June 2013 Issue of MMM

June 2013 Issue of MMM

MOBILE GUIDE 2013

Mobile Guide 2013

The Human Phenomenon

Mobile is not a technology or a device or a channel or a strategy. Mobile is the way people behave (and that includes docs). If ...

Closing the Loop

Physicians are renowned iPad enthusiasts, so your sales presentations have a lot to live up to. ­Fortunately, the ­latest generation of sales ­management platforms can ...

Mobile Barometer

What have been the big mobile trends of the past year? What will happen next? And can pharma keep pace? Five experts share their wisdom

Mobile Partners

Information from IMS Health, JUICE Pharma Worldwide, Klick Health, MPR, and The Oncologist

Read the complete 2013 Mobile Guide Digital Edition

Click the above link to access the complete Digital Edition of the 2013 Mobile Guide, with all text, charts and pictures.

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.