July 2017 Issue of MMM
Top 100 Agencies
The agency recently invested in research around "health inertia," which is part of an effort to better understand how to drive positive health behaviors.
For an agency to do what it does well and still maintain its culture and soul, it has to function like a tribe. A tribe ...
By mortal standards and most rational measures, AbelsonTaylor enjoyed a fine 2016. The Chicago agency picked up 16 accounts, 12 of them without a pitch.
Asked to deliver an ApotheCom state of the union, global CEO Elaine Ferguson reports her agency claimed the title of the fastest-growing firm in the ...
Area 23 entered 2016 on the crest of a wave following a year of record growth.
Artcraft primarily works with clients that have products in Phase II through Phase IV trials. The firm's efforts, Schaechter says, help sponsors more quickly fill ...
Last year's more modest performance saw revenue jump at the Indianapolis-based medical communications agency to $39 million, up from $34 million, while employee count edged ...
Beacon Healthcare communications celebrated its 15th anniversary in 2016.
Benchworks beefed up its creative team with the hire of group creative director Jake King, formerly of CorasCloud and Wunderman DC, and several others to ...
Biolumina emerged from Harrison & Star in 2008 to handle conflict business from Novartis Oncology.
Though Rochester, New York-based Butler/Till boasts a long history in pharmaceutical and medical marketing, it only launched its health group division in 2015.
Cadient continued to evolve beyond its digital roots in 2016, amplifying its strength in experience design and deepening its collaboration with parent Cognizant.
Calcium is bigger now in terms of revenue and staffers than when founder and CEO Steven Michaelson's first agency, Wishbone, was acquired by Rosetta in ...
Cambridge ended 2016 with 110 full- timers, down 10 from 2015.
Through a mix of account wins and continued work with such staple clients as Santen Pharmaceutical, the firm generated $13 million in revenue last year.
Over the past few years — or over the company's 34 years in business — CDM's results have been consistently strong, financially and otherwise.
Last year proved to be an intense 12 months for Centron.
Twelve months ago, David Ormesher, Closerlook's CEO, blasted healthcare marketers for running their campaigns from "intuition and last year's playbook." A year later finds him ...
CMI/Compas has experienced its share of foundational change during the past 18 months.
At the beginning of the calendar year, Concentric Health Experience cofounder and CEO Ken Begasse always delivers an Agency State of the Union address to ...
Eight years on, Create NYC has carved out a niche for itself, happy to serve as a complement agency or AOR once such foundational elements ...
In one of the agency world's most eye-opening moves of 2016, Omnicom combined two of its New York-based professional agencies, AgencyRx and Flashpoint Medica, into ...
The agency saw 5% revenue growth to $18.9 million in 2016.
While DiD grew in 2016, it did so at a slower rate: Revenue jumped by 5.2% to $20 million.
Media is the new name of the game at Digitas Health.
For many of its clients, Discovery is incorporating scientific messaging into brand programming.
Revenue in 2016 rose to $14.5 million, up from $10.8 million in 2015, thanks to a mix of organic growth and new business.
Elevate Healthcare's successful first full year providing early stage counsel to companies launching specialty products might not even be managing partner Lorna Weir's best accomplishment ...
Entrée launched two analytics offerings last year: Inside Payer and a predictive tool it developed in collaboration with Carson Analytics.
Top-line growth wasn't Eveo founder and CEO Olivier Zitoun's priority last year.
Evoke Group's quest to humanize healthcare marketing — to grow from its digital roots and extend its usefulness as a strategic partner and problem-solver — ...
Approximately 15% of the agency's hires in 2016 had previously worked for the firm.
Approximately 15% of the agency's hires in 2016 had previously worked for the firm.
Agencies frequently speak to the value of looking after their people, but few follow through on this promise as much as Fingerpaint.
The strategy CEO lynn O'Connor Vos put into place at ghg| greyhealth group a few years ago may be paying off.
Giant found itself in uncharted — and choppy — waters at the start of 2016.
When asked to share her assessment of 2016, Greater Than One CEO Elizabeth Apelles calls it a "transformational" year.
Let's begin GSW's story with an anecdote about a large pharma agency that isn't GSW.
Calling Guidemark Health's last three months of 2016 "eventful" is an understatement.
Lynyrd Skynyrd, pizza, and wine at 10 p.m. all play a role in Christian Bauman's favorite H4B Chelsea moment of 2016.
Neither H&S president would comment on the Omnicom-owned agency's 2016 revenue, but staff size rose to 486 at the end of spring.
In early March, Havas became the most recent mega-organization to unite its health and wellness offerings under a single flag.
Cris Morton, president of Havas Life Metro, says his company enjoyed a barnburner year.
HLNY has focused on the nitty-gritty: executing first-in-class launches, building relationships, and preserving that culture amid the stress of the agency environment.
Over the span of a few weeks in late February of this year, Havas Lynx lost its leader to the consulting world and replaced him ...
Since 2001, Austin-based HCB Health has built up a reputation on a steady diet of device manufacturers and treatment centers.
The agency's client roster is principally composed of hospitals, entrepreneurial doctors, and health systems, among them Kofinas Fertility, The Hernried Center, the Start Center for ...
The Omnicom-owned firm partnered with Abbott on #BeThe1Donor, a campaign in which soccer legend Cristiano Ronaldo encouraged young adults in seven countries to become blood ...
Prior to its acquisition by Publicis in 2013, the agency was renowned for its digital chops when few healthcare-first agencies had invested fully in the ...
Global CEO Neil Matheson points to several factors for growth, including further development of the network's market-access capabilities.
For an agency that reported double-digit growth in 2015, the 2.8% decline in Intouch Solutions' revenue — to $102 million in 2016 — might seem ...
An intense political environment and high-profile discussions around hot-button health issues have made for a busy season on the problem-solving front for inVentiv Health PR ...
All things considered, Invivo president Andrea Bielecki considers 2016 "a good year, with lots of learning and many opportunities."
Juice Pharma Worldwide's 2016 started out as high profile as it gets for a healthcare agency.
Klick expanded its staff, from 548 full-timers at the end of 2015 to 639 at the end of 2016 to 697 at the end of ...
While 75% of the agency's business comes from dental clients, two of the agency's biggest — Dentsply and Sirona — merged in 2015.
LevLane enjoyed other successes on the client front, which spurred a small bump in revenue to $8.9 million in 2016, up 3.5% from 2015.
Long a fan of creating a new mantra every year, Maricich has settled on "build it and make it happen" for 2017.
The company's restructuring was motivated in equal parts by practicality (better alignment means more business) and ambition (the bigger, the better).
As longtime clients Amgen, Genentech, and Shire and 2016 roster additions Merck, Sage, and Indivior attest, MediMedia facilitates these conversations better than almost anyone else.
On the new-business front, MedThink president Scott Goudy reports six wins during 2016.
Of all the agencies in MM&M's Top 100, none has been as active on the deal-making front as Merkle Health.
MicroMass Communications welcomed a lot of new people into the fold last year.
For Natrel, 2016 represented a return to its roots.
Revenue in 2016 grew to an MM&M-estimated $22.5 million on the back of 12 new accounts, with staff size surging from 74 to 107.
Twelve employees joined Neon last year, bringing the firm's total to 147 at the end of 2016.
Ogilvy CommonHealth Worldwide's bread and butter remains high science and medical expertise.
While Pacific's 2016 roster additions came mostly from Allergan, look for the agency to expand its client base.
The centralization of Palio's brainpower facilitated partnerships with sibling agencies offering PR, managed markets, and medical comms expertise.
Partners + Napier's wide experience has given the 125-person agency a "holistic perspective on the industry," says Courtney Cotrupe, managing director of the firm.
Any conversation about the last year in the life of the agency formerly known as CDMiConnect ought to start with its new name, Patients & ...
CEO and founder Sanjiv Mody attributes 2016's success to Pixacore's analytical focus.
Stilt walkers. That's the metaphor president Dan Renick is kicking around to symbolize Precision For Value's 2016.
Precisioneffect agency is "committed to working with companies that are seeking to change the standard of care," said president Carolyn Morgan.
PRI sits on or around a wealth of information about physicians across the gamut of therapeutic specialties.
Managing director Jedd Davis reports that growth continues to exceed expectations.
The agency maintained its healthy glow in 2016 with several client wins, three new therapeutic categories, and a renewed focus on diversifying its capabilities and ...
Building on a rebranding effort, the agency has been on a mission to "design great impact moments, not just for individual brands, but also for ...
2016 was a milestone year in Purohit Navigation's evolution, from a regional player that was well regarded in certain therapeutic categories to a jack of ...
Since its founding in 1965, Rapp has grown into one of the marketing world's elite data operations.
Razorfish Health managing director David Paragamian insists the story of his company's 2016 can be told in one word: transformation.
Last year was something of a startup year for Relevate Health Group.
The agency vows to go beyond the deep insights promised by competitors to deliver scientific, strategic, and creative services that are "anything but typical."
Managing partner Bruce Epstein believes the firm's strong clinical backbone is a major draw for its clients.
SSW spent most of the year tending to a trove of AOR assignments from 2015 and developing new tools and capabilities to inform and drive ...
After three years of mapping out how its independent collective of agencies would operate vis-à-vis one another, the company unified under a single P&L in ...
The launch of WPP Health & Wellness has promoted cross-pollination within WPP that is more congenial and effective than before, says EVP and managing director ...
Silverlight's strategy is to focus on "contender" brands — those that aren't number one or two in their competitive set — and operate as shrewdly ...
Squint Metrics was chosen as the firm's name as it reflects the company's focus on data-generation and communication via its proprietary software and outcomes platforms.
The 33-year-old Minneapolis staple entered 2016 with momentum after a banner 2015.
Strikeforce Communications founder and CEO Mike Rutstein has long been a critic of work that plays like it came from a box.
In 2016, Scout announced it had been acquired by Stagwell Media, a private equity fund headed by former Burson-Marsteller CEO and Clinton administration pollster Mark ...
In the wake of restructuring, the firm reported both top and bottom-line growth in 2016.
Rather than cram all processes and philosophies into one of the two existing infrastructures, the firm wiped the slate clean.
After almost two decades of focusing on managed care, few agencies are better placed to give commentary for the shifting dynamics of healthcare decision-making than ...
The Bloc mainly handles high-science projects in the primary-care space, but has expanded its expertise to accommodate providers, genomics companies, and device companies, among others.
With newly expanded offices in New York City and Dublin, Kinetix boasts "foundational expertise in health system and managed markets AOR activity," according to cofounder ...
The company's reliance on "the modern agency model" has helped it sustain relationships with more cost-conscious clients.
W2O had a lot going on in 2016 — enough, really, to justify the presence of a few additional participants.
Of the 410 companies referenced on the About Us page of WPP's website, exactly three include the letters "WPP" in their moniker.
Here, we profile 100 of the largest healthcare advertising agencies in North America.
Read on for more about the top performing firms, the trends shaping the business, and the story behind each of the top 100 agencies.
The CEOs of the industry's largest holding companies discuss how they're reasserting their businesses.
Havas Health & You, WPP Health & Wellness, and Klick Health reported the highest revenue last year.
Healthcare networks instigated a broad set of changes in a grand embrace of non-pharma business that diversified revenue streams and took specialist agencies out of ...
Here you'll find the last four years of the MM&M Agency Issue.
Discover how M&A activity in 2016 and 2017 has reshaped North American healthcare agencies and the holding companies that own them.
Here are nine agencies that are gaining traction in healthcare marketing.
Welcome to what may be the most comprehensive MM&M Agency Top 100 ever.
Read the 2017 Agency Issue in its entirety.