MOBILE GUIDE 2013
Mobile is not a technology or a device or a channel or a strategy. Mobile is the way people behave (and that includes docs). If ...
Physicians are renowned iPad enthusiasts, so your sales presentations have a lot to live up to. Fortunately, the latest generation of sales management platforms can ...
What have been the big mobile trends of the past year? What will happen next? And can pharma keep pace? Five experts share their wisdom
Information from IMS Health, JUICE Pharma Worldwide, Klick Health, MPR, and The Oncologist
Click the above link to access the complete Digital Edition of the 2013 Mobile Guide, with all text, charts and pictures.
Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.