Crossing a major threshold with an eye on maintaining company culture
Chasing the future, Havas's digital lab is on a global growth spurt
A digital acquisition and a search for big ideas at Euro's oldest shop
Strong growth and more consumer work at the global shop
A digital and mobile innovator tries to move into the full-service sector
Huntsworth Health agency builds up its success by doing good work
A social-media startup turns itself into a strategic and creative force
An upstart no more, this firm mixes creative freedom with rapid growth
Focusing on the future by making "digital is inbred" a company motto
Taking a "newfangled" approach to established industry principles
Digital focus and a diverse roster gave WPP agency a big boost in 2011
San Francisco shop lives up to its name by having a very big year
After years of putting the client first, GTO steps into the agency spotlight
Tweaking a business strategy while keeping core values consistent
This firm doubled in size by casting its nets far beyond blockbusters
So over Lovenox, the Havas digital shop is expanding into Boston
Havas's thriving H4B flagship has tripled in size over three years
New president, outgoing chairman and more growth for specialty shop
A firm handle on the medical-device market leads to rising revenues
Cincinnati firm lets its brand of foward-thinking work do the talking
Pushing the envelope for health education and patient marketing
Gaining a strategic advantage by moving past a digital-only rep
Using a new name‚ plus flexibility in staffing and service, to win clients
A firm sense of who they are has led to this agency's impressive growth
MM&M's Agency of the Year enjoys expansion, wins and lots of pitches
Bolstering mobile and digital bring inVentiv shop into the big leagues
Taking a purpose-driven approach to "relationship-era marketing"
This go-to shop for iPad apps has its feelers out for the next big thing
As the D&D sector broadens, this California firm finds opportunities
Devising a way to let agencies in on the trend toward consolidation
San Francsico shop succeeds by catering to the entrepreneurial spirit
Toronto tech firm wants to play a big role in the future of digital health
A broadened focus lets Boston-based agency find its "sweet spot"
With a big legacy behind it, this firm makes its move into the payer space
Organic growth leads to 33% revenue spike at New Jersey agency
Merck respiratory win, more DTP work have agency breathing easier
Calif. shop expands with Botox neuroscience win, new NYC office
In a post-Pradaxa world, looking toward a McCann link to bring work
Having a solid year of business counters some big patent losses
After a big comebeck year in 2011, agency gets a branding change
Restructuring helps this Boston firm find some new revenue streams
Management and tech changes set up Raleigh, NC, shop for growth
Negotiating a rough year's pitfalls to build a basis for future success
A new management team gets back to behavioral science basics
Tweaking a winning formula to help clients open the "digital doorway"
Finding opportunity in the active oncology and hematology markets
Work from Novartis, Pfizer, Gilead set conflict shop up for more growth
Megamerger makes few shock waves in transition to become global powerhouse
A rebrand, steady growth—and a plan for success in the digital space
Account wins, big launches and a rapidly growing digital initiative
Publicis firm goes deep to bring clients a higher level of efficiency
Creating customer experiences to build brands while driving growth
Increased work in diagnostics helps Chicago firm make solid gains
A new kid on the block uses its digital savvy to build a reputation
In just under three years, a sharp, fast-moving approach has paid off
Driven by digital, and finding ways to make agency independence a plus
Acquisition by Publicis, integration activities lead to flat year for agency
Reinvent healthcare marketing? It's a big job, but Roska wants to do it
New leadership at the Publicis network's flagship professional shop
New name, new focus for the Yardley, PA-based Saatchi shop
Coming off a good year, the shop is investing in tech and analytics
S&H spinoff follows rapid growth spurt with a pursuit of A-list clients
An up-close-and-personal touch makes this digital agency unique
Minneapolis agency successfully defends its medical-devices turf
An innovative attitude and approach result in effective, distinctive work
A global slowdown doesn't keep this firm from an international expansion
In a competitive climate, this firm says market forces are in its favor
Expanding relationships were the basis of a"solid year" for the agency
Doing things their own way leads to growing popularity with clients
An executive-suite shuffle provides a launching pad for the future
Starting small, this shop found big growth via speed and flexibility
Chicago agency reintegrates old business and moves into new areas
Agency Issue Intro
Drawing on hundred of hours of research and more than 120 extensive interviews with agency leaders, we profile the 100 largest healthcare marketing agencies in ...
Agency A to Z
The indispensable guide to healthcare marketing and advertising agencies.
Investment in healthcare IT stands at an all-time high. The government has spent billions to promote EHR adoption. Yet the physician wish list is a mile long, while hospitals and patients are not where they need to be. To peel back the layers of what we've all been waiting for in the Great Data Capture of the 21st Century, and to review the changes enabling the healthcare data ecosystem to coexist, MM&M presents this e-Book. Click here.
What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.