November 2011 Issue of MMM

November 2011 Issue of MMM

November 2011 Issue

Editor's Desk

Life in the slow lane

Is pharma catching up with technology or are companies still marketing like it's 1999?


700 Stars: The MM&M Awards 2011

Almost 700 of the industry's brightest stars came to New York's Cipriani 42nd Street for the sold-out MM&M Awards 2011 dinner and ceremony.

Pharma Sales Report: Special Force

Seeking part of the primary care market, specialty and biotech firms are filling the void being left by Big Pharma. Marc Iskowitz on the strategies ...

What agencies and clients want

As pressure mounts on the industry, it's more important to make the agency-client relationship work. James Chase and Marc Iskowitz ask agency leaders and pharma ...

Headliner: Helping companies and patients

Manny Hernandez, the founder of Diabetes Hands Foundation, has partnered with pharma companies on education and support programs

Private View

Unbranded campaigns provide an effective approach to creating a meaningful disruption in the marketplace, and give your agency another outlet to showcase its strategic, scientific, ...

Vantage Point

Vantage Point: Comparative Effectiveness Research

Comparative Effectiveness Research (CER) is becomimg a key element in assessing the value of healthcare products.


Antidote: the Prostate Specific Antigen

In two studies, the PSA was found to lower the prostate cancer death rate by more than 30 percent

In Focus

Companies react to Facebook's open walls

After Facebook's decision on August 15 to enforce open walls on the site's pharma pages, companies had two options: close down their pages altogether, or ...

Professional Marketing

Xarelto seeks more indications, sales

Will Xarelto become the first Factor Xa inhibitor with an indication for use in patients who have had a heart attack or similar symptoms?

ImpactRx's TabletImpact shows reps tablet's strengths

ImpactRx, a firm that measures the impact of promotional materials on physician prescribing behavior, has launched TabletImpact, an analytical tool for pharma sales representatives.

Professional Marketing briefs

News on Pfizer, Sucampo Pharma Americas, Manhattan Research, Physicians Proviso and Marken

Med Ed Report

Stanford works to raise the CME bar

Stanford's new Center for Medical Education Research and Innovation, initially tasked with exploring ways of delivering undergraduate and graduate medical education, could also help Stanford's ...

Study finds COI in guideline panels

Researchers evaluating diabetes and high cholesterol screening and treatment guidelines found that guideline-panel members are pervaded by financial conflicts of interest.

Meeting spend holding steady

As pharmaceutical companies cut spending on other marketing areas, meetings stay a primary channel for gaining physician mindshare, data show.

Med Ed Report briefs

News on the National Commission for Certification of CME Professionals, the Alliance for CME, KnowledgePoint360 Group, the CME Coalition and the American College of Physician ...

Professional Media

New tool pools health pub expertise

Healthcare communi­ca­tions network KnowledgePoint360 has expanded its roster of health strategy tools with "My Virtual How" (MyVHow), a tool designed to benchmark best practices for ...

Health info/tech M&A slows down

A report from investment bank Berkery Noyes on M&A in information and tech companies serving pharma and healthcare says third-quarter transaction volume slowed 6% vs. ...

Professional Media briefs

News on PDR Network, Elsevier, the American College of Cardiology, AF Stat: A Call to Action for Atrial Fibrillation, Publicis Healthware International and dotSUB

Partner Forum

Will personalization cut ad spending?

What are the implications of personalized medicine for media? Do more targeted therapies mean a precipitous drop in ad spend, or will spending migrate to ...

Digital Media

Merck adherence tool measures risk

Asking consumers to gauge their non-adherence risk, Merck has added a one-minute survey dubbed the Adherence Estimator to its education and awareness site,

For MDs, Google outpaces professional search engines

Double the number of MDs used the consumer search engine (87%) for professional research online as the next most-used search options (WebMD and PubMed, each ...

Digital Media briefs

News on Takeda Pharmaceuticals North America, the American Association of Clinical Endocrinologists, Elsevier and Mayo Clinic

Consumer Marketing

Prostate Czech gives cancer awareness a boost

Branko the Prostate Czech has been wielding his latex glove to raise awareness in a public service effort being funded by consumer shop Kirshenbaum Bond ...

DDR on DTC: NuvaRing

Organon/Merck has launched a DTC campaign for its NuvaRing female contraceptive, and it does a good job announcing the brand despite several challenges.

HealthiNation videos on Roku

As the market for syndicated video heats up, Roku signed a deal enabling its TV set-top players to stream programs from HealthiNation.

Wooing consumers with an ad pitch

A survey by Yahoo! and ad giant BBDO says advertisers need to raise their game in "owned media" like sites to woo consumers.

Merck drafts Golic to discuss low blood sugar

Defensive tackle-turned-sports radio talker Mike Golic has signed on to Merck and the American College of Endocrinology's Blood Sugar Basics awareness campaign, which emphasizes the ...

Consumer Marketing briefs

News on the AMA, Clearasil and Euro RSCG Worldwide

Marketing Research

IMS's Incivek reporting hitch spurs stock swing

IMS Health continues to assess a data-supply glitch that led to an underreporting of ­prescriptions for Vertex Pharmaceuticals' hepatitis C drug Incivek.

CER budgets heading up in '12

More than half of drug companies plan to increase spending for market-access activities in 2012, including comparative effectiveness research (CER), according to a report from ...

Agency Business

Ekman to head Saatchi NY pro shop

Publicis Healthcare Communications Group has named Anders Ekman managing director of Saatchi & Saatchi Health Communications New York, the flagship professional healthcare agency of the ...

MDC Partners acquires a majority stake in Concentric

New York indie agency Concentric Pharma Advertising announced that business transfer organization MDC Partners has acquired a majority stake in the firm.

Agency Business briefs

News on Euro RSCG Worldwide, Publicis Healthcare Communications Group, Ogilvy CommonHealth and Publicis Healthware International

Beltway Insider

As I See It: Anti-corporation protests

Anti-corporation protests on Wall Street and beyond send a message that pharmaceutical marketers and regulators alike should ponder.

FDA, NIH working to speed new antibiotics

Working with the private-public Biomarkers Consortium at the Foundation for the National Institutes of Health, FDA is looking at options to ease the development path ...

Confusion over off-label marketing

Briefs filed in recent off-label marketing cases continue the confusion that exists in defining acceptable practices for drug and medical device companies.


How Gen X changed the rules for top salespeople

Today, for the top performers from Generation X & Y, it's no longer enough to hunt with the pack

For web success, be a micro-targeting manager

Marketers can acquire critical knowledge by identifying keywords that align with relevant issues

Name That Brand

Back Talk

Getting on the digital track

Pharmaceutical companies have not moved nearly fast enough to keep up with their customers' digital preferences