Although barely a year has passed since Pfizer ushered in the era of the downsized sales operation with the announcement that it would cut its reps by 20%, already the strategy back then of striving to be the biggest seems strangely outdated.
About.com snaps up Calorie-Count.com
November 1, 2006
5:00 am
About.com snapped up Calorie-Count.com, a weight loss site that generates 24 million page views from 464,109 unique users per month, from AeroDiet.com, LLC.
Schering-Plough releases latest installment of Nasonex series
November 1, 2006
5:00 am
Schering-Plough released the latest installment of its Nasonex “Bee” series, this time with a retooled message promising multi-symptom relief to allergy sufferers and a new animated look.
CCA Advertising hires Spivak as chief creative officer
November 1, 2006
5:00 am
CCA Advertising hired former JWT and Y&R creative chief Helayne Spivak as chief creative officer.
The Division of Drug Marketing, Advertising & Communication (DDMAC) has added a second DTC review group to meet soaring demand for advertising approvals, said DTC group leader Melissa Moncavage.
“Not as good as we’d hoped” is the reaction by the FDA to early efforts by manufacturers to prepare Rx drug labels in conformance with the agency’s new “content and format” requirements, in effect since publication of a final rule on the subject last summer.
Attorney moves to FDA’s Office of Policy and Planning
After 13 years in public advocacy for the American Pharmacists Association (APhA), attorney Susan C. Winckler has moved to FDA’s Office of Policy and Planning as director of policy communications with scientific advisory panels.
Bayer’s admission of ‘mistake’ underscores FDA’s struggles
A Bayer admission that it “mistakingly” did not submit new risk information to the FDA on antibleeding drug Trasylol underscores the agency’s struggle to get critical drug safety information out to the public.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix