Here is the news: Big, bad television and the untrustworthy Internet are driving droves of patients to their doctors to request specific drugs by name.
Postgrad Medicine returns, bimonthly
June 1, 2005
9:01 pm
The Vendome Group is relaunching Postgraduate Medicine as a beefed-up bimonthly and reintroducing the title’s CME program.
Sally Field will be the face of awareness campaign
June 1, 2006
8:32 pm
Sally Field will be the face of an osteoporosis awareness campaign aimed at boomer women over 50 by Boniva makers Roche and GSK.
PhRMA names four members of its review panel on DTC
June 1, 2006
8:30 pm
PhRMA named four members of its Guiding Principles independent review panel on DTC.
Doctors are spending more time online, with more of their Internet activities devoted to professional endeavors, according to the results of a new survey conducted by the MD Net Guide and Oncology Net Guide series of journals.
Online ad sales have become a fairly good barometer of how the Internet is doing as an industry.
What’s behind online ad spend drop?
June 1, 2006
8:00 pm
TNS numbers indicated a slight decline in pharmaceutical online advertising for 2005. Does this indicate a downswing in overall online spending, or a shift to other forms of online promotion?
Bradley Pharmaceuticals’ Doak Dermatologics division launched its Skin Cancer Screening Tour, a corporate campaign featuring a 38-foot “Mobile Diagnosis Vehicle” popping up at sun-drenched events throughout the summer.