March 2011 Issue of MMM

March 2011 Issue of MMM

March 2011

Editor's Desk

Shiny toys and happy people

If you're an advertising agency and I'm on your home page, 100% of the time I'm there to do something other than watch a Flash ...

Features

State of Market Research: Quant Leap

Market research has jumped to the forefront by helping pharma negotiate with payers and analyze a tsunami of new data

Special Teams

Specialty companies seeking a promotion partner typically look for one that can amplify the brand's reach among high-prescribing PCPs

Socialution: The Evolution of Social Media

Social media has gotten so big so fast, and healthcare, has lagged behind. Larry Mickelberg traces its evolution and explains how not to get left ...

Headliner: Everyday Health's Ben Wolin

Everyday Health co-founder and CEO Ben Wolin is out to build the biggest online health audience, and by some estimates, his Everyday Health is already ...

MAHF Induction 2011: Shining Stars

Pharma industry vets and newbies came together to celebrate the induction of MAHF's three newest members

Vantage Point

Vantage Point

While industries like retail, hospitality and technology have endeavored to make customer experience a primary driver for innovation, the same cannot be said for most ...

Antidote

Antidote: influenza

Influenza, like all viruses, has a simple structure. A package of genetic material (in this case RNA), is covered by a protein envelope.

In Focus

An ex-Merck exec's grand bargain for DTC

A former Merck exec says it's time to wind down a product advertising arms race that he says hurts pharma firms more than it helps ...

Professional Marketing

Salix takes Relistor duties from Pfizer

Progenics Pharmaceuticals announced that it will hand over commercial duties on Relistor, a subcutaneous injection for opioid-induced constipation (OIC), to Salix, beginning in April.

Sunovion targets 22,000 psychiatrists with Latuda reps

Sunovion Pharmaceuticals is targeting 22,000 psychiatrists in the US, with a sales force of 336 reps, in support of Latuda, an atypical antipsychotic for the ...

Professional Marketing briefs

Featuring news about Abbott, Aqua Pharmaceuticals, Clinical Data and Viibryd

Med Ed Report

Is ABMS's proposal a threat to CME?

The American Board of Medical Specialties' white paper examining how CME can support its Maintenance of Certification (MOC) requirement raised hackles among some who foresaw ...

Groups rarely disclose funding: study

An American Journal of Public Health study revealed that only one out of four health-related advocacy groups acknowledges industry funding on its website.

ACME repositions amid CME shifts

The Alliance for CME (ACME) said it is repositioning itself to be an "all-inclusive education platform" geared toward serving those who educate all healthcare professionals.

Med Ed Report briefs

Featuring news about NIH, OIG, Pri-Med, American Society for Nutrition, Haymarket Medical Education, Archives of Internal Medicine and ACCME

Professional Media

Elsevier purchases oncology portfolio

Elsevier purchased Cancer Information Group's (CIG) oncology journal portfolio for an undisclosed sum.

DIA adds new editor in chief

The Drug Information Association tapped Quintiles' J. Rick Turner as editor-in-chief of Drug Information Journal, the group's flagship journal for members.

Professional Media briefs

Featuring news about Future Science Group, Epocrates and Quadrant HealthCom

Partner Forum

Should journals expand disclosure?

In the wake of the insider-trading probe involving Human Genome Sciences, should journals expand disclosure rules for researchers to include ties to the financial community? ...

Digital Media

GSK and HGS put the 'us' in lupus

GlaxoSmithKline and Human Genome Sciences launched a patient community for lupus sufferers and their friends and family, in anticipation of an FDA decision on Benlysta ...

Epilepsy.com expands app to Android, eyes sponsorship

Epilepsy.com launched "My Epilepsy Diary" for Android mobile phone users, an extension of its Epilepsy Therapy Project Clinical Organizer suite of health tools for consumers.

Digital Media briefs

Featuring news about Mylan, Dey Pharma, Levitra and Everyday Health

Consumer Marketing

DDR on DTC: Vaniqa

Vaniqa is an Rx dermatological cream that reduces "unwanted facial hair" in women.

Boehringer Ingelheim contest seeks COPD songs

Boehringer Ingelheim is partnering with the Country Music Association for a Tune Up For COPD Songwriting Competition featuring country music stars Billy Ray Cyrus and ...

Consumer unit to launch OTC Allegra

The FDA approved over-the-counter use of Sanofi-Aventis allergy drug Allegra, paving the way for launch by the French drugmaker's US consumer healthcare unit, Chattem.

Sanofi taps NBA to assist in vaccine effort

Sanofi Pasteur, the vaccines division of Sanofi-Aventis, tapped New York Knicks guard Chauncey Billups as its 2011 spokesperson for Vaccines for Teens, an ongoing educational ...

Boniva ad hyped efficacy: DDMAC

A print ad for Genentech's Boniva overstated the osteoporosis drug's efficacy, said the FDA's DDMAC in an untitled letter.

Consumer Marketing briefs

Featuring news about Sanofi-Aventis, the NBA, the WNBA, American Diabetes Association, Ogilvy CommonHealth Worldwide and Hologic

Marketing Research

Minnesota still icy for marketing research

Paying Minnesota physicians to participate in marketing surveys is no longer considered illegal.

J&J's Suponcic decamps for Kantar

Kantar Health said it hired Susan Suponcic, PhD, as SVP of global market access.

Agency Business

Interlink moves to New York, hopes talent will follow

Interlink Healthcare Communications relocated from Princeton, NJ, to the heart of Manhattan, to make it easier for the shop to recruit top talent, said the ...

Agency Business briefs

Featuring news about Allergan, Pacific Communications, North Shore-LIJ Health System, GCI Health, Spectrum and Biogen Idec

Washington Insider

As I see it

Everything in life is inherently risky. Each day, thousands of people are injured driving on roads or walking on public streets.

Agency 'declassifies' its secret promotion policy

Twenty months after telling eye care professionals they should report questionable LASIK vision enhancement ads to the agency, FDA in January disclosed a policy of ...

Plan addresses submission decline

FDA says it is banking on its regulatory science initiative to reverse a decline in new drug and biologic submissions and approvals seen over the ...

Viewpoint

A physician's prescription to effective professional digital marketing

In today's digital marketing landscape, initiating and maintaining relationships with medical professionals requires healthcare agencies to "get into the heads" of this audience. In short, ...

Back Talk

The real story at CES 2011

Innovations in healthcare seem to be popping up in new places all the time, including the Consumer Electronics Show (CES) in January.


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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