Healthcare agencies focus on freeing pharma brands from their collaboration cocoons to work with health tech companies, while squaring away access concerns.
The top 100 healthcare agencies, ranked by 2015 revenue
July 5, 2016
2:00 pm
Ogilvy CommonHealth Worldwide, FCB Health, and McCann Health North America are North America’s biggest healthcare agencies, based on 2015 revenue.
When you ask the heads of super-big agencies or holding companies about the size and velocity of their businesses, most try to sell you on their supposed nimbleness. These agencies are “entrepreneurial,” they say, and “have a lot in common with high-tech startups.” As a result, the agency brands housed therein can “pivot on a…
When MM&M checked in with Maricich Health (formerly Maricich Healthcare Communications) last year, a company exec exclaimed that 2014 was “one of the biggest breakthrough years in the history of [the] agency.” That year saw a jump in headcount to 25, which in turn necessitated a move into larger office space. The growth continued in…
LevLane
July 5, 2016
2:00 pm
LevLane has taken the 1970s Kojak catchphrase — “Who loves ya?” — and claimed it as its own. But it represents more than just a tagline for cofounders Bruce Lev and David Lane. It cuts to the heart of the LevLane company identity. “We’ve always started by asking that question of prospects and clients,” Lev…
Howard Klein, the president of Lanmark360, has no trouble recalling his favorite moment of 2015. Not long after the agency began working for JAR of Hope, a nonprofit that raises funds for and awareness of Duchenne muscular dystrophy, its founder called him. “He said, ‘I just got a check from someone in Ohio for $2,500.…
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix