March 2014 Issue of MMM

March 2014 Issue of MMM

DIGITAL GUIDE 2014

Digital Edition

Read the complete 2014 MM&M Digital Guide digital edition

Click the above link to access the complete Digital Edition of the 2014 MM&M Digital Guide, with all text, charts and pictures.

Digital Guide 2014

Overview: Life is but a Screen

If you still crave the comfort of referring to mobile, social media and other digital components as "channels," then at least consider renaming them "human ...

Regulatory Compliance: Social Commentary

At last the FDA has offered some semblance of guidance for digital promotional activities in the medical space. Was it worth the wait? And will ...

Technology: What Happened in Vegas...

Digital health continued to find a home at the annual consumer electronics shindig in the desert, with fitness, wellness and medical exhibitors up 30%. AstraZeneca's ...

Digital Think Tank: A Work in Progress

Five digital healthcare experts offer elevator insights on the state of digital pharma—the ups, the downs and how to get to the next level

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Investment in healthcare IT stands at an all-time high. The government has spent billions to promote EHR adoption. Yet the physician wish list is a mile long, while hospitals and patients are not where they need to be. To peel back the layers of what we've all been waiting for in the Great Data Capture of the 21st Century, and to review the changes enabling the healthcare data ecosystem to coexist, MM&M presents this e-Book. Click here.


What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.