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July 2012 47 7 Issue of MMM

Editor's Desk

The biggest little black book

Change is everywhere in healthcare... Standing still is not an option.

Agency Issue Intro

100 Agencies: How Do You Feel?

Drawing on hundred of hours of research and more than 120 extensive interviews with agency leaders, we profile the 100 largest healthcare marketing agencies in ...

Agency A to Z

Agency A-to-Z 2012

The indispensable guide to healthcare marketing and advertising agencies.

Features

100 Agencies: AbelsonTaylor

AbelsonTaylor's 2011 and 2012 are looking a lot like 2010, and this is a very, very good thing.

100 Agencies: The Agency Inside Harte-Hanks

"We're kind of retooling our model," is how Anne Stroup, managing director, health and wellness, puts it. "We'll be coming to market with something new ...

100 Agencies: AgencyRx

AgencyRx's leaders say its financials are stable, with business up for the 12 months to May.

100 Agencies: ApotheCom

The mission at ApotheCom, which managed to inch up its take 5% in 2011 over the prior year, is directed toward the pre-launch states of ...

100 Agencies: Area 23

Area 23 has had a pretty quiet year—if you don't count the new top management, new business, new office space (as of next month) and ...

100 Agencies: Beacon Healthcare Communications

Turning digital communications into just one option among many

100 Agencies: Big Communications

In 2011, Big Communications made major personnel investments, beefed up its senior management team, and further integrated with owner Meredith Corp.

100 Agencies: Blue Diesel

At a time when the industry is falling over itself to get up to speed on digital, Blue Diesel has evolved into a full-service firm

100 Agencies: Cadient Group

If not for FDA delays, CEO Stephen Wray says last year could have been the agency's best ever.

100 Agencies: CAHG

Despite Merck losses, agency wins with TBWA pact and hep. C agent

100 Agencies: Cambridge BioMarketing

A shift in positioning to the orphan and rare-disease space makes great business sense

100 Agencies: CDM New York

The CDM flagship shop lost Lipitor, but made up the revenue in new business

100 Agencies: CDM Princeton

Relationships with longstanding clients are the basis for a rebound

100 Agencies: CDMiConnect

The CDM patient/consumer shop is retooling for the CRM of tomorrow

100 Agencies: The CementBloc

A dynamic team puts together the elements for a healthy growth surge

100 Agencies: Centron

Countering a hit from generics with positive energy and account wins

100 Agencies: closerlook

Mixing mobile innovation and the bigger industry picture has benefits

100 Agencies: CMI/Compas

Pairing a new name with a string of long-term client relationships

100 Agencies: Compass Healthcare Marketers

How can you fight industry doom and gloom? Find the right space

100 Agencies: Concentric Pharma Advertising

A place under the MDC Partners umbrella results in a broader focus

100 Agencies: Core-Create/Brandkarma

How mergers and acquisitions can forge stronger client relationships

100 Agencies: DiD

Philadelphia-area firm makes some noise without tooting its own horn

100 Agencies: DDB Health Group

Depth and diversity of talent help bring in work on a global scale

100 Agencies: DevicePharm

Making strong headway in the device space is all a matter of "positioning"

100 Agencies: Digitas Health

A move toward mid-tier and specialty clients makes a restructuring pay off

100 Agencies: Draftfcb Healthcare

IPG behemoth's business is up vs. prior year, despite some client losses

100 Agencies: Dudnyk

Specialty brands are the motor that drives this firm's revenue growth

100 Agencies: DWA Healthcare Communications Group

A mission to educate leads to a broad communications practice

100 Agencies: Entrée Health

Crossing a major threshold with an eye on maintaining company culture

100 Agencies: Euro RSCG Life 4D

Chasing the future, Havas's digital lab is on a global growth spurt

100 Agencies: Euro RSCG Life LM&P

A digital acquisition and a search for big ideas at Euro's oldest shop

100 Agencies: Euro RSCG Life MetaMax

Strong growth and more consumer work at the global shop

100 Agencies: Eveo Communications Group

A digital and mobile innovator tries to move into the full-service sector

100 Agencies: evoke interaction

Huntsworth Health agency builds up its success by doing good work

100 Agencies: Extrovertic Communications

A social-media startup turns itself into a strategic and creative force

100 Agencies: FingerPaint Marketing

An upstart no more, this firm mixes creative freedom with rapid growth

100 Agencies: Flashpoint Medica

Focusing on the future by making "digital is inbred" a company motto

100 Agencies: GA Communications Group

Taking a "newfangled" approach to established industry principles

100 Agencies: ghg

Digital focus and a diverse roster gave WPP agency a big boost in 2011

100 Agencies: Giant Creative Strategy

San Francisco shop lives up to its name by having a very big year

100 Agencies: Greater Than One

After years of putting the client first, GTO steps into the agency spotlight

100 Agencies: GSW Worldwide

Tweaking a business strategy while keeping core values consistent

100 Agencies: Guard Dog Brand Development

This firm doubled in size by casting its nets far beyond blockbusters

100 Agencies: H4B Catapult

So over Lovenox, the Havas digital shop is expanding into Boston

100 Agencies: H4B Chelsea

Havas's thriving H4B flagship has tripled in size over three years

100 Agencies: Harrison & Star

New president, outgoing chairman and more growth for specialty shop

100 Agencies: HCB Health

A firm handle on the medical-device market leads to rising revenues

100 Agencies: Healthcare Regional Marketing

Cincinnati firm lets its brand of foward-thinking work do the talking

100 Agencies: HealthEd Group

Pushing the envelope for health education and patient marketing

100 Agencies: Heartbeat Ideas

Gaining a strategic advantage by moving past a digital-only rep

100 Agencies: HLG Health Communications

Using a new name‚ plus flexibility in staffing and service, to win clients

100 Agencies: The Hobart Group

A firm sense of who they are has led to this agency's impressive growth

100 Agencies: ICC Lowe

MM&M's Agency of the Year enjoys expansion, wins and lots of pitches

100 Agencies: Ignite Health

Bolstering mobile and digital bring inVentiv shop into the big leagues

100 Agencies: imc2 health and wellness

Taking a purpose-driven approach to "relationship-era marketing"

100 Agencies: InTouch Solutions

This go-to shop for iPad apps has its feelers out for the next big thing

100 Agencies: Jocoto Advertising

As the D&D sector broadens, this California firm finds opportunities

100 Agencies: JUICE Pharma Worldwide

Devising a way to let agencies in on the trend toward consolidation

100 Agencies: Kane & Finkel Healthcare Communications

San Francsico shop succeeds by catering to the entrepreneurial spirit

100 Agencies: Klick Health

Toronto tech firm wants to play a big role in the future of digital health

100 Agencies: LehmanMillet

A broadened focus lets Boston-based agency find its "sweet spot"

100 Agencies: LLNS

With a big legacy behind it, this firm makes its move into the payer space

100 Agencies: McCann Echo Torre Lazur

Organic growth leads to 33% revenue spike at New Jersey agency

100 Agencies: McCann HumanCare

Merck respiratory win, more DTP work have agency breathing easier

100 Agencies: McCann RCW Healthcare

Calif. shop expands with Botox neuroscience win, new NYC office

100 Agencies: McCann Regan Campbell Ward

In a post-Pradaxa world, looking toward a McCann link to bring work

100 Agencies: McCann TL Managed Markets

Having a solid year of business counters some big patent losses

100 Agencies: McCann Torre Lazur

After a big comebeck year in 2011, agency gets a branding change

100 Agencies: Mc|K Healthcare

Restructuring helps this Boston firm find some new revenue streams

100 Agencies: MedThink Communications

Management and tech changes set up Raleigh, NC, shop for growth

100 Agencies: Metaphor

Negotiating a rough year's pitfalls to build a basis for future success

100 Agencies: MicroMass Communications

A new management team gets back to behavioral science basics

100 Agencies: Natrel Communications

Tweaking a winning formula to help clients open the "digital doorway"

100 Agencies: The Navicor Group

Finding opportunity in the active oncology and hematology markets

100 Agencies: NeON

Work from Novartis, Pfizer, Gilead set conflict shop up for more growth

100 Agencies: Ogilvy CommonHealth Worldwide

Megamerger makes few shock waves in transition to become global powerhouse

100 Agencies: Pacific Communications

A rebrand, steady growth—and a plan for success in the digital space

100 Agencies: Palio

Account wins, big launches and a rapidly growing digital initiative

100 Agencies: Publicis Healthware International

Publicis firm goes deep to bring clients a higher level of efficiency

100 Agencies: Publicis Life Brands Medicus

Creating customer experiences to build brands while driving growth

100 Agencies: Purohit Navigation

Increased work in diagnostics helps Chicago firm make solid gains

100 Agencies: Razorfish Health

A new kid on the block uses its digital savvy to build a reputation

100 Agencies: Renavatio Healthcare Communications

In just under three years, a sharp, fast-moving approach has paid off

100 Agencies: RevHealth

Driven by digital, and finding ways to make agency independence a plus

100 Agencies: Rosetta

Acquisition by Publicis, integration activities lead to flat year for agency

100 Agencies: Roska Healthcare Advertising

Reinvent healthcare marketing? It's a big job, but Roska wants to do it

100 Agencies: Saatchi & Saatchi Health Communications New York

New leadership at the Publicis network's flagship professional shop

100 Agencies: Saatchi & Saatchi Science

New name, new focus for the Yardley, PA-based Saatchi shop

100 Agencies: Saatchi & Saatchi Wellness

Coming off a good year, the shop is investing in tech and analytics

100 Agencies: Sentrix Health Communications

S&H spinoff follows rapid growth spurt with a pursuit of A-list clients

100 Agencies: Siren Interactive

An up-close-and-personal touch makes this digital agency unique

100 Agencies: StoneArch Creative

Minneapolis agency successfully defends its medical-devices turf

100 Agencies: STRIKEFORCE Communications

An innovative attitude and approach result in effective, distinctive work

100 Agencies: Sudler & Hennessey

A global slowdown doesn't keep this firm from an international expansion

100 Agencies: Targetbase

In a competitive climate, this firm says market forces are in its favor

100 Agencies: Topin & Associates

Expanding relationships were the basis of a"solid year" for the agency

100 Agencies: Vogel Farina

Doing things their own way leads to growing popularity with clients

100 Agencies: Vox Medica

An executive-suite shuffle provides a launching pad for the future

100 Agencies: W2O Group

Starting small, this shop found big growth via speed and flexibility

100 Agencies: Williams Labadie

Chicago agency reintegrates old business and moves into new areas

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.