May 2012 Issue of MMM

May 2012 Issue of MMM

MAY 2012 issue

Editor's Desk

When no news is bad news

Like it or not, you have an obligation to communicate with your stakeholders


Pharma Report 2012: Get Back in Shape

When big pharma looks in the mirror, what does it see? A body beset by old, expiring brands and not enough energetic, youthful ones to ...

Med Ed Report: Show Me the Money

Following industry's CME cutback, dinner meetings and other kinds of peer-to-peer interaction are grabbing more of its meeting spend. How much more, and is this ...

Product Communications: When Love Is Blind

Getting too enamored of products can lead to losing sight of customer needs. Fred Kinch on how to avoid being blinded by product devotion

MM&M Awards: Dream Team 2012

This year's judges for the MM&M Awards once again represent the cream of the industry's leaders and thinkers. But this year, there are twice as ...

Headliner: Hayes' open-door policy opens doors

Tim Hayes, President, Bayer HealthCare Consumer Care North America

Vantage Point

Vantage Point: multicultural marketing

When it comes to multicultural marketing, a patient-centered focus is still an evolving, nascent notion in pharma


Antidote: Merck's shingles homerun

Not enough attention has been paid congratulating Merck for its shingles homerun, Zostavax

In Focus

Social media's strengths as source of info

FDA issues may deter drugmakers from engaging in social media, but that's no excuse to ignore what audiences are saying on these platforms

Professional Marketing

Millennium CEO: pharma needs focus

The drug industry is struggling with more than expiring patents and shrinking sales forces, Millennium Pharmaceuticals CEO Deborah Dunsire told industry watchers in March. Rather, ...

Study shows gender gap in prescriptions and treatment

Women are simultaneously given more drugs than men and undertreated, according to a study by Medco and the Society of Women's Health Research.

Professional Marketing briefs: May 2012

News on Daiichi Sankyo, Delta Point, Doctor Insights and Corcept Therapeutics

Med Ed Report

Online doc quiz mixes CME, gaming

Could an online quiz be the future of continuing medical education?

NACCME to run health congress

Accredited medical education and communications firm NACCME acquired CME LLC, which operates the US Psychiatric & Mental Health Congress.

Poll: MDs open to more eCME use

A survey of 971 physicians showed that, while most said they would prefer to take CME training online, only 6.4% actually participate in virtual training ...

Med Ed Report briefs: May 2012

News on Sunshine Act, Viscira, CBI, Stanford Medical School, Cutting Edge Information

Professional Media

Elsevier gives diabetes pub a revamp

The diabetes crisis and the amount of research connected to the disease is prompting publisher Elsevier to increase the heft and frequency of its Journal ...

Springer aims new research platform at industry clients

Science and media publisher Springer is unrolling a new platform for its corporate clients called Springer R&D.

Professional Media briefs: May 2012

News on Thieme, MedPage Today and Nature Publishing Group

Partner Forum

Why is print's power still prevalent?

Media data show pharma spent more for ads in magazines (+1%) and newspapers (+3%) last year, along with journals (+6%), but less in TV, outdoor ...

Digital Media

Davenport is named new Sermo CEO

Sermo has named former Revolution Health president Tim Davenport CEO.

GSK puts increased effort behind its social-media profile

GlaxoSmithKline is souping up its social-media monitoring with a strategy it says will create processes standard enough to streamline communications, but flexible enough to meet ...

Digital Media briefs: May 2012

News on HealthiNation,, Medscape Mobile, Ignite Health

Consumer Marketing

BI puts non-profit at the wheel of COPD campaign

Boehringer Ingelheim is handing over the keys to its public health initiative, Drive4COPD, to the non-profit COPD Foundation.

DDR on DTC: AndroGel's numbers game

Numbers, not patients, start in the AndroGel campaign

Everyday Health on YouTube menu

Everyday Health last month launched a YouTube channel.

Marketing Research

Genentech gives MR a psychodynamic focus

Genentech is thinking outside the traditional focus group to better understand patients which, in turn, is helping address adherence and brand preference.

Campbell introduces Encuity venture

Biopharma consultancy Campbell Alliance launched a market research and analytics group, one that could pose a threat to traditional MR firms.

Agency Business

CAHG, TBWA/WorldHealth pair up

Omnicom's CAHG is partnering with sibling network TBWA/WorldHealth.

MAHF Breakfast Roundtable

Medical Advertising Hall of Fame members met with prospective recruits at a breakfast roundtable

LLNS appoints Hamburg as CCO

LLNS named Steve Hamburg chief creative officer.

Agency Business briefs: May 2012

News on Harrison and Star, Paul Werth Associates, Concentric Pharma, Chandler Chicco, Rosetta, CHG and Vox Medica

Beltway Insider

As I See It: The threat to FDA independence

There are claims that a politically independent FDA belongs in "a world that doesn't exist any more"

Woodcock: Hill should hold line on standards

FDA drugs director Janet Woodcock told the House Energy and Commerce Committee in March that Congress should not change the standards for determining a therapy's ...

FDA work integrity rises, survey says

A Union of Concerned Scientists survey of 997 FDA scientists suggests that agency leaders are helping to boost scientific integrity but still are beset by ...


Do you deserve to be in the right-hand column?

Don't think that client marketers and their procurement colleagues don't have the "lists"

Private View

Private View: Promoting pain relief

Five campaigns that do a great job of connecting with pain sufferers in unique and creative ways.

At Work With

At Work With: John Curbishley

John Curbishley, EVP, Business and Product ­Development, AccentHealth


Upward Move: Andrew Hurd

Andrew Hurd, President and CEO, Epocrates

People Moves: May 2012

Manufacturer, market research and agency hires and promotions

Name That Brand

Back Talk

Pharma, heal thyself

Improved patient outcomes must be a stated, and measured, goal of all players in the pharma industry