June 2013 Issue of MMM

June 2013 Issue of MMM


Mobile Guide 2013

The Human Phenomenon

Mobile is not a technology or a device or a channel or a strategy. Mobile is the way people behave (and that includes docs). If ...

Closing the Loop

Physicians are renowned iPad enthusiasts, so your sales presentations have a lot to live up to. ­Fortunately, the ­latest generation of sales ­management platforms can ...

Mobile Barometer

What have been the big mobile trends of the past year? What will happen next? And can pharma keep pace? Five experts share their wisdom

Mobile Partners

Information from IMS Health, JUICE Pharma Worldwide, Klick Health, MPR, and The Oncologist

Read the complete 2013 Mobile Guide Digital Edition

Click the above link to access the complete Digital Edition of the 2013 Mobile Guide, with all text, charts and pictures.

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

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