June 2014 Issue of MMM

June 2014 Issue of MMM

Patient Report 2014

Digital Edition

Read the complete 2014 Patient Report Digital Edition

Click the above link to access the complete Digital Edition of the MM&M 2014 Patient Report, with all text, charts and pictures.

Patient Report 2014

Overview: Building Bridges

Patients would like to get a lot more help from pharma, and pharma would like to help patients get a lot more. For any other ...

Social Media Analytics: Sentiment Mining

Social media monitoring offers more than just a snapshot of what patients are saying about your products. With the proper analysis, it can help get ...

Think Tank: Patient Centricity

Five industry experts discuss what it's really going to take to put the patients at the top of the healthcare pyramid

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What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.