November 2012 Issue of MMM
2012 Book of the Night
2012 Book of the Night
Recognizes excellence from any print publication and/or web property carrying editorial content directed at consumers and patients, including: magazines, newspapers, newspaper sections, custom publications, websites ...
Recognizes excellence from any print publication and/or web property carying editorial content directed at healthcare professionals, including medical journals and periodicals
Recognizes excellence in direct promotion campaign/materials targeting healthcare professionals.
Recognizes excellence in direct promotion campaign/materials targeting consumers.
Recognizes excellence in smartphone healthcare apps targeting healthcare professionals. These include: medical reference libraries for HCPs, tools for aiding diagnosis and prescription, promotional apps, patient ...
Recognizes excellence for communications efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, healthcare professionals, the investor community ...
Recognizes excellence for websites promoting education about specific disease states (disease.com) or health issues (issue.com).
Recognizes excellence from online programs, including CRM -programs that support patients that are already taking a particular therapy or using a particular medical device.
Recognizes excellence in smartphone healthcare apps targeting consumers. These include: medical reference libraries for consumers, patient education resources, tools for helping patients track data and/or ...
Recognizes excellence for interactive initiatives targeting healthcare professionals, such as interactive visual aids, tablet PC programs, e-detailing, video-simulation, interactive sales training, e-CME, CRM programs, mobile ...
Recognizes excellence for websites promoting specific branded products and services (brand.com).
Recognizes excellence from digital initiatives, targeting either consumers/patients or healthcare professionals that use social media channels, such as Facebook, Twitter and YouTube.
Recognizes creative excellence for a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical.
Rewards the best series of ads for a prescription drug, medical product or service appearing in any medical journals or other periodicals.
Recognizes excellence in print ads for the launch of a new prescription drug, medical product or service appearing in any medical journal or periodical.
Recognizes excellence in the promotion of drugs, devices, diagnostics and other medical services via sales aids distributed directly to healthcare professionals.
Recognizes excellence for a print advertisement/campaign, website (company.com), video or other communications channel used to promote a corporate client.
Rewarding excellence in strategic thinking and creative execution of a self-promotion print advertisement/campaign, website, video or other communication channel by a healthcare agency.
Recognizes excellence in branded or unbranded TV ads or campaigns promoting a prescription drug, medical product or services, or disease awareness/education.
Rewards the best series of ads for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.
Promotes and recognizes the best print ad or TV spot, or campaign. for over-the-counter medication, medical products or services in either business or consumer press.
Recognizes excellence from any interactive initiatives targeting consumers, such as online video, mobile and gaming.
Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients' companies with less than $12 billion ...
Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients' companies with $12 billion or more ...
Hearing patient activists and pharma and agency execs talk about connecting through social and other online channels brings to mind a room full of awkward ...
Adrian Sansone has taken over the managing director's seat at Publicis Lifebrands Medicus, replacing longtime agency boss Lisa Ebert.
News on McCann Healthcare, MDLGroup North America, Given Imaging and Navigant
Industry, agency and media hires and promotions
What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.
A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.