June 2017 Issue of MMM
Patient Journey 2017
For years pharma has said it needs to be more focused on patients, has it delivered?
Biopharma companies spend thousands of dollars on consultants and agencies to "map the patient journey." Oftentimes these exercises are recommissioned year after year.
Five sector pros discuss adapting to patient-centricity and how pinpointing patient needs leads to success.
Here you'll find everything from the Patient Journey 2017 supplement to our June issue.