June 2013 Issue of MMM

June 2013 Issue of MMM

MOBILE GUIDE 2013

Mobile Guide 2013

The Human Phenomenon

Mobile is not a technology or a device or a channel or a strategy. Mobile is the way people behave (and that includes docs). If ...

Closing the Loop

Physicians are renowned iPad enthusiasts, so your sales presentations have a lot to live up to. ­Fortunately, the ­latest generation of sales ­management platforms can ...

Mobile Barometer

What have been the big mobile trends of the past year? What will happen next? And can pharma keep pace? Five experts share their wisdom

Mobile Partners

Information from IMS Health, JUICE Pharma Worldwide, Klick Health, MPR, and The Oncologist

Read the complete 2013 Mobile Guide Digital Edition

Click the above link to access the complete Digital Edition of the 2013 Mobile Guide, with all text, charts and pictures.


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Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.