Whether you were for it or against it, the “Affordable Care Act” is likely to affect every part of your business. But smart marketing can help you and your company stay ahead of the game.
A new patient advocacy campaign called “Make Your Mark” was launched April 14 on behalf of Merz Pharmaceuticals, maker of orphan drug Xeomin, a botulinum toxin type A free from accessory proteins.
The FDA announced plans to study online consumer advertising for prescription drugs in order to resolve “a number of questions surrounding how to achieve ‘fair balance’ in online DTC promotion.”
Boehringer Ingelheim is launching its Pradaxa DTC campaign with a first wave of white-coated doctors talking up the blood thinner for atrial fibrillation.
DDR on DTC: Lovaza
May 13, 2011
2:43 pm
Strategically, DTC marketers have many critical issues to review in their campaign development.
Lawyer ‘put loyalty to GSK over law’
May 13, 2011
6:11 pm
Prosecutors told a Maryland federal court jury in late April that former GlaxoSmithKline associate general counsel Lauren Stevens put loyalty to the company above fidelity to the truth and the law when she covered up the company’s illegal marketing of Wellbutrin.
FDA refusing more new drug applications
May 13, 2011
5:43 pm
Analysts with healthcare equity research firm Leerink Swann say they are seeing what may be a significant increase in the number of FDA refuse-to-file (RTF) letters for drug applications.
Pharmaceutical R&D productivity hasn’t always been an oxymoron. What has gone wrong, and how to improve it, was the subject of a Bernstein Research investor conference in May that pulled together eight industry experts from a variety of backgrounds.
It will take some time before we begin to see top-line results from the 2010 US Census. However, it’s a pretty safe prediction that the new census will show us that we are at or near the point where more than one out of every three of the more than 300 million Americans did not designate themselves as white.
Where will pharma’s web dollars go?
May 13, 2011
4:56 pm
This year the healthcare/pharma industry is expected to increase web media spend 13% to $1.2 billion, according to an eMarketer forecast. Where should that spending go?
Loading...
MM+M Transform: The Patient, Provider and Payer Engagement Matrix