A device known as “The Glove” will be able to beam an EKG to any doctor anywhere.
Click the above link to access the complete Digital Edition of the November 2013 issue, with all text, charts and pictures.
Johnson & Johnson’s recent Tylenol ad push includes a spot that focuses on parents and all they do for their children
News from UCB, Haymarket Media Group, Medivo and Remedy Health
GSK’s unbranded “disease state” campaign for its biologic drug, Benlysta
As I pull out my crystal ball, I see a day where we WANT to use secondary research first
FDA’s director of drugs, Janet Woodcock, said in September that she will personally direct the agency’s latest push to advance pharmaceutical quality.
The Federal Trade Commission has announced a Dec. 4 workshop to “examine the practice of blending advertisements with news, entertainment, and other content in digital media.”
Could PAG change the FDA inspection paradigm from honest, objective assessments to faster, easier ones?
Here are a few suggestions on how to learn more about the people you’ll be spending considerable time with
MM+M Transform: The Patient, Provider and Payer Engagement Matrix provides the most in-depth look at the marketing and technology trends likely to influence the industry’s growth over the next year.
Get the most out of
Register for free and enjoy unlimited access to: