November 2013 Issue of MMM

November 2013 Issue of MMM

November 2013 issue

Digital Edition

Read the complete November 2013 Digital Edition

Click the above link to access the complete Digital Edition of the November 2013 issue, with all text, charts and pictures.

Editor's Desk

Impatience over patients

The battle for patient-centricity sounds a lot like the fight for digital

Features

Sales Force Report: A Walk on the Sales Side

Lifecycle ought to dictate sales approach. So why are mature brands still detailing like it's 2005? Undercover research shows this is a big source of ...

Agency-Client Relations: Partnering Points

Agencies and clients—are you looking for direction in the way you partner? A little candid advice from the other side may help you stay on ...

Therapeutic Focus 2013: Neurology

In MS, a crop of orals has joined the older established therapies, yielding new options—and fierce competition. One thing they can all agree on: there's ...

MM&M Awards: Golden Moments

The industry's bold-faced names and brightest stars got together for an evening of celebration on October 2 at the MM&M Awards.

Leadership Exchange: Are We Patient-Centric?

Industry experts discuss what it means to truly put patients first, where pharma often falls short and what can be done to rectify this. James ...

Headliner: Ernst comes full circle with Treato

Ezra Ernst, Chief commercial officer, Treato

Vantage Point

Vantage Point: Putting secondary research first

As I pull out my crystal ball, I see a day where we WANT to use secondary research first

Antidote

Antidote: The Glove

A device known as "The Glove" will be able to beam an EKG to any doctor anywhere.

In Focus

It's time for J&J to challenge the Credo...again

Will J&J ever regain its once stellar reputation for ethics and social responsibility?

Professional Marketing

A varied environment for reps: study

Although doors are increasingly closing on reps, data from CMI/Compas show a number of contradictions among healthcare practitioners and what they want when it comes ...

Arena and Eisai face thin sales for obesity drug Belviq

Despite attempts to boost the market profile of Belviq, partners Arena and Eisai appear to be facing the same woes as their prescription-obesity treatment peer ...

Professional Marketing briefs: November 2013

News on Merck, Pfizer and United Drug Plc

Med Ed Report

Rebound seen in HCP meeting turnout: report

Attendance by physicians crept up in 2012, said the trade group HCEA, but overall turnout was flat, likely because exhibitors brought less personnel along to ...

Janssen, BI fund AFib ed. initiative

The North American Thrombosis Forum (NATF) launched an educational initiative on risk assessment and anticoagulation for stroke prevention in atrial fibrillation (AF).

Bonuses might boost MD quality

Executives from the Massachusetts General Physicians Organization said their incentive program for salaried physicians boosted clinical quality.

Med Ed Report briefs: November 2013

News on Oakstone Publishing, ArcheMedx, Conventus, CircleScience and AxoGen

Professional Media

Launching a HUB of diabetes activity

WorldOne and Sermo announced the launch of their second HUB module, a diabetes resource, at the Diabetes Innovation 2013 conference in Washington, DC last month.

Oncology Nurse Advisor forms partnership with NCONN

The collaboration between Oncology Nurse Advisor and the National Coalition for Oncology Nurse Navigators became official in October.

Professional Media briefs: November 2013

News on the American Journal of Obstetrics and Gynecology, Elsevier and Science

Partner Forum

How will the cloud change pharma?

Cloud-based CRM, which has been adopted by many a biopharma, has capabilities beyond carrying rep data. What are you doing technologically to ensure clients' field ...

Digital Media

Could EHR incentives draw pharma into exam room?

How potential alignment between drug companies and physicians, via the EHR, could extend brand reach.

FDA exempts most mobile apps from scrutiny

The agency issued final guidance on mobile apps, saying it will focus only on a subset that present the greatest risk to patients if they ...

Digital Media briefs: November 2013

News from UCB, Haymarket Media Group, Medivo and Remedy Health

Consumer Marketing

Boehringer takes health and diabetes onto dance floor

The company has partnered with Univision on a dance competition that supports health and weight loss. The segment, called Ritmo Dieta, will run for 13 ...

DDR on DTC: Benlysta

GSK's unbranded "disease state" campaign for its biologic drug, Benlysta

Parents are focus of Tylenol TV ads

Johnson & Johnson's recent Tylenol ad push includes a spot that focuses on parents and all they do for their children

Marketing Research

GSK and nonprofit shrink Big Data down to size

The partnership seeks to improve medication adherence through predictive analytics.

Research tool taps patient KOLs via mobile

The first on-demand way to tap the influencer community in healthcare went live today, and results of a real-world test show it has the potential ...

Washington Insider

As I See It: FDA reorganization

Could PAG change the FDA inspection paradigm from honest, objective assessments to faster, easier ones?

Feds to take closer look at "native advertising"

The Federal Trade Commission has announced a Dec. 4 workshop to "examine the practice of blending advertisements with news, entertainment, and other content in digital ...

FDA cracking down on quality lapses

FDA's director of drugs, Janet Woodcock, said in September that she will personally direct the agency's latest push to advance pharmaceutical quality.

Viewpoint

Coffee over co-pay: How did it come to this?

Remember when it felt good to say you worked in pharma? How to get the people who benefit from our products to recognize and articulate ...

Clients should "get engaged" as part of the pitch

Here are a few suggestions on how to learn more about the people you'll be spending considerable time with

Private View

Going for the Unexpected

Everyone knows how to create the expected. But to be a great ad, it takes a little bit of the unexpected. These six show how ...

Upward Move

Upward Move: Jon Sawyer

Jon Sawyer, President and COO, closerlook

At Work With

At Work With: Gary Pattison

Gary Pattison, Group managing director, Ogilvy CommonHealth Australia

People

People Moves: November 2013

Manufacturer and agency promotion and hires

Back Talk

Is the current agency model a joke?

Why agencies must get out of the strategy business.

Skill Sets (advertising section)


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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