We are reaching an exciting new time in medicine when genetics will play a major role in predicting and treating disease
News on PLOS, PMLiVE and Elsevier
Latuda, a new bipolar anti-depression brand from Sunovion, has joined the DTC fray with an integrated campaign targeted at women betweeen 25 and 49.
Wolters Kluwer Health has renamed Lippincott’s Nursing Advisor the Lippincott Advisor
Within four days, drug resource MPR hit two milestones of note: reaching one million monthly views as of February 3 and moving from a soft launch to an all-out shout of its MPR app on February 7.
News on the CBI Pharmaceutical Compliance Congress, Eli Lilly and New York TImes
Alexion is focusing on medical education ahead of an anticipated approval of asfotase alfa for patients with hypophosphatasia, or HPP
News on Johnson & Johnson, Novartis and Merck
Ashfield unites its businesses under the Ashfield Commercial & Medical Services banner
At any given time, 25-40% of your staff don’t know how to do their jobs
MM+M Transform: The Patient, Provider and Payer Engagement Matrix provides the most in-depth look at the marketing and technology trends likely to influence the industry’s growth over the next year.
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