March 2014 Issue of MMM

March 2014 Issue of MMM

DIGITAL GUIDE 2014

Digital Edition

Read the complete 2014 MM&M Digital Guide digital edition

Click the above link to access the complete Digital Edition of the 2014 MM&M Digital Guide, with all text, charts and pictures.

Digital Guide 2014

Overview: Life is but a Screen

If you still crave the comfort of referring to mobile, social media and other digital components as "channels," then at least consider renaming them "human ...

Regulatory Compliance: Social Commentary

At last the FDA has offered some semblance of guidance for digital promotional activities in the medical space. Was it worth the wait? And will ...

Technology: What Happened in Vegas...

Digital health continued to find a home at the annual consumer electronics shindig in the desert, with fitness, wellness and medical exhibitors up 30%. AstraZeneca's ...

Digital Think Tank: A Work in Progress

Five digital healthcare experts offer elevator insights on the state of digital pharma—the ups, the downs and how to get to the next level

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.