For healthcare PR professionals, our ongoing journey of change through the healthcare industry involves technology and leadership in ways that were never thought of a few short years ago.
The “Long Tail of the Internet” is a term used to describe the revenue potential the Internet provides for the millions of small businesses and entrepreneurs that find ways to make money from the Web in less obvious ways than Yahoo! or Google.
The FDA launched a Web site warning of the dangers of purchasing Roche’s acne drug Accutane (isotretinoin) or any of its generic equivalents over the Internet.
Rep. Henry Waxman, perhaps the most dangerous man in Washington that you could ever want to have a policy disagreement with this side of “Shotgun” Dick Cheney, strode into the lion’s den last month when he addressed the DTC National conference in Washington.
If Pfizer CEO Jeffrey Kindler were up against Microsoft magnate Bill Gates in a ranking of the world’s most influential people, which one would finish higher?
Ophthalmology journals led the way with a 17% revenue hike, as six of the eight specialties posted gains in 2006. PERQ/HCI’s Eugene M. May reports on the biggest specialty advertisers
Big pharma has generally followed the segmentation models of package goods giants when promoting brands to doctors. But this approach puts all docs in the same demographic and doesn’t treat them as individuals, argues S. Kent Stephan
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix