June 2017 Issue of MMM

June 2017 Issue of MMM

Patient Journey 2017

Drugmakers formalize patient roles as they work to define patient centricity

For years pharma has said it needs to be more focused on patients, has it delivered?

From the Editor: The Patient Journey 2017

Biopharma companies spend thousands of dollars on consultants and agencies to "map the patient journey." Oftentimes these exercises are recommissioned year after year.

Expert Q&A: Getting patient centricity right

Five sector pros discuss adapting to patient-centricity and how pinpointing patient needs leads to success.

Digital Edition

Read the complete Patient Journey 2017 digital edition

Here you'll find everything from the Patient Journey 2017 supplement to our June issue.