March 2014 Issue of MMM
DIGITAL GUIDE 2014
Click the above link to access the complete Digital Edition of the 2014 MM&M Digital Guide, with all text, charts and pictures.
Digital Guide 2014
If you still crave the comfort of referring to mobile, social media and other digital components as "channels," then at least consider renaming them "human ...
At last the FDA has offered some semblance of guidance for digital promotional activities in the medical space. Was it worth the wait? And will ...
Digital health continued to find a home at the annual consumer electronics shindig in the desert, with fitness, wellness and medical exhibitors up 30%. AstraZeneca's ...
Five digital healthcare experts offer elevator insights on the state of digital pharma—the ups, the downs and how to get to the next level
As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.
The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.