March 2014 Issue of MMM

March 2014 Issue of MMM


Digital Edition

Read the complete 2014 MM&M Digital Guide digital edition

Click the above link to access the complete Digital Edition of the 2014 MM&M Digital Guide, with all text, charts and pictures.

Digital Guide 2014

Overview: Life is but a Screen

If you still crave the comfort of referring to mobile, social media and other digital components as "channels," then at least consider renaming them "human ...

Regulatory Compliance: Social Commentary

At last the FDA has offered some semblance of guidance for digital promotional activities in the medical space. Was it worth the wait? And will ...

Technology: What Happened in Vegas...

Digital health continued to find a home at the annual consumer electronics shindig in the desert, with fitness, wellness and medical exhibitors up 30%. AstraZeneca's ...

Digital Think Tank: A Work in Progress

Five digital healthcare experts offer elevator insights on the state of digital pharma—the ups, the downs and how to get to the next level

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

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