March 2009 Issue of MMM
In some ways, last month's ePharma Summit in Philadelphia (the ninth one, can you believe?) felt a little like the one before it, and even ...
E-learning is poised to replace traditional training models as pharma adjusts to a new landscape where sales reps need to be more technology savvy. Anthony ...
An effective product message is the culmination of a process that starts with understanding the market and identifying where your product would fit in. Donna ...
Single agent statins are still the cornerstone of cholesterol treatment, but with generic Zocor gaining ground and Lipitor's approaching patent expiry, manufacturers are looking to ...
Drug firms should begin developing pricing, reimbursement and access strategies prior to launch. Kevin Barnett examines how addressing payer-related strategies early will help products succeed ...
Hundreds of healthcare advertising and publishing leaders gathered at New York's Pierre Hotel for a celebratory dinner to honor four of the industry's biggest superstars.
A reporter for more than a quarter-century, Ed Silverman began covering the pharma industry for The Star-Ledger of New Jersey in 1995.
As my associates and I have studied health care behavior over the decades, we have observed several trends that are now changing substantially.
This February is an exciting month for the company GTC Biotherapeutics and the future of the biotechnology of preventing blood clots.
Has the drug industry simply gotten too big for its britches? We wondered when we got word of Pfizer's latest binge and purge, a drill ...
Med Ed Report
Sens. Chuck Grassley (R-IA) and Herb Kohl (D-WI) reintroduced their Physician Payments Sunshine Act, which would require that manufacturers and group purchasing organizations disclose all ...
A survey of physicians found only 9% opposed to funding for CME programs from drug and device manufacturers.
The Accreditation Council for Continuing Medical Education said it would begin posting information on all accredited providers, including whether or not they accept commercial support.
The president of the Greater Boston Convention and Visitors Bureau told The Boston Globe that at least two large medical conferences have withdrawn from the ...
PeerPoint Medical Education Institute has reorganized as an independent company no longer tied to MedPoint Communications.
Researchers receiving grants from the National Institutes of Health would face tougher disclosure rules under an amendment to the economic stimulus bill introduced by Sens. ...
HealthCentral has acquired Wellsphere, a health and wellness information and technology firm.
Slack Inc., a healthcare publisher, has promoted Evan Young to the newly created position of director, e-publishing for specialty medicine.
Sage has launched Emotion Review, a quarterly journal published in association with the International Society for Research on Emotion.
Quadrant HealthCom's Emergency Medicine is celebrating the 40th anniversary of its publication with new content and a new design.
McGraw-Hill Professional has partnered with the Journal of the American Medical Association (JAMA) to develop and launch JAMAevidence, a learning tool and digital resource for ...
The Journal of the National Comprehensive Cancer Network has announced the appointment of Cold Spring Publishing as its new publisher.
As online media scales to television-sized buys, how will marketers find enough relevant, valuable health consumers beyond the usual condition-specific pages?
In an effort to consolidate its messaging group, Publicis Healthcare Communications Group will form a new messaging group that will be helmed by Rick Keefer.
TargetRx unveiled FieldPerformanceAdvantage, an industry tool designed to help pharmaceutical and biotech companies understand how in-field sales and marketing initiatives are actually performing at driving ...
Best Practices unveiled "Benchmarks for Optimizing Marketing Staff Levels to Drive Growth."
Wolters Kluwer Health joined forces with Bristol-Myers Squibb in a multi-year contract.
Eli Lilly teamed up with Denver Broncos quarterback Jay Cutler who is reaching out to help send children with diabetes to summer camps.
Sanofi-Aventis launched its Community Health Partnership (CHP), It's In Our Hands, in the Memphis area, seeking to link African American residents with local healthcare professionals ...
Pfizer moved the consumer advertising business for Chantix to McGarryBowen, ending McCann HumanCare's contract on the smoking cessation drug.
To leverage social media effectively, the drug industry will have to transform its commercial model, said panelists at the ePharma Summit.
Steven Nissen, head of cardiovascular medicine at Cleveland Clinic, wrote in the journal Nature that DDMAC "needs the right to restrict direct-to-consumer advertising during the ...
Bausch & Lomb launched a targeted ad campaign aimed at seniors for its new Crystalens intraocular lens for cataracts.
Demonstrating just how badly mainline agencies are suffering from the recession, Omnicom Group reported that Q4 net income was down 13.7% to $271 million from ...
Someday we'll look back at the early days of the Internet and realize that banner ads were the Internet's training wheels before interactive video advertising ...
The product site for Sanofi-Aventis's insulin injection Lantus received the highest mark in terms of consumer satisfaction, according to a Manhattan Research study.
Health information network Healthline has extended it reach through new partnerships with AOL Health, dLife, iVillage, Organized Wisdom, Tudiabetes.com and WrongDiagnosis.com.
In today's trust-bereft marketplace, it's engagement that people crave, and engagement that builds trust.
MS&L has appointed Peter Harris to director of its corporate practice in North America, and Renee Wilson to managing director of its New York office.
Media Mind just completed its annual survey of healthcare journalists, tallying their thoughts and views on pharmaceutical companies, insurers, agencies, and medical centers.
Full-service marketing research firm CMI has launched a new brand platform that focuses on the company's ability to impact clients' business.
SK&A announced the promotion of Tim Powell to associate vice president of sales, and Veronica Eggers to associate VP of customer service.
The Obama administration's flurry of "change" announcements included apparent backsliding on his spectacularly successful election campaign's "no lobbyists in my administration" pledge.
Echoing earlier complaints by drug reviewers, now medical device reviewers at the FDA have begun complaining to Capitol Hill and the Obama Administration about allegedly ...
The HHS Office of Inspector General (OIG) says the FDA can't determine whether clinical trial sponsors have submitted financial information for all clinical investigators due ...
The FDA's drug safety director, Gerald Dal Pan, has given an update on progress to date, including a tally of 34 new postmarket studies or ...
Two University of California San Francisco medical school professors who were unpaid consultants to plaintiffs in a Neurontin whistleblower marketing case reported in January that ...
As of the first of the year the Pharmaceutical Research and Manufacturers of America (PhRMA code) forbade the distribution of such goodies as pens or ...
Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.