Hospitals used to be much more welcoming to pharma sales reps than they are today. Larry Dobrow looks at how the rise of the hospitalist has changed the game plan for getting the word out about products
As traditional saturation detailing and speaker programs lose ground, the advent of big data and analytics is letting pharma companies reach prized prescribers through new techniques like informed targeting and dynamic marketing. ZS Associates’ Pratap Khedkar and Malcolm Sturgis explain
For the last few years, technology companies have been far more bullish about the potential of wearable health devices than healthcare organizations, never mind the consumers who were supposedly so eager to embrace them. New research, however, reveals that wearables may finally be catching on. Parks Associates’ Harry Wang explains
For all the talk about “the cloud,” it promises most players in the pharma loop—sales and marketing execs, R&D teams and even the FDA—a better and faster way of doing business. Sarah Mahoney reports on how “the cloud” has become much more than a buzzword, and on what’s inhibiting adoption
New therapies are shaking up MS and insomnia, while the slow pace of progress in Alzheimer’s
continues to frustrate patients and physicians alike. Welcome to neurology, where, Joe Dysart
reports, treatment breakthroughs in certain areas are counteracted by setbacks in others
Striking the right tone in health communications with digital-savvy Millennials is tricky. Marc Iskowitz asks seven experts for some of the keys to facilitating that conversation
Standouts from the pharma, agency and media worlds aligned on the evening of October 2, as the industry saluted the winners of the 2014 MM&M Awards. Click on the slideshow below to see a gallery of pictures from the event
Point of Care and Engaging HCPs (November 2014)
October 31, 2014
4:00 am
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix