May 2006 Issue of MMM
The Coalition for Healthcare Communication caused quite a ruckus at the end of March when it filed a citizen petition on DTC, designed, it says, ...
With US prescription drug sales falling to 5.4% in 2005, the challenge for pharmaceutical companies is to balance resources with results. IMS Health's Diana Conmy ...
As the Food and Drug Administration prepares to celebrate its centenary, six former senior FDA-ers talk to Warren Ross about the agency's mission going forward, ...
Few specialty journal markets emerged from last year unscathed. Eugene M. May reports on the most advertised companies, services and brands in eight specialty sectors
In 1974, Matthew Emmens began his first post-college job as a Merck sales rep.
Litigation continues over Vioxx, where a statistically remote risk of heart disease is twisted to favor money-seeking defendants in a way that no self-respecting physician ...
Sunrise Senior Living, the nation's largest senior care franchise, has hired Haymarket Media to publish Sunrise magazine, a title aimed at caregivers.
Quadrant HealthCom's Emergency Medicine is narrowing its focus to the emergency medicine market, dropping office-based physicians and shifting emphasis toward urgent care and associated issues ...
When healthcare agencies outsourced media services, media selection became disjointed from the creative process. Now some are rethinking the connection. Is media separation a good ...
The world of search is getting a little complicated.
Bristol-Myers Squibb has awarded the interactive business for newly approved depression patch Emsam to Interlink Healthcare Communications following a competitive pitch.
Medical Web sites overall have been inconsistent in terms of Web development and low on innovation, according to the Web Marketing Association's (WMA) Internet Standards ...
Abbott Laboratories, followed by Johnson & Johnson and Eli Lilly, were ranked the top pharma companies in overall sales force quality by primary care physicians, ...
Essex, CT, direct marketing firm Structural Graphics has acquired Santa Monica, CA-based print and promotions company Intervisual Communications.
US sales reps working for Novartis have filed a $225 million class-action lawsuit against the drugmaker, demanding pay for overtime work.
Ryan iDirect's Ryan TrueHealth unit has added Jacob Braude as management supervisor.
Harte-Hanks achieved a No. 26 ranking in the inaugural "Global Outsourcing 100" listing, compiled by The International Association of Outsourcing Professionals.
Pfizer launched new Lipitor consumer advertising featuring the inventor of the artificial heart.
DTC spending may have hit a plateau, according to research firm Optas, but integrated direct-to-patient programs combining in-office, e-mail and Web channels will see significant ...
The Coalition for Healthcare Communications (CHC) called on the FDA to simplify guidelines for DTC advertising.
Sleepwalking. Driving the wrong way down a one-way street. Bingeing on half your refrigerator's contents.
Financial analysts who follow the pharmaceutical sector are far more attuned to the value of corporate reputation than colleagues covering other areas, according to a ...
Edelman has hired Centers for Medicare & Medicaid Services communications chief Gary Karr to its Health Policy and Public Affairs Practice.
President Bush's nomination of Andrew von Eschenbach in March to be the FDA's permanent commissioner immediately ran into a brick wall.
Before he left the FDA 18 months ago, former chief counsel Dan Troy failed to complete a necessary legal review of Barr Laboratories' proposed under-16 ...
In what may signal a new wave of government investigations, the US Attorney's Office in Philadelphia has issued a grand jury subpoena to a device ...
Claude Alexander Allen, the No. 2 Bush appointee at the Department of Health and Human Services (HHS), was arrested in March for allegedly swindling retail ...
The FDA says it is investigating two more US deaths associated with the medical abortion drug Mifeprex (mifepristone) that were recently reported to the agency ...
Calls by bioethicists and environmentalists for the FDA to consider other decidedly unscientific factors, including ethics and healthcare costs, when deciding a product approval decision ...
As a former journalist, I was always trained to write the truth.
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