November 2010 Issue of MMM

November 2010 Issue of MMM

November 2010

Editor's Desk

Thinking outside the bag

The chilly morning commutes into the office, and the dark journeys home, are evidence enough that fall has set in. But it's not only the ...


Sales Force Report: Pharma's Got a Brand New Bag

Pharmas aren't merely downsizing reps, they're rethinking the detail and installing specialized sales forces, breaking them up into regions and making outcomes king, Matthew Arnold ...

CME Report: Bold School

Academic medical centers are examining whether commercial support for CME should be allowed to continue and how to prevent bias if it does. As consensus ...

MM&M Awards 2010: Success is Golden

The seventh annual MM&M Awards gala presentation took place October 12 in a new venue

Headliner: Lighthouse Learning's Dr. Martin Samuels

Dr. Martin Samuels says the idea for Lighthouse Learning, a newly launched CME provider that eschews industry money and won't conduct meetings or solicit exhibitors, ...

Vantage Point

Vantage Point

Continuing industry consolidation, higher-risk decision-making with riskier pipelines, and pressure to succeed in your position amidst job cuts--yet there's still demand for strategic, primary market ...


Antidote: cancer treatments

There is an ongoing revolution occurring in the treatment of cancer. Unfortunately, it is easy for the public to miss the growing excitement for the ...

In Focus

King gives Pfizer sales edge in the pain game

Pfizer's $3.6 billion acquisition of King Pharmaceuticals will expand Pfizer's portfolio in the pain category, adding Embeda, Avinza and the Flector Patch to Pfizer's Lyrica ...

Professional Marketing

P&G, Somaxon deploy reps for Silenor

Proctor & Gamble and Somaxon Pharmaceuticals have deployed 215 reps in support of Silenor, a newly approved sleep aid indicated for sleep maintenance. E-detailing programs ...

Sanofi-Aventis restructures, cuts 1,400 sales reps

Sanofi-Aventis will winnow its US sales forces down by 1,400, the company announced.

Professional Marketing briefs

Featuring news about Janssen, Caeylx/Doxil,, Veeva Systems, Physicians Interactive, OptimizerRx and SampleMD

Med Ed Report

C3: If we build it, will they come?

Medical Exchange is assembling one CME meeting that addresses three audiences over six days: specialists, primary care doctors and patients.

Conjoint committee to release report

As criticism over commercial support for CME continues, a national recommendation on the funding issue is imminent from the Conjoint Committee on CME (CCCME).

Pharma gift ban in the crosshairs

All three gubernatorial candidates see defects in Massachusetts' gift ban, notes a State House News Service report outlining the views of Democrat Deval Patrick, Republican ...

Med Ed Report briefs

Featuring news about Skyscape and the Massachusetts Medical Society, Institute for Healthcare Improvement, VHA, the ACCME, the Accreditation Council for Pharmacy Education, the American Nurses ...

Professional Media

Elsevier launches case report journal

Elsevier launched the International Journal of Surgery Case Reports (IJSCR), a new online journal dedicated exclusively to case reports.

Little Blue Book rebrands, expands

A year after purchasing WebMD's The Little Blue Book, a referral directory for docs, mdHub changed its name to HCPlexus, and expanded its offerings to ...

Professional Media briefs

Featuring news about Elsevier, UBM Medica,, Wiley-Blackwell and The Royal College of Speech and Language Therapists

Partner Forum

Will journal ad recovery last long?

Journal ad revenues took an unforeseen turn for the better in the first half of the year, with overall ad spend jumping 14.3% from January ...

Digital Media

Vimovo professional site has live chat

AstraZeneca has launched a professional site for its Vimovo arthritis drug that features a live chat option.

Online behavior varies by condition type, stage: study

Consumers looking for diabetes information online respond to different tools and website functionality than, say, people looking for information on cancer or heart disease, a ...

Digital Media briefs

Featuring news about HealthiNation, Novartis, VakTrak and the Interactive Advertising Bureau

Consumer Marketing

DDR on DTC: Prilosec

AstraZeneca has proven repeatedly that DTC drives business. They were among the earliest innovators with their DTC launch for Prilosec more than 10 years ago.

Sorvinos plug Lantus in web effort

Sanofi-Aventis launched a Lantus-branded "diabetes awareness campaign" featuring Paul and Mira Sorvino.

Actos ads call for Avandia switch

Takeda ran newspaper ads urging readers to switch to its Actos from rival Avandia after the GlaxoSmithKline drug was hit with FDA marketing restrictions due ...

Pfizer, Lilly reveal ED TV plans

Pfizer and Lilly shared their schedules for Viagra and Cialis ED ads with the Parents Television Council, which published them on its website so that ...

Marketing Research

TGaS scooped up in private acquisition

KnowledgePoint360 has acquired TGaS Advisors, provider of data and advice to pharma sales and marketing organizations.

Tylenol v. Advil: who'll come out on top?

Johnson & Johnson said it's returning some versions of children's and infant's Tylenol to stores after recalling millions of bottles earlier this year.

Agency Business

McCann: Cahill to lead global practice

John Cahill, previously president of McCann Healthcare EMEA and Asia-Pacific as well as medical education, becomes worldwide CEO of the network.

inVentiv's Y Brand becomes a division of Ignite Health

InVentiv is merging Irvine, CA-based medical advertising shop Ignite Health with Manhattan-based Y Brand, a healthcare branding and strategy firm.

Agency Business briefs

Featuring news about Zeno Group, Draftfcb Health London and Compass Healthcare Marketers

Beltway Insider

As I see it

FDA's traditional internal secrecy cracked ever-so-slightly open in September, when it announced its long-awaited decision on the uncertain risks of GlaxoSmithKline's plummeting blockbuster, Avandia, for ...

DDMAC enforcement letters skyrocket

As new resources come into FDA's Division of Drug Marketing, Advertising and Commissions, it reports that it has exceeded last year's totals for issuing warning ...

FDA scraps adverse event definition

Yielding to industry objections, FDA has abandoned its proposed definition for a suspected adverse drug reaction (SADR) in its just-finalized rule on clinical trial safety ...


Eliminating the racial chasm in clinical research

Clinical research is the foundation for the practice of evidence-based medicine. It is used to determine whether new drugs and treatments are safe and effective. ...

Social media should connect patients with doctors

One definition of social media is public conversation between private individuals.

Back Talk

Nurture advocacy relationships

Advocacy organizations serve as primary drivers of opinion and knowledge with patients, media and policy makers.