July 2013 Issue of MMM

July 2013 Issue of MMM

JULY 2013 issue

Editor's Desk

The fruits of reinvention

Objectives have been redefined... now it's time to put them into practice

Digital Edition

Read the complete July 2013 Digital Edition

Click the above link to access the complete Digital Edition of the July 2013 issue, with all text, charts and pictures.


Top 100 Agencies: Agents of Change

Last year's agency survey painted a picture of a sector cocooned in transformation and reinvention. This year's responses provide ­evidence these labors are starting to ...

Top 100 Agencies: AbelsonTaylor

A solid foundation softens the blow of the patent cliff's repercussions

Top 100 Agencies: The Access Group

Setting up a buffer against industry woes provides a plan for success

Top 100 Agencies: AgencyRx

Riding the consolidation wave to solid success and steady growth

Top 100 Agencies: ApotheCom Group

Adopting a dynamic approach to ­being an "indispensible" partner

Top 100 Agencies: Area 23

A new leader helps agency to do "more from the consumer end"

Top 100 Agencies: Avant Healthcare Marketing

New business softens the blow of a few "blockbuster" departures

Top 100 Agencies: Beacon Healthcare Communications

Attracting clients by taking a "holistic approach to engagement"

Top 100 Agencies: Biolumina Group

An oncology leader focuses itself on crossing category boundaries

Top 100 Agencies: Brandkarma

Engineering a return to agency roots leads to healthy growth in revenue

Top 100 Agencies: Cadient Group

Making client engagement a prime focus helps to drive agency growth

Top 100 Agencies: CAHG

A strategic network opens up a ­pathway to growth on a global scale

Top 100 Agencies: Cambridge BioMarketing

A reorganized management team meets a tough year's challenges

Top 100 Agencies: CDM New York

This "strong, steady and stable" ­agency has designs on innovation

Top 100 Agencies: CDM Princeton

Relying on a collaborative culture to push a new surge in business

Top 100 Agencies: CDMiConnect

Ahead of the pack in digital, and doubling down on patient marketing

Top 100 Agencies: The CementBloc

Despite launch delays, strong client results keep business on a even keel

Top 100 Agencies: Centron

Tightly knit firm gets a big new space and new work along with it

Top 100 Agencies: closerlook

Finding the right solution for clients by having the right conversation

Top 100 Agencies: Compass Healthcare Marketers

Taking the rare-disease market ­seriously results in solid growth

Top 100 Agencies: Concentric Health Experience

A diversified approach helps clients deal with a challenging environment

Top 100 Agencies: DevicePharm

Emphasizing the entire market's success as much as its own

Top 100 Agencies: DiD

Philly-area firm expands its range, its client base—and its office space

Top 100 Agencies: Digitas Health

Bringing multiple messages together into a single, successful strategy

Top 100 Agencies: Discovery USA

Merging three of PHCG's agencies results in a unique set of offerings

Top 100 Agencies: Draftfcb Healthcare

Growing empire raises its account numbers and excitement level

Top 100 Agencies: Dudnyk

Newly bicoastal firm builds a strong base in digital communications

Top 100 Agencies: Entrée Health

Positioned as niche leader, agency spreads its wings

Top 100 Agencies: Eveo

Still a go-to shop, but no longer just digitial and mobile clients

Top 100 Agencies: Evoke Health

An increased focus on consumer work leads to a jump in revenue

Top 100 Agencies: Extrovertic Communications

How do you handle "a year of flux"? With flexibilty and forward thinking

Top 100 Agencies: Fingerpaint

Saratoga Springs shop celebrates fifth birthday with growth spurt

Top 100 Agencies: Flashpoint Medica

Building solid growth on a base of digital expansion and innovation

Top 100 Agencies: GA Communication Group

Chicago-based firm finds the right mix of sustainability and success

Top 100 Agencies: GCG Healthcare

Fort Worth agency finds big growth working with smaller budgets

Top 100 Agencies: ghg

Riding a wave of growth by focusing on the basics of communication

Top 100 Agencies: Giant

Well-positioned firm parlays its ­digital skills into big business

Top 100 Agencies: Greater Than One

Finding growth by helping clients create businesses around digital

Top 100 Agencies: GSW

Now "Fueled by Blue Diesel" and ready to become a new kind of agency

Top 100 Agencies: H4B Catapult

Havas shop grows a diversifying business from its digital roots

Top 100 Agencies: H4B Chelsea

An "all-in-one" agency succeeds by having an all-for-one corporate spirit

Top 100 Agencies: Harrison and Star

Sticking to what it knows best has resulted in serious business

Top 100 Agencies: Havas Life Metro

A system reboot recasts the oldest Havas agency for the digital age

Top 100 Agencies: Havas Life New York

The name says "Big Apple," but ­Havas shop has a global outlook

Top 100 Agencies: Havas Lynx

For growing Havas digital shop, "mobile is really where it's at"

Top 100 Agencies: HCB Health

Digital-savvy Austin firm positions itself as a premier device agency

Top 100 Agencies: Healthcare Regional Marketing

Analytics-driven firm decides it's time to stop flying under the radar

Top 100 Agencies: HealthEd Group

A growing digital presence makes riding out client problems easier

Top 100 Agencies: Heartbeat Ideas & Heartbeat West

A new California outpost fuels ­explosive growth on all fronts

Top 100 Agencies: HLG Health Communications

Building optimism on a policy of "very competitive pricing"

Top 100 Agencies: The Hobart Group

A clear sense of purpose leads to a position of true leadership

Top 100 Agencies: ICC Lowe

Paving the way for the future with a new digital integration model

Top 100 Agencies: ICC Lowe Trio

Inspired by its parent ­company, this agency has forged its own identity

Top 100 Agencies: Infuse Medical

How working in a "little microcosm" can lead to big revenue growth

Top 100 Agencies: Intouch Solutions

An "explosion" in mobile business leads to revenue and staff gains

Top 100 Agencies: INVIVO Communications

Digital shop prospers from ­mainstream demand for expertise

Top 100 Agencies: IOMEDIA

Digital pioneer extends range into the full-service territory

Top 100 Agencies: JUICE Pharma Worldwide

A diversified client base points the way toward a period of expansion

Top 100 Agencies: Kane & Finkel Healthcare Communications

Finding new ways to communicate with "empowered patients"

Top 100 Agencies: Klick Health

Continued strong growth from data-driven innovation and digital skills

Top 100 Agencies: Lanmark360

South Jersey firm commits to ­quality leads—and to quality of life

Top 100 Agencies: LehmanMillet

Boston-based firm celebrates its 35th birthday by looking forward

Top 100 Agencies: LLNS

Making the most of a collaborative spirit to foster continued growth

Top 100 Agencies: McCann Echo Torre Lazur

New leadership sets sights on old habit: double-digit growth

Top 100 Agencies: McCann HumanCare

A pivot toward digital and mobile has McCann unit on the right path

Top 100 Agencies: McCann Managed Markets

Realignment brings IPG agency a greater ability to collaborate

Top 100 Agencies: McCann RCW Healthcare

Bicoastal agency is able to give ­clients "the best of both worlds"

Top 100 Agencies: McCann Regan Campbell Ward

Reconfigured McCann shop ­continues its comeback

Top 100 Agencies: McCann Torre Lazur

A "bolus shot" of new talent sets up McCann shop for continued success

Top 100 Agencies: Mc|K Healthcare

Searching for where the value is brings solid growth to Boston firm

Top 100 Agencies: MedThink Communications

Raleigh-based firm uses a mix of skills to rebound from a flat 2011

Top 100 Agencies: MEplusYOU

A new name puts Dallas agency's ­ideology and methodology in focus

Top 100 Agencies: Metaphor

Dealing with a big loss leads to ­opportunities for new success

Top 100 Agencies: MicroMass Communications

Clear leadership and vision put Cary, NC, agency on a positive path

Top 100 Agencies: Natrel Communications

A consistent focus leads to more clients and bigger revenues

Top 100 Agencies: The Navicor Group

"Doing well by doing good" reaps major dividends for inVentiv agency

Top 100 Agencies: NeON

A do-it-all approach proves to be a reliable path to steady growth

Top 100 Agencies: Ogilvy CommonHealth Worldwide

Expanded focus on Big Data produces creative insights that are paying off

Top 100 Agencies: Pacific Communications

Riding out a "pretty tumultuous" year—and winding up on top

Top 100 Agencies: Palio+Ignite

An "integration of equals" results in an agency with a big menu of skills

Top 100 Agencies: Publicis Life Brands Medicus

New leadership and a structural overhaul keep Publicis shop on track

Top 100 Agencies: Purohit Navigation

Being early out of the gate in ­personalized medicine has paid off

Top 100 Agencies: Razorfish Healthware

A "true merger" creates an agency with global reach and deep skills

Top 100 Agencies: Renavatio Healthcare Communications

"Steady, focused growth" keeps revenues on an upward swing

Top 100 Agencies: RevHealth

Morristown, NJ agency aims to be a one-stop shop for its many clients

Top 100 Agencies: Rosetta

Embracing a full-service model and keeping a focus on pharma

Top 100 Agencies: Roska Healthcare Advertising

Making ambitious plans—and then able to deliver on them

Top 100 Agencies: Saatchi & Saatchi Healthcare Communications NY

Caught out amid industry changes, a venerable professional shop rebuilds

Top 100 Agencies: Saatchi & Saatchi Wellness

Big consumer shop looks to expand beyond pills, blockbusters

Top 100 Agencies: Scout Marketing

A "year of transitions" results in new business and a higher profile

Top 100 Agencies: Siren Interactive

A leader in the rare-disease market is primed for a new burst of growth

Top 100 Agencies: Snow Companies

Finding a unique focus by letting ­patients speak for themselves

Top 100 Agencies: StoneArch

Learning to blow its own horn brings this agency a stream of new clients

Top 100 Agencies: STRIKEFORCE Communications

Agency with a mission diversifies its base and comes up a winner

Top 100 Agencies: Sudler & Hennessey

Using a broad base of knowledge to go beyond talking global to doing it

Top 100 Agencies: Topin & Associates

Flexibility and focus keep ­agency on the right track for 30 years

Top 100 Agencies: TRUE Health + Wellness

A "new breed of agency" seeks ­clients who welcome innovation

Top 100 Agencies: Vogel Farina

Growing revenues and headcount take small firm into the big leagues

Top 100 Agencies: Vox Medica

Poised for new opportunities after a successful consolidation

Top 100 Agencies: W2O Group

Using acquisitions and hires as the building blocks for steady growth

Top 100 Agencies: Wunderman World Health

Fostering growth by helping clients to embrace "consumer centricity"