Kantar Health says a new way of leveraging market research helped client Allergan net more from its MR budget while exerting a direct impact on sales and marketing strategies, as well as KOL development.
What a great time we live in as marketers. Today, we can offer our clients more than just the typical sales aid. Now we can promote brands via web, email, print, broadcast, social media and mobile.
Despite trends compelling firms to ethnically tailor outreach to support brands, multiculturalism is not consistent. Tanya Lewis assesses pharma’s cultural IQ and what it takes to develop such programs
Products for treating rheumatic and autoimmune diseases–already a $19 billion category–are poised for more growth. Marc Iskowitz finds out why analysts are bullish about the category, outlining the market forces, main competitors and pipeline
Direct Marketing Report: The Digitization of Direct
Pharmas may be venturing deeper into the online space to build meaningful one-to-one relationships with customers, but direct marketing experts say a multichannel approach still works best to move the ROI needle and boost compliance. Ben Comer reports on several programs that target the inbox as well as the mailbox
Pharma Industry Perceptions: What Are They Thinking?
SDI’s Pharmaceutical Company Image 2010 study is published at the end of June. James Chase previews some of the early findings on the views of both healthcare professionals and consumers
The formerly sleepy business of marketing devices and diagnostics is getting much savvier amid technological innovations, empowered patients and an ever-more complicated healthcare system, reports Matthew Arnold
Accredited med ed providers were allowed to try an online system, still in beta phase, for collecting data on their programs and activities last month.
Unbranded site aims to elevate awareness of Sjögren’s
Daiichi-Sankyo partnered with the Sjögren’s Syndrome Foundation on a survey of 400 patients and launched an unbranded site, LivingWithDryness.com, to raise awareness of the condition.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix