March 2014 Issue of MMM
DIGITAL GUIDE 2014
Click the above link to access the complete Digital Edition of the 2014 MM&M Digital Guide, with all text, charts and pictures.
Digital Guide 2014
If you still crave the comfort of referring to mobile, social media and other digital components as "channels," then at least consider renaming them "human ...
At last the FDA has offered some semblance of guidance for digital promotional activities in the medical space. Was it worth the wait? And will ...
Digital health continued to find a home at the annual consumer electronics shindig in the desert, with fitness, wellness and medical exhibitors up 30%. AstraZeneca's ...
Five digital healthcare experts offer elevator insights on the state of digital pharma—the ups, the downs and how to get to the next level
Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.