June 2010 Issue of MMM

June 2010 Issue of MMM

Mobile Guide 2010

Features

Physician Mobile: MDs are Mad About Mobile

Stethoscope. White coat. Prescription pad. Smartphone? Mobile has grown on healthcare professionals, and as a channel for pharma companies to communicate at the point of ...

Consumer Mobile: mHealth's Moment

Pharma has been successful reaching physicians on mobile. What will it take for industry to engage consumers? Marc Iskowitz reports

Apps and Technology: There's an App for That

Around 6,000 health-related apps are available for docs and consumers. James Chase looks at the shape of the market

The Future of Mobile: Dial in the Experts

The industry continues to figure out how to successfully integrate and optimize mobile platforms. Five experts offer some insight

Company: Cadient Group

Cadient Group is a leading provider of digital marketing services and technology-enabled solutions for the healthcare industry. We combine a depth of healthcare knowledge and ...

Company: ghg

ghg (grey healthcare group) is a leading multichannel communications agency dedicated to building health brands.

Company: mdHub

Physicians Asked. We Delivered.

Company: MicroMass

Inspiring change in the way clients address challenges and in the way patients cope with their conditions drives every aspect of our work. Micromass applies ...

Company: MPR Mobile

MPR's mission is to develop integrated, multiplatform applications for healthcare professionals by leveraging the brand's 25-year history of delivering concise, up-to-date drug information on over ...

Company: Pixels & Pills

Pixels & Pills is a collaborative effort between Palio and Zemoga that leverages Palio's experience in the healthcare industry and Zemoga's digital marketing expertise to ...

Company: Qi, part of CommonHealth

innovation is our passion. technology, our world. digital, our playground.

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Investment in healthcare IT stands at an all-time high. The government has spent billions to promote EHR adoption. Yet the physician wish list is a mile long, while hospitals and patients are not where they need to be. To peel back the layers of what we've all been waiting for in the Great Data Capture of the 21st Century, and to review the changes enabling the healthcare data ecosystem to coexist, MM&M presents this e-Book. Click here.


What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.