GlaxoSmithKline is souping up its social-media monitoring with a strategy it says will create processes standard enough to streamline communications, but flexible enough to meet local requirements.
Media data show pharma spent more for ads in magazines (+1%) and newspapers (+3%) last year, along with journals (+6%), but less in TV, outdoor and radio. What’s behind the power of print as an ad vehicle?
The diabetes crisis and the amount of research connected to the disease is prompting publisher Elsevier to increase the heft and frequency of its Journal of Diabetes and its Complications.
A survey of 971 physicians showed that, while most said they would prefer to take CME training online, only 6.4% actually participate in virtual training or any type of virtual event very often.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix