June 2010 Issue of MMM

June 2010 Issue of MMM

Mobile Guide 2010

Features

Physician Mobile: MDs are Mad About Mobile

Stethoscope. White coat. Prescription pad. Smartphone? Mobile has grown on healthcare professionals, and as a channel for pharma companies to communicate at the point of ...

Consumer Mobile: mHealth's Moment

Pharma has been successful reaching physicians on mobile. What will it take for industry to engage consumers? Marc Iskowitz reports

Apps and Technology: There's an App for That

Around 6,000 health-related apps are available for docs and consumers. James Chase looks at the shape of the market

The Future of Mobile: Dial in the Experts

The industry continues to figure out how to successfully integrate and optimize mobile platforms. Five experts offer some insight

Company: Cadient Group

Cadient Group is a leading provider of digital marketing services and technology-enabled solutions for the healthcare industry. We combine a depth of healthcare knowledge and ...

Company: ghg

ghg (grey healthcare group) is a leading multichannel communications agency dedicated to building health brands.

Company: mdHub

Physicians Asked. We Delivered.

Company: MicroMass

Inspiring change in the way clients address challenges and in the way patients cope with their conditions drives every aspect of our work. Micromass applies ...

Company: MPR Mobile

MPR's mission is to develop integrated, multiplatform applications for healthcare professionals by leveraging the brand's 25-year history of delivering concise, up-to-date drug information on over ...

Company: Pixels & Pills

Pixels & Pills is a collaborative effort between Palio and Zemoga that leverages Palio's experience in the healthcare industry and Zemoga's digital marketing expertise to ...

Company: Qi, part of CommonHealth

innovation is our passion. technology, our world. digital, our playground.

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.